As of the beginning of January 2025, we are pleased to welcome Saskia Bosnie as the programme director a.i. of Amsterdam InChange. Saskia brings valuable experience from her previous role as director of Zuidoost City, where she successfully built strong connections between residents, businesses, educational institutions, and local entrepreneurs. Taking over from Francien, Saskia will work closely with the team to shape the programme’s future vision.
Together with the team, Saskia will focus on operationalizing this vision, developing concrete activities, and strengthening our proposition for partners and funding structures. A key priority will be to further strengthen and solidify our collaboration with Amsterdam Economic Board.
Saskia looks forward to contributing to innovative solutions for the Amsterdam Metropolitan Area together with our diverse partner network. Her passion for innovation, collaboration, and tackling complex challenges aligns with the ambitions of Amsterdam InChange.
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Al 15 jaar zetten we als Amsterdam Smart City netwerk innovatie en digitalisering in voor betere straten, buurten en steden. We groeiden uit van het realiseren van energieprojecten, naar aanjagers op het gebied van digitalisering, naar een open innovatieplatform gericht op sociale innovatie. Altijd met de mens centraal. En we blijven groeien en ontwikkelen. Innovatie en digitalisering (lees ‘Smart’) zitten nog steeds in onze kern, maar de aandacht is verschoven naar hoe we de complexe maatschappelijke opgaven samen kunnen aanpakken, hoe iedereen hiervan kan profiteren en hoe we dit duurzaam en toekomstbestendig kunnen doen. En daar past een nieuwe naam bij. Een naam die beter aansluit bij wat we al doen en waar we naartoe onderweg zijn. We nodigen je uit om met ons mee te doen, op weg naar een duurzame toekomst voor iedereen.
InChange staat voor dynamiek, verschuiving en transformatie vanuit creatief denken. Het impliceert dat innovatie niet alleen gaat over nieuwe ideeën, maar ook over betekenisvolle veranderingen die gemeenschappen, bedrijven, individuen en de samenleving beïnvloeden.
‘In’ geeft aan dat innovatie momentum heeft; het is gaande, we zijn aan de slag! Het zegt ook dat het een gezamenlijke inspanning is, we hebben elkaar nodig. Het benadrukt dat elke belanghebbende, van de kleinste start-ups tot de grootste bedrijven, een cruciale rol speelt in deze transformatie.
‘Change’ versterkt het beoogde doel en resultaat van waar we met elkaar aan werken. Het gaat niet om innovatie omwille van innovatie, maar om innovatie gericht op tastbare, betekenisvolle veranderingen. Daarmee staat Amsterdam InChange voor een netwerk dat zich inzet om zichtbare en betekenisvolle verandering teweeg te brengen. En zo samen te leren hoe het anders kan.
Er is de afgelopen tijd veel veranderd: een nieuwe naam, een nieuw logo, nieuwe kleuren en een website die er anders uitziet. We leggen je graag meer uit over dit proces.
Wat betekent dit voor jou? Voor de online community verandert er voorlopig nog niet veel. We hebben een nieuwe website, die we later gaan samenvoegen met ons online Amsterdam Smart City platform. Je behoudt gewoon je account en je kunt het platform blijven gebruiken zoals je dat gewend bent.
Mocht je verdere vragen hebben over onze rebranding en online community, neem gerust contact op met ons team via info@amsterdaminchange.com.
For 15 years, the Amsterdam Smart City network has been using innovation and digitalization to create better streets, neighborhoods, and cities. We grew from realizing energy projects to becoming leaders in digitalization, and now to an open innovation platform focused on social innovation. Always with people at the center. And we continue to grow and develop. Innovation and digitalization (read 'Smart') are still at our core, but the focus has shifted to how we can tackle complex societal challenges together, how everyone can benefit, and how we can do this sustainably and future-proof. This calls for a new name, one that better aligns with what we already do and where we are headed. We invite you to join us on the journey towards a sustainable future for all.
InChange stands for dynamism, shift, and transformation through creative thinking. It implies that innovation is not just about new ideas, but also about meaningful changes that affect communities, businesses, individuals, and society.
