Guiding you straight to the things we love about our cities
For more information, check out our pitch presentation:
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Guiding you straight to the things we love about our cities
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What if? You could give somebody the possibility to experience and fall in love with your city in the way you do?
We believe that the magic of a city lies in the eyes of it’s residents. When visiting a city, it are not the big monuments that make you fall in love with the city. It are the little things that can turn a city into a magical experience. Those places are the hidden treasures of a city that you don’t find that easily online. Urbanguide is a unique platform where local residents can create digital city experiences based on their interests. By matching the interests of a tourist with the interests of a local resident, a tourist can interact with the resident and, for a small amount of money, download the digital city experience.
Maybe you are into gardening or photography. Together with the local residents we will make sure that you will have a day with the best photography or gardening hotspots in the city you aim to visit. For a small amount of money you can download the guide into our app that will help you navigate through the city.
We are Urbanguide, together we can make a city magic again.
Tourism is an important factor for the city of Amsterdam. In the past few years we have seen a rapid growth of city visitors. In 2016 Amsterdam had over 17.000.000 visitors and based on the research of the department Stad in Balans, we know that this figure will double in the following 10 years. The big number of visitors is also having a negative effect on the city. Big touring agencies are collecting all the money and the citizens have to cope with the negative effects such as screaming groups of tourists at night, travel trolleys and tourists standing on the bicycle paths. Our goal is to use the benefit of growth in tourism and make sure that the residents of the city can also make a profit in this.
The project is initiated by Sticky Bandits, a digital native agency that is specialized creating digital solutions for offline problems.
We aim to launch our Beta platform in Q2 of 2017
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As the world grapples with massive challenges—climate change, rapid urbanisation, digital disruption, and growing inequality—some cities are not waiting for top-down solutions. They are rolling up their sleeves and experimenting with new ways to improve life for everyone, block by block. Amsterdam is one of those cities.
That’s why I was proud to share Amsterdam InChanges approach to smart, inclusive urban innovation at the #CIPPCD2025 conference in Aveiro.
Through our open innovation platform, <strong>Amsterdam InChange</strong>, the city has become a global leader in turning lofty global ambitions into practical, local action. But Amsterdam’s model isn’t built around flashy tech or utopian blueprints. Instead, it’s grounded in an essential question: How can we use innovation to improve people’s everyday lives?
Local Action for Global Challenges
Amsterdam understands that the climate crisis, digital transition, and social inequality can’t be solved by government alone—or by technology alone. That’s why it launched Amsterdam Smart City in 2009 as a public-private partnership. What began as small-scale energy-saving pilots has grown into a community of over 8,500 members, coordinating more than 300 projects across the city and beyond.
The approach is rooted in co-creation. Citizens, companies, knowledge institutions, and government actors come together to design, test, and scale solutions that serve the public good. The values that guide the network are clear: people first, openness, transparency, learning by doing, and public value.
The Doughnut as a Compass
Amsterdam was the first city in the world to embrace Doughnut Economics as a guiding framework. The “City Doughnut,” developed with economist Kate Raworth, helps policymakers balance the city’s ecological footprint with the social foundations that all citizens need: housing, education, health, equity, and more. It’s a tool to align every local decision with both planetary boundaries and human dignity.
This framework has inspired circular construction strategies, neighbourhood energy co-ops, and more inclusive procurement policies. It shows that global concepts can become real when grounded in local practice.
Making Innovation Inclusive
One of Amsterdam’s core beliefs is that smart cities must be <strong>inclusive cities</strong>. That means tackling issues like <strong>mobility poverty</strong>, where rising transport costs and digital-only services make it harder for low-income or elderly residents to get around.
Through the <strong>Mobility Poverty Challenge</strong>, Amsterdam partnered with the Province of North Holland and researchers from DRIFT to understand where and how exclusion occurs—and to design better public mobility systems. Pilot ideas like a “Mobility Wallet” (a subsidy for essential travel) and more inclusive digital apps emerged from real conversations with affected residents.
The same inclusive mindset guides Amsterdam’s digital transformation. In the suburb of Haarlemmermeer, officials flipped the script on e-government. Instead of asking citizens to become “digitally skilled,” they asked how government systems could become more <strong>humane</strong>. This led to simplified interfaces, better access to services, and ultimately more trust.
Responsible Tech and Energy from the Ground Up
Tech transparency is another pillar of the Amsterdam model. The city runs the world’s first <strong>Algorithm Register</strong>, giving the public insight into how AI and automated systems are used in services—from traffic enforcement to housing applications. Anyone can access this register, offer feedback, and better understand how digital decisions are made.
In the energy space, the city supports both bold innovation and careful upscaling. At the <strong>Johan Cruijff ArenA</strong>, used electric vehicle batteries store solar energy, powering concerts and matches with clean backup power. At the same time, a coalition of partners led by Amsterdam InChange is working to scale up Local Energy Systems by collecting lessons learned and creating a toolkit for community-led energy.
What Makes It Work?
If there’s one secret to Amsterdam’s success, it’s the governance model: small, neutral facilitation teams guiding large multi-stakeholder coalitions, anchored by public trust and shared purpose. Regular Demo Days allow project teams to showcase progress, get feedback, and adapt. This culture of transparency and iteration helps avoid the so-called “innovation graveyard,” where pilot projects go to die.
The city also embraces failure—as long as it’s shared and learned from. Reports like “Organising Smart City Projects” openly list lessons, from the importance of strong leadership to the need for viable business models and continuous user involvement.
An Invitation to Other Cities
Amsterdam’s smart city is not a blueprint—it’s a mindset. Start with your biggest local challenge. Bring the right people together. Make space for experimentation. Build bridges between local and global. And, above all, put citizens at the centre.
As international smart city ambassador Frans-Anton Vermast puts it: “We’re not just creating technology for cities—we’re creating better cities for people.”
The III International Conference on Public Policies and Data Science
@reneterhaar Hi René, the difference between us and trip4real is that we focus on digital guides instead of activities. Our goal is to create a unique city experience through a written guide that is easy to make by local citizens. The big advantage is that the citizen can sell their guides through the platform for a small price.
@chrishudepohl
How does this compare with trip4real.com ?
See also: https://techcrunch.com/2016/09/19/airbnb-acquires-travel-activities-marketplace-trip4real/