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Mobility and transport are crucial for a city to function properly. Amsterdam is considered the world capital of cycling; 32% of traffic movement in Amsterdam is by bike and 63% of its inhabitants use their bike on daily basis. The number of registered electrical car owners in the Netherlands increased with 53% to 28.889 in 2016. Since 2008 car sharing increased with 376%. However, this is less than 1% of the total car use. Innovative ideas and concepts can help to improve the city’s accessibility, so share your ideas and concepts here.
Due to the many working from home, employers are moving away from fixed travel allowances on a large scale and business lease fleets are also shrinking for the first time in years. In order to meet the travel needs of employees in a good way, more employers are switching to shared mobility as a financial solution.
By focusing on shared mobility, you save valuable parking space, offer your employees a flexible mobility solution and possibly save on your CO2 emissions. Research by the Kennisinstituut Mobiliteit (KiM) shows that a car sharer annually emits 175 to 265 kg less CO2 than before he started car sharing. In addition, shared mobility contributes to better accessibility of the region. Shared mobility is therefore booming: in 2020 the number of shared car users rose by no less than 42% to 730,000.
Municipality of Amsterdam is investing heavily in shared mobility
The City of Amsterdam is working hard to make shared mobility a fully-fledged alternative for everyone who wants to move around in the city. Shared mobility is one of the solutions to keep mobility, quality of life, space on the street and accessibility in the city in balance. There are experiments with shared bicycles and scooters on the street and providers of shared cars are encouraged to offer their services in Amsterdam.
Breikers supports employers free of charge in the Amsterdam Metropolitan Area
The mobility needs of every company and every employee are different. That is why Breikers provides free and independent tailor-made advice. Our interactive mobility scan is even free to use for Breikers participants! Do you need help developing your plans for the realization? In many cases you can re-enable Breikers to come up with the right solution.
To help you on your way, a white paper (in Dutch) has been prepared with the most up-to-date ins-and-outs in the field of Shared Mobility.
Amsterdammers are a lot more positive about shared transport than day trippers and commuters, and cost savings are seen as the biggest advantage. It also appears that many Amsterdammers have old assumptions with regard to availability and costs. The municipality of Amsterdam has therefore launched a campaign to draw attention to the many advantages of shared transport.
The municipality of Amsterdam has commissioned a survey among Amsterdammers, day trippers and commuters. It is clear that Amsterdammers are much more positive about shared transport (49%), than day trippers (36%) and commuters (32%). No less than 16% are considering replacing their car with shared transport. Cost savings (39%), convenience (25%) and environmental benefits (19%) are the main advantages of shared transport. The arrival of mobility hubs, MaaS (mobility as a service) apps and more insight into current car costs are also reasons to opt for shared transport.
The campaign makes it clear to the Amsterdammer that there are many advantages when it comes to shared transport. Do you drive less than 10,000 kilometers per year? Then a shared car is quickly cheaper. And it also results in a lot less hassle. In addition, there is the freedom of choice from a wide range of bicycles, scooters and cars, better accessibility in the city and cleaner air because much of the shared transport is electric. But also more space on the street, because if we share bicycles, scooters and cars with each other, fewer means of transport are needed.
Availability significantly increased
In the past year, the supply of shared transport in the city has increased considerably. The number of shared cars in public space has risen from 1,250 to almost 2000 and it is expected that hundreds more shared cars will be added this year. In addition, you can choose daily from about 750 shared cars of Amsterdammers who share their own car. Since last summer, 700 shared scooters have been driving through the city as an experiment and from 15 June, also as part of an experiment, 1300 shared bicycles and 100 community cargo bikes will be added step by step.
Note from ASC: What are your thoughts on this? Let us know bellow.
Are you worried that no one besides your supervisor will ever read your thesis? This year openresearch.amsterdam will publish all theses that are relevant for the greater Amsterdam area.
At openresearch already more than 2500 civil servants, academics and designers find each other’s work. The aim of the platform is to:
• Share knowledge
• Show relations between different kinds of knowledge
• Work together in research projects
A great place for students and starters to work on their own professional network in the city by sharing their work, in line with our motto: Dare to share.