‘In’ signifies that innovation has momentum; it is ongoing, we are taking action! It also suggests that it is a collective effort; we need each other. It emphasizes that every stakeholder, from the smallest start-ups to the largest companies, plays a crucial role in this transformation.
‘Change’ reinforces the intended goal and outcome of what we are working on together. It is not about innovation for the sake of innovation, but about innovation aimed at tangible, meaningful changes. Thus, Amsterdam InChange represents a network committed to bringing about visible and meaningful change. And so, together, we learn how things can be done differently.
In the last weeks, a lot has changed: a new name, a new logo, new colors, and a different website. We are pleased to tell you more about this process.
What does this mean for you? For now, the online community remains the way it is. We have a new website, which we will later merge with our online Amsterdam Smart City platform. You will keep your account and can continue to use the platform like your used to.
If you have any further questions about our rebranding and online community, please feel free to contact our team via info@amsterdaminchange.com.
The municipality of Haarlemmermeer is actively working on the realisation of the energy transition in the municipality by, among other things, focusing on sustainable heat supplies. As part of this, a heat initiative has been started in the village of Rijsenhout (east of Haarlemmermeer). This initiative has not been taken up by the market in the past. This has led the municipality to want to take a more active role in the development of District heating in which resident participation is a crucial factor.
During the Knowledge- and Demodag on 13th of March (2025), Kelly Winters and Sophie Keijzer (Hieroo) led a session with the participants that looked at similar successful processes in the past of realising a heat network. The central questions were: What was the success and why was it a success?
Session structure and focus
During the session, the participants split into two groups. Similar processes were then discussed in the two groups in which the success factors of the realisation of energy transition projects were examined. An important example that was discussed in the session was the Schoonschip project in Amsterdam North. This project is a sustainable initiative in which residents have researched how they can live on the water in a circular and sustainable way. This resulted in a community of 46 houseboats that share energy with each other via a Smart Grid that’s cheaper and more efficient.
Outcomes and insights
During the session, various strategies were discussed to strengthen resident participation and make heat network initiatives successful. The most important points from the discussions are:
1. Composition of the initiator group: A diverse and enthusiastic group is crucial. In the Schoonschip project, the core of the success was a group of pioneers who complemented each other in creativity and expertise. Such a group can also be formed in Rijsenhout if they are properly guided and supported.
2. The role of the municipality: The municipality must be aware of the distrust that residents often have towards government institutions. Using an external intermediary or an independent entity can help to reduce this mistrust.
3. Reward and inspire: One way to involve residents in a low-interest topic such as energy is to reward them. Examples are setting up competitions, the use of ambassadors or energy coaches and the organisation of events. Linking opportunities, for example by combining energy transition with social goals such as combating energy poverty, can also play an important role.
4. Using the right moment: An important lesson from the Schoonschip project is to use external circumstances to arouse interest. A crisis, such as rising energy costs or limited energy production, can turn a low interest topic into a high interest topic for people.
5. Governance and structure: A solid Governance structure is essential. The municipality can play a role as a project manager by setting clear deadlines and formulating requirements. This helps both initiators and residents to keep focus and take steps towards concrete results.
Follow up
Do you have a tip to help the municipality of Haarlemmermeer with their district heating plans? Or do you have a question about this project? Contact Ouassim at Ouassim@amsterdaminchange.com or Noor at Noor@amsterdaminchange.com. Later this week on 27th of march, we'll dive into the technical problems that district heating poses, when there just isn't enough space in the underground to build it. If you would like to know more about this, let us know.
‘Technology is not neutral. We're inside of what we make, and it's inside of us. We're living in a world of connections — and it matters which ones get made and unmade.’ — Donna Haraway, Cyborg Manifesto
With this powerful quote from feminist science philosopher Donna Haraway, Sander van der Waal opened the knowledge session at the 27th Knowledge and Demo Day. What if we no longer viewed technology solely through the lens of big corporations but instead from a broader societal perspective? This question took centre stage in the session, where we, together with Sander, reflected on the role of technology in our society.
