Catalina Iorga


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Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

Workbench: Contract Law for Dummies

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As your impact startup begins to grow, you should have a clear grasp of your enterprise’s legal matters, especially when it comes to signing contracts with new partners.

Cyril Christiaans, Legal Director at law firm DLA Piper Nederland, will cover key issues in contract law that are particularly relevant to entrepreneurs who want to make a positive impact. These issues include contractual liability in services and sales contracts, limiting liability in such contracts, and best practice for business partnership and co-founder agreements.

With more than 20 years of experience in international commercial contract law, Cyril has collaborated with countless financial institutions and multinationals, often on complex projects involving multi-jurisdictional work.


Our Workbench series of workshops, which takes place every first Thursday of the month, is for impact entrepreneurs who want to take their start-up to the next level.

Each Workbench tackles one of six regularly rotating topics: legal advice, marketing & sales, finance & funding, organisational culture & structure, sustainable operations, and impact measurement.

If you’re getting your start-up ready for takeoff, sign up for our basic-level workbenches. And if you’re already working hard on scaling your venture, join our advanced-level sessions.

Each basic- or advanced-level Workbench consists of a mini masterclass, while the advanced editions also include individual sparring sessions with experts.

For an overview of all upcoming Impact Hub Amsterdam events, including Workbenches, go to

Catalina Iorga's picture Event on Oct 19th
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

GoodCode - Coding for change

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Ideas and entrepreneurship for positive impact are gaining momentum. There are a lot of ideas with great potential, but often they lack tech knowledge needed to get them off the ground.

GoodCode aims to bridge this divide by organising events that bring together people with programming skills and people keen to solve society's biggest challenges.

After the success of the first GoodCode event, we're excited to host another at Impact Hub Amsterdam. This is also part of Impact Hub's Workbench series of monthly workshops for entrepreneurs who want to take their start-up to the next level!

During the evening you can also crowdsource solutions to your most pressing question by engaging the other participants!

The program schedule is:

18:30 Walk in
19:00 Opening
19:10 First speaker: Samuel Goodwin, Developer
19:30 Second speaker: Maurits Bos, Lawyer at Benvalor
19:45 Third speaker: Laurens Slats, Global Community Manager at The Things Network
20:00 Workbench
21:00 Drinks and chatting and small informal pitches

Hope to see you there!

Catalina Iorga's picture Event on Oct 5th
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

Fail Forward

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At Impact Hub we believe that failure and experimentation are essential to developing innovative businesses that make real impact. So for our popular Fail Forward event we invited three successful entrepreneurs to share stories about their challenges, experiments, blunders and, of course, what they learned along the way. So get inspired by our speakers and learn how to follow your dreams and overcome your least successful experiences!

The Fail Forward line up:

Judith Joan Walker, Director of Operations at African Clean Energy

“Data should be big, lean, quantitative, qualitative, accurate, anonymous, impactful. The list goes on and on. As a social startup, you want to make sure you’re keeping up with tech trends, but data collection can be a challenge, especially from a distance, in a different culture, and without a budget. What could possibly go wrong?”

Gert van Vugt, Co-founder of Sustainer Homes

“How do you keep a critical view of your business proposition when you’ve received a huge amount of attention for your idea? You’re young, innovative and your startup is off to a great start. Your idea went viral and thousands seem interested. How stay grounded in the face of such overwhelming excitement?”

Wendelien Hebly, Co-founder of Yoni

“What would you do if you invested a lot of time and effort into your branding, only to be forced to change everything? We did that and, luckily, our story has a happy ending: you can find us on more than 1,400 shelves of Marqt, Etos and Albert Heijn stores the Netherlands and Belgium, as well as the Cactus supermarket chain in Luxembourg. Find out how we let go of our carefully built brand, started over and made it!”

The evening will be moderated by Ilse Kwaaitaal, our Scouting Lead and Business Model Challenge Manager.

Catalina Iorga's picture Event on Oct 20th
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

The top 3 secrets of a successful business model

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As we get closer to the 13th edition of our Business Model Challenge (BMC) accelerator, which already helped more than 270 startups develop a better business model, here’s what you can learn from the top 3 finalists of the previous BMC edition. So read on, get inspired and apply before 15 September at 15 Sep to take your startup and impact to the next level!

1. Set your story straight

Throughout the past 12 editions of the Business Model Challenge and other Impact Hub acceleration programmes, we learned that an honest, powerful story can convinces customers to choose the products or services of a startup driven to make positive impact over those of a ‘regular’ business.

Sharing the impact story of product or service story can also help you reach a larger audience and ensure you stand out amongst your competitors. And it also gives you the chance to raise awareness of the societal problem your enterprise wants to fix.