Dare to share
So, is your thesis about the Herengracht in the 17th century, dyslexia in Amsterdam Zuidoost, the Amsterdam energy transition or another topic that relates to the city? Send your thesis to: firstname.lastname@example.org
For more information and terms and conditions, click here.
Something to share with your interns
Are you not a student, but do you work with graduating or graduated students in your organisation? Bringing this post to the attention of your colleagues is appreciated.
Note from ASC: Have a tip for Zola? Let’s hear it in the comments.
Gaan we straks met de hyperloop op vakantie, stappen we in een personendrone, of is de (elektrische) fiets hét vervoersmiddel van de toekomst? In vier artikelen zoekt NEMO Kennislink-redacteur Roel van der Heijden op welke transportmanieren we moeten inzetten. Sparen we het milieu of willen we zo snel mogelijk overal ter wereld zijn? Sommige keuzes gaan ten koste van elkaar, maar niet altijd. We definiëren steeds een nieuwe einddoel. Het eerste deel is: hoe maken we vervoer zo duurzaam mogelijk?
De (elektrische) fiets is in dit toekomstscenario doorgebroken als hét vervoersmiddel voor alle afstanden onder de pakweg twintig kilometer. Hij blijkt niet te verslaan als het om duurzaamheid gaat. Ga je iets verder dan pak je de elektrische auto of trein. Voor de echt lange reizen gebruiken mensen het vliegtuig op grotendeels synthetische brandstoffen uit duurzame stroom.
Klinkt dit scenario verrassend ‘gewoon’? De fiets, de auto en het vliegtuig als de vervoersmiddelen van de toekomst? Waar zijn de drones en hyperloops? Uit een rondgang van NEMO Kennislink bij een aantal duurzaamheids- en vervoersonderzoekers blijkt dat we het daar wat betreft duurzaamheid niet van moeten hebben.
Lees het artikel hier. In vervolgdelen nemen we op een vergelijkbare manier de snelheid, betaalbaarheid en het delen van vervoer onder de loep.
(foto Petar Milošević via CC BY-SA 4.0)
The idea behind MaaS (Mobility as a Service) is to give you an overview of all the public transport and shared mobility options an area has to offer. Instead of owning transport, you're just paying for the use of transport which makes streets less crowded and air cleaner. It wouldn't be 2021 if it didn't come with an easy to use app. But how easy is it really?
You no longer need a OV-Chipkaart. With the Amaze Mobility app you can plan, pay and travel with public transport or shared mobility. You can use different shared mobility with one account, so choose the tram today and a shared bike tomorrow. And since the app makes it easy to manage and share travel expenses, just say goodbye to bulky declarations.
Want to give the Amaze Mobility app a try?
Let’s change the way we travel and improve the liveability in cities as we go. We are still looking for companies that want to partner with us to test and spread the app.
Note from ASC: Like to know more or do you have a tip? Let Karin know in the comments.
Get to know the latest from the alternative proteins industry and learn about acceleration opportunities in just 30 min during lunchtime!
- Startups that would like to grow their business
- Idea owners that would like to turn their idea into business.
- Anyone who would like to learn more about alternative proteins
- The latest development in alternative proteins
- First hand experience about our accelerator and incubator programs on food
- Ask all your questions to our alumni and team
- Expand your network
About Alternative proteins
Alternative protein companies that relate to plantbased protein, cultured meat, and cultured fish are growing strongly. With only about one-tenth the carbon costs of animal-based foods but more “meat-like” product entrants every day, they could transform the food industry completely. While plantbased proteins are derived from pea or wheat ingredients, cultured lab-grown products attempt to make meat from animal cells grown or cultured in a lab, cruelty-free. What are the opportunities in the alternative proteins market in 2021/2022? Join us for a webinar over lunch and get acquainted with the trends and acceleration opportunities.
12:35 expert talk: 2021 market trends in alternative proteins
12:50 Q&A about our food accelerators
Vandebron is a scale-up in the energy world, with a mission to transform the energy market, starting with 100% green and local energy in the Netherlands. We are doing so by using state of the art technology that helps us distinguish ourselves from other utility providers. Our Digital team is looking for people that want to create a better world using software.
We create software that enables the energy transitions by balancing smart grids, facilitating electric mobility and producing more (local) green energy. Currently there are multiple open, technical positions:
Or also find some of our non-technical open positions here. Feel free to reach out to me in case you have any questions!
