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During our Knowledge and Demo Day on 10 October (2024), Guus Kruijssen and Rombout Huisman (Province of North Holland) led a working session on their recent scenario studies – Smart Mobility North Holland 2050. In this report, I will share the four ‘Context’ scenarios they developed, the process, and the discussions with the session participants.

Objectives of the Scenario Study

What do we actually mean by future visions and scenarios? What are the different types, and how can they be used? A discussion among the participants quickly highlighted the many different motivations, forms, and use cases. Rombout and Guus began by explaining their aim for this study.

The province of North Holland plays various roles in the field of mobility as a policymaker, road manager, and concession provider. Given the major challenges related to housing, CO2 emissions reduction, and road safety, their perspective on the future of mobility revolves around Reducing (travel), Improving (travel options), and Changing (travel behaviour). This perspective forms the basis for developing, operationalising, and maintaining their strategy – a cycle that spans approximately 50 years. However, digital developments and innovations are making the world change faster than ever, necessitating greater awareness of possible contextual changes. The key question is: how do the choices we make now relate to the different possible futures?

To explore this, a team of colleagues embarked on developing four challenging context scenarios. Working with internal and external experts, they moved from an environmental analysis and contextual factors to scenarios and strategic insights. The process and outcomes were kept administrative and had no political or policy-driven focus. The result is not a set of visions to choose from but rather a representation of various developments and challenges that may arise, to which you can assess your own projects and actions against.

The Four Scenarios

Four distinct context scenarios were developed. Here is a summary and a few key aspects of each:

1. Steady Traffic (Doorgaand verkeer) A slow shift towards a green economy, benefiting only the Amsterdam Metropolitan Area (MRA). The population grows to 3.7 million. Cars remain dominant, transitioning gradually to electric, but roads and trains stay congested. Digitalisation and innovation progress slowly, with limited impact on efficiency and accessibility.
2. Turbulent Weather (Rukwinden) Ongoing shocks and international instability, with the US leaving NATO and significant climate change. The population increases to 3.1 million. Fuel crises accelerate electrification, but investment focuses on priorities like the navy. Technological scepticism grows due to data breaches, impacting accessibility.
3. Our Own Path (Eigen weg) The Netherlands withdraws from international cooperation and leaves the EU, focusing on healthcare, circularity, and local production. The economy contracts due to trade restrictions and brain drain, and the population decreases to 2.6 million. Fewer traffic jams, but cars remain significant alongside increased regional public transport. Distrust in innovations and sustainability rises, with informal sharing preferred over commercial options.
4. Transition (Overstappen) Climate change accelerates transition and AI development. The population stabilises at 3.1 million. Non-sustainable sectors disappear, and reduced traffic results from digitalisation and virtualisation. Space is primarily used for energy infrastructure, and circular processes increase. The EU and the national government push for innovations like autonomous transport and shared mobility. Ownership is limited to the wealthiest, and digital infrastructure becomes a priority.

Outcomes and Follow-Up

Rombout and Guus guided the group through the process and results of these scenario studies. We discussed the developments and contextual factors used in the study, and considered if anything was missing. They openly shared their approach and how they plan to use these insights to assess their own policies and projects, and welcomed questions and suggestions from the group. There was also room for discussing the challenges. Because, while people can easily align on scenarios, opinions can still vary greatly on how we should act on them now.

Many of our partners are already working with future visions and scenarios. See, for instance, our report on a session with trendwatchers from the Municipality of Amsterdam. The purpose, process, and impact on policy, projects, and actions vary across organisations. However, there was agreement that sharing methods and scenarios is valued, particularly in a neutral setting like our innovation network. It fosters mutual understanding and offers valuable lessons from each other's research methods and practical applications. In the coming period, we will explore how we can contribute to this in our network on various transition themes.

Would you like to know more about this study from the Province of North Holland? Feel free to send me a message, and I will connect you. Interested in brainstorming about how we can approach this more frequently or systematically within the network? Let me know at pelle@amsterdaminchange.com.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐃𝐢𝐧𝐧𝐞𝐫 '𝐕𝐞𝐫𝐡𝐨𝐠𝐞𝐧 𝐯𝐚𝐧 𝐚𝐫𝐛𝐞𝐢𝐝𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐞𝐢𝐭 𝐝𝐨𝐨𝐫 𝐀𝐈'– 𝐖𝐨𝐞𝐧𝐬𝐝𝐚𝐠 𝟏𝟑 𝐧𝐨𝐯𝐞𝐦𝐛𝐞𝐫

Ben jij actief binnen het MKB en wil je meer leren over hoe je AI eenvoudig en betaalbaar kunt inzetten om je bedrijfsprocessen te verbeteren? Kom dan naar ons volgende Innovation Dinner!

