Johan Cruijff ArenA

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Program Partner Amsterdam Smart City

Since 1996, we have been involved in numerous leading projects and sports tournaments worldwide. We are proud to be internationally recognized as the specialists in venue development and management.


11 Organisation members

  • Jan Woering's picture
  • Karen Nitschke's picture
  • Freek van 't Ooster's picture
  • Maurits van Hövell's picture
  • Hilda Hofkamp's picture
  • Jeroen van Iersel's picture
  • Sander van Stiphout's picture
  • Henk van Raan's picture
  • Claire Sleijffers's picture


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Claire Sleijffers, Corporate Communications at Johan Cruijff ArenA, posted

Amsterdam ArenA focusing with BAM and Honeywell on innovation in technical management and maintenance

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Stadium transitions to data driven operation: from preventive maintenance to data-driven maintenance

BAM Bouw en Techniek and Honeywell will become strategic innovation partners of the Amsterdam ArenA for all technology. Part of the agreement forms the installation of a new building management system for the management of the technical systems in the stadium. Assisted by sensors, the building management system collects data from the connected equipment, which is analysed by BAM and Honeywell. Based on data analysis, failures are detected early so that maintenance can be carried out before any inconvenience arises. The systems of BAM Bouw en Techniek and Honeywell make the Amsterdam ArenA a ‘flagship’ in the field of ‘data driven operation’, whereby preventive regular maintenance makes room for predictable, data-driven maintenance.

With the new system, BAM Bouw en Techniek, as the main contractor for all technology, will realise a cost reduction for the energy consumption, maintenance and facility management of the stadium. Honeywell will supply and install measuring and control equipment and sensors throughout the stadium, including the first phase of the new construction.

BAM Bouw en Techniek and Honeywell will act jointly as strategic partner to Amsterdam Innovation Arena for a period of ten years. BAM and Honeywell will commit to the AIA concept to apply new technological developments in the Amsterdam ArenA. They will actively participate in this innovation platform where, together with other partners, new technology, products and processes will be assessed and implemented on their practical feasibility.

Jaap Hazeleger, Director BAM Bouw en Techniek: ‘Based on the strategy formulated by BAM: ‘Building the present, creating the future’, we are investing in innovation and digitisation. BAM aims to fully design and build projects in virtual reality prior to physically realising them. Buildings and infrastructure are becoming increasingly more complex systems of sensors and technology, with the aim to make building structures more sustainable, more efficient and more comfortable. Digitisation will change the construction process dramatically. We will apply the latest technology, such as digital design, modular design and construction and predicting future maintenance with sensors and big data, to the Amsterdam ArenA.’

John Brussel, Managing Director of Honeywell B.V.: ‘The new building management system will also provide connectivity for data and the Internet of Things (IoT). All collected data will be linked through the web to the Outcome Based Services (OBS) platform of Honeywell. The Amsterdam ArenA will then have the most innovative platform available worldwide.’

Henk Markerink, Director Amsterdam ArenA: ‘The Amsterdam ArenA together with its partners aims to make the stadium and the stadium area increasingly smarter, so the operations can be more efficient and more effective. With BAM and Honeywell as strategic partners of the Amsterdam Innovation Arena we can add further strength to our innovation programme. The will assist us to achieve our goals, saving on maintenance and cost reduction in energy consumption. We are delighted that these two global players use the ArenA as real-time playground to implement innovations and to test them in a live environment.’

Collaboration BAM and Amsterdam ArenA
In the period 1993-1996 BAM built the ArenA in a joint venture with Ballast Nedam. BAM is also the Founder of the Amsterdam ArenA. BAM has extended the Founder Agreement with the Amsterdam ArenA until 2026.

Claire Sleijffers's picture News
Claire Sleijffers, Corporate Communications at Johan Cruijff ArenA, posted

Amsterdam ArenA more energy efficient with battery storage

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Amsterdam ArenA signed a 10-year deal with Nissan, Eaton and The Mobility House to provide back-up power from second life Nissan LEAF batteries. The xStorage Buildings system efficiently stores and distributes energy when it’s needed.
By repurposing batteries from previously used electric vehicles, the xStorage Buildings system can draw energy from the grid, providing businesses with more control, better value and a more sustainable choice for their energy consumption.

Claire Sleijffers's picture News
Jeroen van Iersel, Marketing Manager at Johan Cruijff ArenA, posted

Amazing Monday Sports & VR

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Amazing Monday - Join us for an update on sports & VR

  • What role can Virtual Reality play in experiencing sports events? How are sports professionals using VR for training purposes? What companies are active in the field, and what are the first experiences of of sports, media and tech companies?
  • Join us on 7 November at the Amsterdam ArenA for an afternoon of talks and demos on the cross-over between virtual reality and sports - with a special focus on football.
  • The event will take place on 7 November, from 15.00-18.00 at the Amsterdam ArenA, and is organised by the Amsterdam ArenA and iMMovator, as part of the Spectacular ArenA program SAX.


15.00 Registration

15.30-17.00 Presentations - m**oderated by Monique van Dusseldorp******

  • Erfan Sardaati, Head of VR at Surround Vision, an award-winning, full-service virtual reality production, post-production and app development studio best known for their work done for Sky Sports VR, including Beckham VR, the Tour de France in VR, or the Formula1 experience. See their showreel of VR work for Sky Sports.
  • Samuel Westberg, Director of Sales, LivelikeVR. Paris-based LiveLikeVR offers the world’s first virtual reality platform to watch live sports with friends. LiveLike enables teams and sports broadcasters to reach socially-connected viewers through the emerging medium of virtual reality and is used amongst others by Fox for their Sports VR app.
  • Ray van Brandenburg, Research Scientist in the area of Media Networking and Future Internet Architectures, TNO will present Tiled VR Streaming, the industry’s first VR streaming solution that can deliver ultra-high quality VR content with negligible latency at realistic, affordable bitrates. Video recordings can be made part of VR experiences in the highest resolution. For more information see the press release on the TNO website
  • Sander Schouten, Business Director Beyond Sports. Beyond Sports builds Virtual Reality simulations of real soccer matches, based on real match data. These simulations are viewable through the Oculus Rift or mobile VR. On top of the match simulation engine, they have developed different tools to be used for pro match analysis, custom tailored training programs and fan experience.
  • Robert-Jan Blonk, VR Producer at MediaMonks. Mediamonks is a global player in VR, with a series of cutting edge campaign productions
  • Arne Mosselman, Strategy Director at Helden, a media company in the world of sports. Arne will present some learnings from the series of 360 recordings made together with Samsung during the Rio Olympics, including those made in De Medaille Taxi

17.00-18.00 Drinks and demos

Registration is free but we have limited places so sign up soon! Please use the form on this site.

Do you have a VR project or demo you want to present? Contact Monique van Dusseldorp, via <>

Jeroen van Iersel's picture Event on Nov 7th