Note from ASC: Have a question? Let’s hear it in the comments.
Build your knowledge & skills on the Living Lab approach during the online AMS Summer School 2021.
You will learn to understand what a Living Lab is and when it can be of value to start one. You’ll also gain hands-on knowledge on what is needed to have a successful start, and how to deal with issues such as stakeholder involvement and citizen empowerment.
The Summer school will challenge you to work with a new mindset, build a new network of professionals and academia. It gives you the opportunity to be a part of the next steps towards the future of one of Amsterdam’s key projects.
During the Summer school, we will help you solve the real-world challenge you bring with your team.
What can you expect?
During the week you will work in a team of 5 participants on a pre-defined real-life case. The Urban Living Lab Summer School consists of lectures, online co-working sessions, trainings, and real-world interventions. It will tap into theoretical frameworks of Living Lab methodology, process tools to help deliver a plan of approach and deploy teamwork on a real-life case. It will focus on your own learning goals for reinventing cities of tomorrow. The mix of participants - academic researchers, public professionals, and company innovation managers, with at least 5 years of experience - generates new insights and perspectives on the challenges by co-creating solutions together.
Cases we'll work on
• Case 1 – Circularity at IJburg 2
• Case 2a – Mobility hubs: area-oriented approach ‘Jordaan’ & ‘Westelijke Grachtengordel’ Amsterdam
• Case 2b - Exploration of mobility hub development at ‘Appeltjesmarkt/Europarking’ location, Amsterdam
During the week
In the week of 16 August you can expect a full-time online program running from Monday to Friday from 9:00-17:00. We expect you to be present to get the most out of it, also be there for your team. Every day you will attend inspirational lectures, participate in workshops, get personal coaching and work with your group on your case. All classes, materials and discussions will be in English.
PhD student: € 500
Senior researcher € 900
Professional € 2000
The application deadline is July 16, so make sure to apply on time.
Note from ASC: Have a question? Let’s hear it in the comments!
Demodays are part of our innovation process and intended to boost the progress of the various innovation projects, put requests for help on the table, share dilemmas and involve others in your projects or challenges. Invitations are sent but we're always open to adding a few new names to the list.
We host them every 8-10 weeks. During Demo days, community members pitch projects and ask for input and in small groups we work on concrete questions that our partners put on the table. We organize workshops with them and other partners to get a step further in the process. All in a very positive, open and cheerful vibe.
This time on the agenda:
Bottlenecks in Smart Energy - Royal Haskoning DHV
Smart energy is more flexibel; use, production and storage can be adjusted according to the need or capacity of the net. To get where we want to be we need to speed thins along. Royalhaskoning DHV presents research that show the bottlenecks.
Introduction Overmorgen - Arcadis
Overmorgen will be part of Arcadis. Both companies will join forces to make even more impact in realizing a sustainable living environment. As Overmorgen also becomes a Amsterdam Smart City partner via Arcadis it’s good to get to know each other.
CODE the streets - AMS Institute
Creating an app that makes cities less busy and saver, that’s wat CODE the Streets is doing. Our region keeps growing and the same goes for our streets, neighbourhood’s and cities so we constantly need to come up with smart ways to organize mobility.
Innovation partner subsidy - City of Amsterdam
To give the region an economic and sustainable transition boost, the city of Amsterdam has extra funds available. A chance for our network to get subsidy for the plans they work on.
• Knowledge platform Smart Energy - MRA bureau
• Smart mobility as a part of region development - Vervoerregio Amsterdam
• Neighbourhood participation learnings - Pakhuis de Zwijger
•. Improving energy infrastructure for cars at resting areas - Firan
Have a question? Let’s hear it in the comments!
The Regional Green Deals of the Metropolitan Region Amsterdam were presented by Frank Weerwind, Mayor of Almere at the Mayor’s Summit of the 100 Intelligent Cities Challenge. Together with the Amsterdam Economic Board and Amsterdam Smart City, the Metropolitan Regio Amsterdam acts as a mentor region for the 100 European cities who participate in the challenge to work together on their ambitions for the digital and green transition.
For cities that want to work with their stakeholders on ambitious green deals the European Commission now published a practical guide titled Local Green Deals, A Blueprint for Action.