Dit keer met André Gerver als spreker. André is expert op het gebied van technologische innovatie, machine learning en artificial intelligence, vervult de rol van kwartiermaker voor het kernlectoraat Smart Industry én is programmaleider voor EDIH Digital Hub Noordwest.

Tijdens deze avond deelt hij praktische inzichten over:
✅ Toegankelijke AI-tools voor automatisering van repetitieve taken
✅ Inspirerende voorbeelden van bedrijven die al succes boeken met AI
✅ Manieren om je team te ontlasten zonder groot budget of technische kennis
✅ Hoe AI kan helpen om productief te blijven in een snel veranderende digitale wereld

Het Innovation Dinner is speciaal voor directeuren, ondernemers, HR-managers en leidinggevenden die de arbeidsproductiviteit binnen hun organisatie willen verhogen.

Wil je je aanmelden? Ga naar onze website of stuur een mail naar sem@bouwlab.com.

📍 Locatie: 3D Makers Zone/BouwLab R&Do, Oudeweg 91-95, Haarlem (gratis parkeren)
🕒 Tijd: Inloop vanaf 17:30 uur, diner van 18:00 – 20:00 uur

Let op: deelname is beperkt, we maken een selectie om ervoor te zorgen dat deelnemers optimaal profiteren van relevante connecties.

On September 26th, our community gathered in the AHK Culture Club at Marineterrein Amsterdam for our Datadilemma’s series. This edition focused on the use of Data and AI to create a more accessible Amsterdam. This article presents some of the key highlights and insights from the afternoon.

Together with the three speakers, Vishruth Krishnan, Hans Voerknecht, Michiel Bontenbal, and our audience we discussed how data and AI can help make our city more accessible for all. Which dilemma’s do we encounter when we use new technologies for an accessible city? How can data help to get more understanding of unequal access to mobility in the country? And what about sounds and noise pollution; how can data help make te city more livable?

What the three speakers had in common; a personal motivation to get away from the surface and dive deeper into the data, attempting to get closer to people’s experiences and perceptions. From an ordinary routeplanner, to one paying specific attention to challenges for people in weelchairs. From generic accesibility data for the region, to data highlighting the unequal distribution of access to mobility. And from recording noise levels, to measuring and classifying all different sounds in urban settings. In the paragraphs below, I will delve deeper into the different speakers and their topics.
 
Visruth Krishnan – Personalized Route Planner for People in a Wheelchair
To help individuals with limited mobility navigate the city more easily, the city’s innovation department has developed a prototype route planning tool. This route planner maps out the most accessible routes based on personal needs, considering preferences like maximum curb height at crossings, minimum sidewalk width, and whether to prioritize sidewalks or bike paths.

Visruth Krishnan, Data Scientist at the Innovation Department of the Municipality of Amsterdam, explained how data helps facilitate travel from point A to point B. However, to ensure route planning tools address the challenges faced by wheelchair users, we must feed these systems with data drawn from real-world experiences. A person’s journey might present specific challenges, such as detours, improperly parked bicycles, slopes, and narrow footpaths.

Working with a group of wheelchair users, Visruth studied the obstacles and experiences they encountered on their routes. This research generated precise data to feed the route planner, enabling it to provide personalized route suggestions that account for each individual’s freedom of movement.
Visruth presented several dilemmas encountered during the project:

1. Subjectivity in the data: How busy is a sidewalk or intersection perceived to be? Are cyclists at a certain point fast and aggressive, or is that just a feeling?
2. Minimal vs. comprehensive data collection: How much data should be gathered? While more data might provide deeper insights, it could also increase privacy risks.
3. Accurate vs. timely data: Timely data may not always be accurate, and accurate data may not always be available in time for critical decision-making. Consider issues like illegally parked bikes, construction work, and terraces that vary in size and location depending on the season.
4. Transparency vs. complexity: How transparent should data-driven processes be, especially when the algorithms or analytics behind them are complex? AI is often seen as a "black box"—people don’t understand how it works or how data is processed, which can lead to less trust from the start.

To address these challenges, Visruth and his team maintain an ongoing dialogue with the target audience. It’s an iterative process, and they keep the ‘human in the loop.’ The prototype is now ready, and hopefully, it can be further developed!
 