The internet originally started as a decentralised network where everyone could connect with one another. The Digital City, a freenet initiative by cultural centre De Balie and Hack-Tic, was one of the first projects to experiment with data sharing in Amsterdam. It was the first online internet community to come to existence. However, in the early 2000s, big tech gradually took control of the internet. What was once a free and open platform transformed into a space where a handful of companies dictated the rules. Shoshana Zuboff wrote about this in her book The Age of Surveillance Capitalism. “Forget the cliché that if it’s free ‘you are the product’. You are not the product. You are the abandoned carcass,” Zuboff states in her book.
Today, we navigate a digital landscape shaped by platforms like Facebook and Google, which dictate how we communicate. We’re all familiar with the well-known image from Donald Trump's swearing-in ceremony, where a noticeable shift in protocol placed top CEOs in the front row — traditionally reserved for the President’s family, key political figures, and former Presidents. The internet is now dominated by a handful of conglomerates, which are increasingly influencing decision-making in the United States.
According to Sander, the choice is limited: give up your privacy or remain outside the digital society. But how does this align with European legislation? More importantly, how does this impact our mental health? Recent figures from Amsterdam show that 36 per cent of young people experience mental health issues, with social media cited as one of the contributing factors.
Sander illustrated this using a graph on the screen, showing how we unknowingly transmit our personal data hundreds of times each day to unknown entities, which then use it to target us with personalised ads. In the Netherlands, this happens an average of 380 times per day — a relatively low number compared to U.S. states. Colorado leads the way with 987 instances per day. This continues despite the implementation of the GDPR in Europe, which was meant to curb such practices. Lawsuits against data misuse are ongoing, but in the meantime, these processes persist — or even expand.
According to Sander, this highlights a deeper issue: technology is not neutral. Human biases are embedded in it, and AI only amplifies them. Artificial intelligence is already being used in job interviews and to shape personal preferences. This also raises another question: how sustainable is our use of AI? The art project Anatomy of an AI System by Kate Crawford and Vladan Joler vividly illustrates what happens behind the scenes when we ask an AI a question — from the extraction of raw materials to the energy required to generate a response.
Waag Futurelab champions a new technological foundation. One that prioritizes people over profit. In collaboration with various organizations, they have developed a manifesto (PublicSpaces) that defines how technology should serve society, not the other way around. Here are its core values:
Sander also highlights alternatives such as GPT-NL (an open AI model from the Netherlands), Fairbnb.coop (a fairer alternative to Airbnb), and Fairphone, which offers a more sustainable smartphone option that breaks away from the traditional tech industry. These applications work differently from Big Tech, focusing on giving users more control over technology.
But how do we transition to more transparent, privacy-friendly, and sustainable technology? A thought-provoking question from the audience: Can we still go back? One attendee admitted they don’t use Signal because all their friends are still on WhatsApp, sparking a discussion on ethics and peer pressure. Should change start at the individual level, or does it require collective action?
The dependence on American tech companies is increasingly being questioned. A recent ICC report in The Guardian warned of the influence of major US corporations on geopolitical institutions. Meanwhile, Dutch media have raised concerns about how the country can become independent of big tech. Professors from Radboud University have also recently called for action.
This all leads to Sander’s crucial conclusion: the internet belongs to all of us. As a society, we decide what our digital future looks like. Under the hashtag #MakeSocialsSocialAgain, a campaign led by Bits of Freedom, DeGoedeZaak, Noorderlicht, PublicSpaces, and Waag Futurelab is now urging public organisations to take the first step by adopting alternatives to big tech social media platforms. These platforms are built on public values such as transparency, privacy, and sustainability — and there are plenty of alternatives available. See the screenshot from Sander’s presentation here.
We’re curious: do you already use alternative social media platforms? Or maybe you have some great other recommendations? Leave a comment below, and let’s share our tips with each other.
Amsterdam faces a major logistics challenge: from January 2025 onwards, polluting delivery vans will no longer be allowed in the city centre. How can entrepreneurs and suppliers in the food sector prepare for this and turn the transition into a success? Four fourth-year students from the Amsterdam University of Applied Sciences (HvA) are working together in an interdisciplinary graduation circle to find solutions. They are addressing both the technical aspects of this issue and the communication side. Drawing on their different fields of study, they analyse the problem and develop a joint recommendation for the Amsterdam Transport Region (Vervoerregio Amsterdam). As part of their research, they used this working session as a focus group with stakeholders from the Amsterdam InChange network.