Find the speech by Mayor Weerwind below
22 June 2022
Honorable guests, ladies and gentlemen,
It is a great pleasure and honor to me to be invited to the Mayors’ Summit of the 100 Intelligent Cities Challenge, and I am very excited to share with you some of my thoughts on the green and digital – or twin – transition in the cities and regions of Europe. I also would like to express my gratitude to the European Commission and the Committee of the Regions for organizing this event on Green Deals and for launching the 100 Intelligent Cities Challenge. By doing this, you recognize the power of cities in the twin transition, you see the need for support for cities to make this transition happen and by this programme, you facilitate the network that cities can create.
My own city is Almere, a new town near Amsterdam and just 45 years old: it was created from scratch on reclaimed land from the sea, and is now a vibrant city with over 215.000 inhabitants. It is a city without ancient history and traditions, but a young city with a strong pioneering spirit, where there is space to experiment and to test innovative solutions in living labs. Our living lab approach has resulted in various circular and sustainable energy innovations in the city, for example: a smart thermal grid for the new Hortus neighborhood. The living lab approach has also led to the choice for Almere as the location for the World Expo on Horticulture in 2022, the Floriade, which will showcase innovations on greening, feeding, healthying and energizing cities, under the umbrella off Growing Green Cities. The twin transition is evidently a core aspect in this event. I will take this opportunity to invite you all to visit the expo next year in Almere.
But this morning I represent not only Almere but the Metropolitan Region Amsterdam, a region consisting of 32 municipalities and two provinces. An economically strong region in Europe with a high quality of life, an international hub with a huge amount of talent, knowledge, innovation and businesses. The Metropolitan Region Amsterdam is one of the so-called mentors in this programme, because we believe in sharing our vision with other cities in terms of knowledge and innovation, but, please, let me assure you that our ‘success’ story has been established, due to knowledge and innovation coming from the cooperation between cities. My aim for now is to continue the dialogue with you on the issues that we are sharing together.
As many of your regions, our region, with an economy highly defined by tourism and services industries, was hit hard by COVID-19. Therefore, we decided at an early stage to investigate, together with knowledge institutions and the business sector, how we could aim for green recovery. We felt more was needed, besides the required regional energy strategies, investing in our energy backbones, which nowadays also include a hydrogen-infrastructure, and ongoing European energy transition projects such as Atelier. We asked the Amsterdam Economic Board to organise this investigation, since they act independently and aim for connecting the companies, research and education institutes and governments in our region. Facing such an unprecedented crisis, we did not want to do this as governments alone, but together with all relevant stakeholders. And, my fellow Mayors, that is a lesson I want to share with you: don’t do it alone.
Based on interactive stakeholder sessions and scenario-planning, we started a trajectory towards green recovery, resulting so far in 3 Regional Green Deals and with these deals, extra focus on skills for sustainable jobs. The Green Deals are: making the textile value chain circular, developing the region as a innovative bicycle hotspot and -for the Netherlands this is really innovative- increase the amount of new-build houses in timber to 20% of the total of new residential building activity.
As a result of those Local Green Deals, we invest faster and more effectively in the economy of today and tomorrow. The aim is to anticipate on changing jobs and the necessary skills, to fill existing and future vacancies and to achieve greater well-being and prosperity in the long term. And that is what we wish for the whole of the European Union.
To conclude, I would like to compliment you with your efforts in the 100 Intelligent Cities Challenge. And please feel free to take a closer look into the work of the Metropolitan Region Amsterdam and to learn, copy the elements that would benefit you, but also to bring your knowledge to us, for example via our online platform Amsterdam Smart City. That way, together we advance in the European twin transition. And move forward to the digital, inclusive and sustainable future of our cities.
As Amsterdam’s metropolitan area continues to grow, so do traffic related issues such as congestion, crowded streets, and increasing pressures on fragile infrastructures. Just like cities worldwide, the City of Amsterdam is faced with the challenge of finding better ways to manage urban mobility. Code the Streets wants to support cities with this challenge by bringing together cities, mobility providers and science to create sustainable and inclusive mobility solutions that keep cities liveable, now and in the future.
