Ngrane Academy

Understanding how digital platforms work and change the competitive landscape

About this Event

Understanding how digital platforms work (Up-to-speed briefings)

We bring you up to speed with digital platform business models. What is the essence of a digital platform and when does it make sense from a business perspective? How do you get a platform off the ground? Which type of pricing strategy is appropriate?

In a small-scale executive session of 4 hours, we will discuss:

what makes platforms different from traditional firms;
how platforms make money;
why they tend to grow very fast;
how platforms compete;
why platforms exist.
Join our digital strategists Nicolai van Gorp and Paul de Bijl for a solid basis in business models of digital platforms. Nicolai and Paul are experienced executive teachers (tailor-made programs; executive course at the National Academy for Finance and Economics; Executive MBA in Business & IT at Nyenrode Business University). They work with companies and public organizations to help them develop digital business models.

Program:

12.15: arrival

12.30: sandwiches and getting acquainted

13.00: introduction

13.15: business models of digital platforms

13.45: growing a platform business

14.15: pricing and revenue generation

14.45: break and room for informal conversations/questions

15.15: nature of competition between digital platforms

15.45: the essence of platforms

16.15: step-wise approach to apply the theory

16.45: wrap-up

17.00: end, followed by informal drinks

Registration is required, with a maximum of 20 to 25 participants.

Investment € 350,- (including lunch, VAT excluded).

Be one of the first 10 to signup for our up-to-speed briefings and get one extra free seat at the value of €350,-.

Ngrane shows you how to design a business model for a digital platform and a clickable prototype in 7 days

What you'll learn:

1. the value proposition and strategic purpose of the digital platform;
2. the business model and pricing strategy for realizing ecosystem growth;
3. design of the user interface and user experience in line with the platform business model.

Join our creative director David van Delden and our digital strategists Nicolai van Gorp and dr. Paul de Bijl, who will tell you all about Ngrane’s pragmatic approach, rooted in our executive MBA teaching on digital business models. Our approach allows you to make a solid investment decision and then move on to the IT-implementation.

Program

17.30: Walk in & Bites
18.00: Introduction
18.10: How to design a business model for a digital platform and a clickable prototype in 7 days (Nicolai van Gorp & Paul de Bijl)
18:55: Design sprint (David van Delden)
19:25: Q&A
19:45: Drinks
20:00: End

Registration is required, with a maximum of 30 participants for this interactive event.

Safe your seat here: https://www.eventbrite.co.uk/e/designing-a-digital-platform-in-7-days-tickets-84993498843

This is a free event!