Take the winner of our 12th Business Model Challenge, The Girl and the Machine. Founder Rosanne van der Meer makes 3D printed clothes using a custom-built machine. Her company’s story revolves around the urgent need to end the massive amount of waste and pollution caused by the global fashion industry. By ‘printing’ personalised, durable apparel, The Girl and the Machine gives its clients a the opportunity to be less wasteful by only buying fashion they both need and want.

2. Lock down your ideal pricing

Office and home aquaponics systems maker Riverfood – and Business Model Challenge top 3 finalist – experienced first hand the need to define your ideal customer and find out how much they are willing to pay for your product. And there are 3 steps to figuring out how much your product should cost:

- Identify the price at which you buy the goods needed to make your product

- Examine what other companies – including your competitors – charge for products with the same target group

- Define what extra (social) value your product adds.

An easy way to identify the the price range for your product is by looking using the “Rocket, Cornetto, Magnum” analogy to decide if your product should be priced as luxury (Magnum), middle range (Cornetto) or highly affordable (Rocket). But, as Riverfood helps people grow vegetables and fish simultaneously at home as well as public spaces, deciding on either of these three proved to be quite the challenge. The company’s aquaponics systems are expensive and a thus hard sell.

Yet founder Linda Grotenbreg found a way forward: leasing, which means that the company still owns and provides maintenance for each system. Although the costs are initially high, this circular economy-inspired pricing model helps Linda build strong relationships with her customers, which leads to a secure and stable revenue stream.

Linda encourages you to talk to a financial expert and see how you are able to earn back your investments. Go to to read how support from her Accenture mentor made all the difference.

3. Join forces with perfect partners

Most Impact Hub members readily admit that the right mix of corporate, governmental and nonprofit partners is key to the success of their social startups, so make sure to look for strong partnerships that are relevant to your social mission as soon as possible.

These partners can help support the development of a viable, future-proof business. And often they have the right resources to help your social startup amplify its positive impact.

Take Business Model Challenge top 3 finalist House of Impact, whose Heroes of Football inclusion project is run in collaboration with partners such as the KNVB and UEFA. Founder Marieke Slinkert shares how you could also land such big name partners:

“Dive into the world of your potential partners and figure out what kind of challenges they are facing. Present your product or service as the perfect solution to their problems. And make sure to prepare your meeting really well; you need to clearly define how your potential partner could contribute to your startup”, Marieke concludes.

If you are also an ambitious entrepreneur who’s ready to save time and money while developing a better business model and growing your positive impact, apply before 15 September at for the autumn edition of Impact Hub's Business Model Challenge!

Catalina Iorga's picture #CircularCity
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

Have a business idea that can #fixtheworld?

It's that wonderful time of the year again! On 29 September 2017 Impact Hub Amsterdam will be kicking off its 13th Business Model Challenge with a total of 24 spots up for grabs. So apply before 15 September at or keep reading to learn more.

Impact Hub Amsterdam's three-month Business Model Challenge (BMC) program is designed to help ambitious social entrepreneurs save time and money while they grow their business and positive impact, and help #fixthworld.

The BMC includes 3 training days, 4 masterclasses, 1 personal mentor, 1 pitch battle and all the perks of an Impact Hub membership for the entire duration of this acceleration programme.

And Accenture in Nederland and Impact Hub mentors and experts will share replicable business growth techniques used by the 270+ startups we already accelerated. Here's what our latest top 3 finalists had to share >

To cover everything from brilliant ideas to functional products, on 29 September we'll once again kick off two parallel BMC editions, Intensive and Light. The BMC Intensive version is for entrepreneurs that do not yet have a proof of concept and have not figured out their ideal business model. Meanwhile, the Light edition is for entrepreneurs with proof of concept and detailed knowledge of the business model canvas theory.

Ready for takeoff? Apply for the BMC before 15 Sept >

Catalina Iorga's picture #CircularCity
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

Impact Hub Amsterdam wants ambitious entrepreneurs working on solutions to urban challenges

Only two weeks left to apply for Impact Hub Amsterdam and Accenture's Perfect Cities Business Model challenge! Apply by 15 March at

Want to solve the city's most pressing urban challenges? Ready to develop a better business model? Want to time and money while growing your business and maximising your impact?

For this special edition of our Business Model Challenge (BMC), we joined forces with Accenture Netherlands to help social enterprises develop better business models while successfully tackling urban challenges in three areas:

- Seamless mobility (making transport more effective and sustainable)
- Urban farming (growing more food in a greener city)
- Growing cities (shaping the city for an increasing number of inhabitants)

The fee for this intensive three-month programme is 799 euro, but exceptional candidates will benefit from generous stipends from our Impact Fund. So hurry and apply at

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