Code the Streets is working on improving an already existing navigation app by adding data about school zones, fragile infrastructures, congestion and pollution. We want to stimulate car-users to choose an alternative route, for example one that avoids school zones or vulnerable city infrastructure. That way we work to towards a more sustainable way of driving and make the streets of Amsterdam safer and less crowded. Starting in autumn, we will be running pilot programs testing the application in Amsterdam. Interested in trying the app? Sign up here.
Code the Streets is an European EIT Urban Mobility Project bringing together partners from Amsterdam, Helsinki and Budapest to work on innovative solutions for sustainable, inclusive and safe mobility.
Note from ASC: What do you think? Let’s hear it in the comments!
Located in the Plantage area of Amsterdam, a new exhibition space featuring cool new innovations in technology has recently opened.
The gallery space contains many exhibits dedicated to augmented reality, virtual reality, artificial intelligence, 3D printing and robotics. Each station is interactive and playful, ensuring visitors will have fun while learning about these various technologies.
Based around the theme of sustainability, the space shows how we can use technology as a resource to improve not only our lives but our world. Be sure to check out this unique educational tech gallery!
After approximately 15 podcast interviews with experts from around the world, it's time for researcher/advisor/podcastmaker Geert Kloppenburg to look back at the best practices. He started 2,5 years ago with the idea to just contact people in the cities who are actually implementing changes in the streets at this moment. He has discovered so many great best practices that he would like to share.
Geert visited different cities around the world to interview experts on cycling and mobility and noticed an explosion in cycling. And when Corona came, the use of bicycles grew even more.
In this interview Geert looks back on 15 podcast and video interviews on the transformation of different cities.
Watch the 9 minute video and let us know what you think.
Note from ASC: What are your thoughts after watching 👀? Let us know bellow.
Climate change affects us all. As individuals and businesses, we have a key role to play. Therefore, ahead of the U.K. hosting the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow this November, the British Embassy in the Hague are inviting Dutch businesses to a webinar focused on why sustainability matters and what we can do to make a difference.
When: Tuesday June 29th
What time: 10:30 - 12:00 CEST
This online event will:
- Explain the importance of the upcoming summit and its critical role in delivering climate ambitions
- Outline the role businesses can play by signing up to the ‘Race to Zero’
- Hear from leading Dutch businesses about their sustainability journey to date and why they joined the Race to Zero
- Detail how the British government is looking to support business make the transition
Sweden has passed a law to become fossil-free by 2045 and has created elaborate strategies to achieve this goal.
A plethora of policy and market mechanisms have been formed of which a special interest lies in the "green bonds" – a financing tool adopted widely across municipalities in Sweden, enabling large-scale investments in renewable energies and energy efficiency projects – mostly in Sweden, but also abroad.
With these mechanisms, Sweden is a leader in demonstrating a positive link between going fossil-free and a country’s prosperity and therefore increases the incentive to exit the fossil economy to move to a low-carbon economy.
Event Moderator: Avi Blau, Director of the Afeka Institute of Circular Engineering and Economy
14:00 - 14:05: Greetings
Mr. Erik Ullenhag, Ambassador of Sweden to Israel
14:05- 14:35: Introduction to fossil free policies in Sweden
Åsa Romson, former Minister for Climate and the Environment, current Senior researcher in environmental law and policy at IVL Swedish Environmental Research Institute - Sweden's fossil free policy
Örjan Lönngren, Policy Analyst, Energy and Climate at the City of Stockholm - fossil free policy In Stockholm
14:35 - 15:25: Swedish Industry Action for Climate Neutrality
Ms. Ann-Mari Fineman, Counsellor for Innovation Affairs Head of the Vinnova Office in Tel Aviv
City climate solutions by Sweden - transportation, grid, water treatment
Ronen Aharon, CEO at ABB Technologies Ltd. Israel
James Lundström, Head of Circular Economy at Volvo Cars
Erik Odén, CEO at C-Green Technology AB
Eva Stål, project leader biochar project , NSR AB
15:25 – 15:45: Green bonds - how can it be used to fund climate solutions
Göran Färm, Chairman of Kommuninvest Cooperative Society - Introduction to green bonds and their use in Sweden
Irene Svenonius, Chairman of the Board of Stockholm Region - Use of green bonds to fund climate projects in the city of Stockholm
15:45 - 16:15: Tel Aviv responses to climate change
Vered Crispin Ramati, Deputy Director of Environment & Sustainability Authority at Tel Aviv Municipality
The event is organized by the Embassy of Sweden in Tel Aviv in collaboration with Merhav - the movement for Israeli Urbanism
Don't forget to register.