Hans Voerknecht – Unequal Accesibility and Data to Support The Narrative
Hans Voerknecht, strategist for sustainable accessibility at Een Nieuwe Kijk, presented the Integrated Perspective on Accessibility method, which he developed to get a deeper understanding of people’s accessibility. This method assists in collecting data and analyzing the severity of current inequalities and the effects of policy measures. The method has already been applied in nearly twenty projects, including four in the Amsterdam region, such as the Multimodal Future Vision of the Metropoolregio Amsterdam (MRA).

IKOB stands for "Integrale Kijk Op Bereikbaarheid" (Integrated Perspective/view on Accessibility). IKOB examines the travel time and costs that people face to reach their workplace by bike, car, or public transport and it visualizes how many jobs people can access from a specific area.

IKOB uses 'distance decay curves<strong>,'</strong> meaning that jobs located closer are given more weight than those further away. Travel time and costs are adjusted depending on the target group. Factors considered include income, access to a car, travel cost reimbursement, public transport options, and preference for a mode of transport (car, public transport, or bike). For people with a lower income, costs weigh more heavily than for those with higher incomes.

Throughout his talk, Hans discussed how data can be used to support a narrative, either consciously or unconsciously. Regional research on the state of mobility can quickly paint a positive picture if you're working with averages and fail to examine differences between people. There are groups that experience less access to mobility, and for whom this issue carries more weight due to financial constraints. The way data is researched and how deeply you investigate determines to what extent this group and their challenges are brought into focus.

One of the dilemmas Hans mentioned was the fact that poor accessibility is a personal experience. It’s subjective, and there can be a lot behind it. Regardless of the detail and quality of your data, you can never be completely sure if it truly reflects the human experience it’s supposed to represent.
 
Michiel Bontenbal – The Urban Sounds Sensor
Our third and final speaker discussed sounds and noise pollution in an urban environment. It may not seem to immediately fit with the rest of the speakers, but urban sound is also important to consider when creating an accessible and liveable city.  Michiel Bontenbal, lecturer in business and IT courses at the Amsterdam University of Applied Sciences, told us more about the Urban Sounds sensor, developed in collaboration with the volunteer organization Sensemakers. He explained us more about the challenges they face with this AI-driven solution and raised some dilemmas in his work.

The Urban Sounds Sensor project was developed in response to the need for evidence of nighttime noise disturbances. It was crucial to be able to distinguish between different types of sounds, such as music, mopeds, alarms, doors, car noises, and honking.

Together with the volunteers from Sensemakers, Michiel designed the sensor in such a way that the recorded sounds are neither stored nor released. The microphone registers the sound, and the algorithm in the sensor immediately categorizes it within the device. This approach ensures privacy by design.

Training the sensor is still an ongoing process. Achieving high accuracy is challenging, as even humans sometimes have trouble identifying certain sounds. And, while measuring noise disturbances is definitely getting more attention in the city now. However, this specific method of distinguishing between sound categories is still lagging behind in both development and interest from government authorities.

Michiel concluded his presentation by discussing his dilemmas with the audience. One of his dilemmas, as expected, was about placing microphones in public spaces; how desirable is that, really? It's important to talk about ethics and privacy when measuring in public spaces, especially with a sound sensor that isn’t visible. His second point focused on the experience of city sounds. How you perceive sounds depends on personal experiences and preferences. Some people enjoy urban sounds, like the noise of a tram or ringing bike bells. People may have associations with certain sounds that determine whether they find them annoying, don't even notice them, or actually enjoy them. This is a factor that a sound sensor and the data it collects have difficulty accounting for.
 
Panel Discussion
After the presentations, we brought the speakers together for a panel discussion. Led by Chris de Veer, programme manager Mobility at Amsterdam InChange, there was an engaging conversation with the audience. To wrap things up, I’d like to highlight three key statements made by the speakers in response to some critical questions from the audience:

1. "We often try to objectify the world with data, but there is no objective truth. However, diving deep into data can give you a better and more diverse understanding of an issue or region." – Hans
2. "Data is always messy. If the data we input is messy, the outcome will also be messy. Garbage in, garbage out." – Michiel
3. “The Route Planner method and platform could be of great use in gaining a better overview of building accessibility throughout the city.” - Visruth

Thanks to the speakers for their stories and to the audience for the lively discussions afterwards. Want to join us for our next Data Dilemmas event? The next edition of this series of open events will be announced soon. We’re also always open to new themes and topics for this series; we’re curious to hear about the data dilemmas you encounter in your work!