Bob Nieme

The prisoner’s dilemma has been applied to many decision and cooperation problems over the years, but not yet to the concept of data-sharing in a B2B context. A shame, since insights in the prisoner’s dilemma can teach us a lot about why we do not share our data, and how we can start remedying that. In this think piece, we examine a modified version of the prisoner’s dilemma called the ‘data sharing dilemma’.