The event is part of series of webinars by Merhav: "Cities at the Front of the Climate Crisis".
Do you have an innovative idea to solve the challenge in digitizing green spaces? Are you thinking of starting your own company? Have you already started working on your green idea and need help to build it? Then get your friends and network to join you at the CASSINI Hackathon Netherlands.
How does one Hack at a Hackaton?
Hacking is creative problem-solving. We all know that there are so many potential applications for Artificial Intelligence. This hackathon is about coming up with creative solutions using AI. However, it’s only a weekend, so don’t worry about building that complex AI algorithm or even knowing the full extent of AI. Our experts are here to collaborate with you on creative solutions using this technology.
What's in it for you?
- Be taught by the top trainers in the Netherlands on Design Thinking and Pitching
- Receive unlimited support from facilitators and industry experts throughout the entire weekend
- Gain exclusive access to data points from the European Space Agency
- Test on NVIDIA grade technologies like A100s and Omniverse with the support of their experts
- We have got you covered with uber eats vouchers to keep you full and healthy
- Win exciting prizes!
Note from ASC: Are you in? Drop a like.
Join the Swedish Chamber Executive Round Table discussion featuring Bas Dubois (Managing Director Benelux Volvo Bus) and Eugene Grüter (CEO Sweco Netherlands) on Urban Insights and Mobility.
When: Tuesday June 15
What time: 14.00 – 15.00
More than 70 percent of people in European cities breathe dangerous air, according to the European Environment Agency and 1 million deaths occur annually due to physical inactivity in Europe, states the World Health Organisation. The key to a healthier, more productive, greener and less polluted city could be a new planning and design strategy based on the idea of shared speed in urban space.
The pandemic has given us new perspectives and revealed the flaws in street space distribution and public space as it disrupted people’s travel behavior, compelling us to work from home, move shorter distances, and explore the city on a more local scale.
At the same time, about 70 percent of the global population – an astonishing 7 billion people – are expected to live in cities by 2050. With air pollution causing damage to human health and ecosystems, large parts of the population will not live in a healthy environment.
Grüter will share the outcome of the new Urban Insight report where Sweco envisions proximity, density, and shared speed as paths for transforming streets into incubators for health and well-being. “A core strategy of streets as health incubators entails treating the city’s various modes of transportation, from driving to walking, as more equal, a planning and design strategy that we call shared speed,” says David Lindelöw, transport planner at SWECO in Gothenburg, Sweden, and one of the report’s authors.
Dubois (Managing Director Benelux at Volvo Bus): "Just imagine a city with zero emission vehicles only; clean and silent. Since almost two decades Volvo buses is developing electromobility products and services for cities and in this presentation and Bas Dubois will take you on the journey Volvo buses has made and share the insights and experiences gained.”
De Amsterdamse economie is zwaar getroffen door de coronacrisis. Daarom heeft gemeente Amsterdam extra geld beschikbaar gesteld om de economie juist in deze moeilijke tijden aan te jagen.
De subsidies zijn bedoeld om vernieuwing en werkgelegenheid in onderstaande sectoren te realiseren:
• circulaire economie
• schone en slimme mobiliteit
De steun zal in de vorm zijn van twee subsidies. Hieronder lees je meer over de subsidies.
Subsidie om een projectvoorstel te schrijven
Amsterdam stelt extra geld beschikbaar voor ondernemers die bijdragen aan duurzaam economisch herstel in tijden van corona. Heb je een idee dat niet van de grond komt tijdens de coronacrisis? Ontvang tot 25.000 euro om een projectvoorstel van tenminste 2 miljoen te ontwikkelen voor een Nationaal of Europees coronaherstel- of stimuleringsfonds.
Kijk op de website om te zien of jij in aanmerking komt voor de subsidie of om je direct in te schrijven.