Stan van der Meer (Logistics Management), Chanel Pinas (Digital Marketing), Jay van den Boog (Digital Marketing), and Vanessa Man (Logistics Engineering) opened the session with a few questions to get a sense of the participants in the room. The attendees rated their own level of expertise on the topic and wrote down a word they associated with the issue.
The room was filled with expertise: policymakers from the Municipality of Amsterdam directly involved in the issue, as well as researchers and advisors from Arcadis and Cenex who are actively working on zero-emission logistics. Representatives from the Port of Amsterdam and EIT Urban Mobility (a European network) were also present, each bringing their own perspective on the challenge.
The students facilitated the discussion by presenting a number of statements, and moderating the group discussions that followed. Below are a few observations.
Statements 1 and 2 (summarized): Amsterdam entrepreneurs are aware of the new zero-emission policy, and it is clearly presented to them.
There was broad consensus within the group regarding the city’s policy. Communication from the Municipality of Amsterdam has been extensive over the past ten years — first targeting larger logistics partners in the city, and more recently also via letters to local entrepreneurs. In addition, physical signs throughout the city communicate the new regulations. However, what can cause confusion among entrepreneurs are the mixed signals coming from national politics and policies. This can create the impression that there is a lack of determination or vision behind the transition, making entrepreneurs hesitant to invest in new electric vehicles.
Statement 3: There is sufficient support for entrepreneurs to switch to zero-emission transport.
The group also agreed that the municipality is doing a good job offering financial support where needed. Advisors, for example, are available to guide entrepreneurs through the rules and support options. However, it was noted that the target audience still does not always have a clear overview of all the possibilities. While the municipality communicates well and “presents” the available opportunities, confusion and uncertainty remain among entrepreneurs on the streets. This represents an important communication challenge that the students will further explore.
Also, regarding this statement and the ones before, it was noted that the (micro)entrepreneurs and stakeholders we were talking about weren't present in the room. It would have been good to have more of the target group in the room, but for this session specifically the policymakers and specialists from our network were the ones the students focussed on. In the following months of their research, their focus will be on the specialists and (micro)entrepreneurs in the food sector.
Statement 4: Logistics hubs play an important role in reducing transport movements in the city.
This part of the discussion became more technical. The group agreed that a new logistics system with greater use of hubs throughout the city is, in theory, a logical and effective step in this transition. In practice, however, it is not as simple as it sounds. For example, consider the Port of Amsterdam — an existing large hub at the edge of the city for water-based transport. While goods can be transferred there to smaller vehicles for distribution within the city, docking on the busy canals poses a significant challenge. Additionally, water transport was the first sector required to become fully electric, and this system is currently somewhat reduced in scale
Road transport is also complex. Hubs are locations where goods from different suppliers can be combined and delivered with fewer transport movements. But who holds responsibility for these goods if something goes wrong? And how can this be managed without adding too much delivery time?
One of the participants summarized it well: we are shifting from logistics as a chain, where each party is responsible for a small part, to an ecosystem where all actors and the physical infrastructure depend on one another, share collective responsibility, and need to exchange information and services to keep the system running.
The second part of the session consisted of two breakout groups in which the students could ask targeted questions for the research they are conducting. Jay and Chanel spoke with several participants about the research side of the project, delving deeper into successful research methods that involve entrepreneurs. Stan and Vanessa spoke with another group of participants about potential solutions for this issue, gathering knowledge about existing innovations and solutions or what might still be needed for this logistical transition.
Through this focus group, the students in this interdisciplinary graduation circle have engaged in dialogue with experts on this topic from various organizations. They also made many new contacts and actively shared their project with the network. During our upcoming Knowledge and Demo Day on June 5, they will once again be part of the program and present their results and potential conclusions.
Would you like to know more about the graduation circle, the research topic, or do you have tips or questions for the students? Feel free to reach out via pelle@amsterdaminchange.com