Subsidie om een project te realiseren
Amsterdam stelt extra geld beschikbaar voor ondernemers die bijdragen aan duurzaam economisch herstel in tijden van corona. Heb je een project dat niet van de grond komt tijdens de coronacrisis? Krijg 100.000 tot 500.000 euro subsidie om jouw project te realiseren.
Zie de website om te kijken of jij in aanmerking komt voor de subsidie of om je direct in te schrijven.
Elektrische deelscooter aanbieder Check introduceert vandaag als eerste aanbieder in Nederland een omvangrijk beloningsprogramma om correct gebruik van haar deelscooters te stimuleren. Alle gebruikers van Check doen automatisch mee en sparen vanaf vandaag op verschillende manieren voor gratis ritten. Een van de manieren om beloond te worden is het netjes parkeren van een deelscooter. Op die manier stimuleert Check haar gebruikers om op een verantwoorde manier om te gaan met de publieke ruimte. Dit draagt bij aan de uiteindelijke missie van Check - het leefbaarder maken van steden.
Gebruikers verdienen Coins met netjes parkeren
Het beloningssprogramma heet Coins en heeft een simpele structuur. Alle gebruikers doen automatisch mee en kunnen op verschillende manieren Coins verdienen. Bij 10 Coins krijgen ze de volgende rit gratis. Een van de manieren om een Coin te verdienen is door een positieve parkeerbeoordeling te ontvangen. Iedere gebruiker beoordeelt hoe de scooter door de vorige gebruiker is achtergelaten. Bij een positieve beoordeling ontvangt de vorige gebruiker een Coin. Met deze aanmoediging loont het voor gebruikers om na te denken over hun parkeergedrag en de scooter netjes achter laten. Er wordt niet alleen beloond. Als een gebruiker in een bepaalde periode drie keer een negatieve beoordeling heeft ontvangen volgt een tijdelijke blokkade van het platform.
Check investeert in gebruikers en niet-gebruikers
Gebruikers kunnen elkaar dus een beloning toekennen. Toch is Check niet bang voor hoog oplopende kosten. Paul van Merrienboer, mede-oprichter van Check, is juist blij als het programma op grote schaal wordt gebruikt: “Ons doel is om de makkelijkste weg door de stad aan te bieden. Niet alleen voor gebruikers van onze dienst maar voor álle inwoners van de stad. We bieden pas een echt duurzame oplossing als we met onze gebruikers extra oog hebben voor de schaarse publieke ruimte. We willen probleemloos integreren in steden en zien deze beloning als een investering in de toekomst.”
Een aanmoediging voor duurzame mobiliteit
Ook op andere manieren kunnen gebruikers Coins verdienen, bijvoorbeeld door het maken van een rit langer dan 10 minuten. Onderzoek door de gemeente Rotterdam wijst uit dat 23% van de deelscooterritten in 2020 een autorit verving. Om deze overgang verder aan te moedigen heeft Check eerder al een starttarief ingevoerd op iedere rit. Hierdoor zijn zeer korte ritten relatief duur. Vanaf vandaag worden langere ritten dus ook beloond met extra Coins. Hierdoor wil Check haar gebruikers stimuleren om nog vaker de auto te laten staan. Ook wil Check middels Coins de omloopsnelheid van deelscooters die lang stil staan vergroten. Door een lang stilstaande scooter te gebruiken ontvangen gebruikers Coins. Op deze manier wordt overlast voorkomen.
Zelf ontwikkelde technologie als oplossing
Check heeft het programma in korte tijd weten te ontwikkelen en implementeren. Marco Knitel, mede-oprichter van Check, licht toe: ‘We zien de urgentie van het probleem en omdat we ons platform zelf hebben gebouwd, waren we in staat het programma snel te ontwikkelen.’ In het ontwerpen van de oplossing zijn keuzes gemaakt waar Check trouw blijft aan haar belofte: de makkelijkste weg door de stad aanbieden. Knitel: ‘We willen zo min mogelijk verplichte schermen hebben tijdens het boeken van een rit. Dat proces moet intuïtief, snel en makkelijk zijn.’ Om deze reden is het niet verplicht om een geparkeerde scooter te beoordelen. Het gaat erom dat gebruikers leren herkennen wanneer er sprake is van een goed- of fout geparkeerde scooter en elkaar er in die gevallen op aanspreken.