The Mobility Portal offers visitors of venues the best travel advice at that moment (real time), which they can immediately book online.
Smart Stories
Check the article about the Mobility Portal featured in our online magazine 'Smart Stories':
The Mobility Portal offers visitors of venues the best travel advice at that moment (real time), which they can immediately book online.
Check the article about the Mobility Portal featured in our online magazine 'Smart Stories':
Most of the visitors (and employees) of venues want advice in advance about their trip to this venue. The Mobility Portal offers visitors the best travel advice at that moment (real time), which they can immediately book online. For example available parking space, a train or bus ticket, a hotel room or a taxi. Visitors are also better informed and prepared for their journey, which can help to prevent traffic jams.
A better experience for travelers to venues, without traffic jams or problems how to get there. Mobility Portal give advice about the best route to travel, along traffic jams and to the best reachable parking locations. Cities will benefit from Mobility Portal, because they have a tool to advice and guide travelers online and in advance of their journey. The Mobility Portal is for events at the ArenA area already up and running. We would also like other areas and venues to benefit from it.
The project is initiated by BeSite and the Amsterdam ArenA, in cooperation with the city of Amsterdam. Also several service providers and other venues at the ArenA area are also connected.
We want to connect more venues, more service providers and more (open) data connectors with relevant mobility data for travelers.
Most guidance programs give travelers advice during their trip, or when travelers arrive at the venue. We discovered that travelers are willing to follow advice in advance, but only if the advice is real time and extended. This is a big opportunity for the future. Now we can manage visitors in advance and online, instead of only at the place of arrival.
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On the 5th of June, during the 28th Knowledge and Demo Day, we explored the topic of Inclusive Design in the context of mobility projects together with a diverse group of network partners. Iris Ruysch introduced the theme on behalf of the Amsterdam Transport Authority (Vervoerregio), while David Koop and Lotte de Wolde from our knowledge partner Flatland facilitated the session format, moderation and visual notes.
The Amsterdam Transport Authority is responsible for public transport across fourteen municipalities in the region and is working towards a mobility system that enables people to travel quickly, safely and comfortably by public transport, bicycle or car. In addition to organising and funding public transport and investing in infrastructure, the Authority actively contributes to broader societal goals such as sustainability, health and inclusivity.
Inclusive mobility is one of the key themes within the wider mobility policy. The central principle is that everyone – regardless of age, income, disability, gender or background – should be able to travel well and comfortably throughout the region. This calls for a mobility system that is accessible, affordable, appropriate, socially safe and welcoming.
The aim of the session on 5 June was to work with the network towards an initial action plan for applying inclusive design principles in mobility projects. Iris is keen to ensure that the ambitions around inclusivity are not only stated in policy and vision documents but are truly embedded in the organisation – from policymakers to implementation teams.
After an introduction by Iris on the context and ambitions within the Transport Authority, we got to work. In small groups, participants explored the profile of the implementing civil servant (using a persona canvas) and considered desirable changes in approach; in terms of attitude, skills and collaboration.
We then used the Inclusive Design Wheel to examine how existing programme components of the Authority could be made more inclusive. In pairs, we tackled themes such as accessible travel information, social safety at stations (specifically for women), and improving bicycle parking facilities.
The Inclusive Design Wheel is an iterative process model that supports the structural integration of inclusivity into design and policy projects. The model emphasises collaboration, repetition, and continuous learning. It consists of four phases:
While the persona profiles were being developed, I observed the group discussions and noted several important insights to take forward in the development of the action plan:
Iris collected valuable input to kick-start the development of the action plan, and participants gained a better understanding of the Amsterdam Transport Authority, the principles of Inclusive Design, and what it takes to move from policy to implementation. This summer, a trainee will start at the Transport Authority to further develop this topic and the action plan. The session, this report, and Flatland’s visual notes provide a strong foundation to build on. We’ll be meeting with Iris and David to explore how we can support this follow-up.
Would you like to learn more about any of the topics or developments mentioned in this report? Feel free to email pelle@amsterdaminchange.com.
Amsterdam Data Design Den is the city's newest community meetup celebrating the intersection of data, design, and storytelling. In an era where information surrounds us, we believe in the power of creative visualization to transform complex data into compelling narratives that inspire and inform.
Every couple of months, we bring together professional designers, creative studios, and emerging talents in an informal setting to share groundbreaking projects and foster meaningful connections. Our speakers range from established design studios showcasing large-scale data visualization projects to independent designers experimenting with novel approaches to information design.
What makes our meetup unique is its commitment to accessibility and community. There's no entry fee, no membership requirements—just a gathering of curious minds passionate about using design to make sense of our data-driven world. Whether you're a seasoned information designer, a student exploring data visualization, or simply intrigued by the creative possibilities of data storytelling, you'll find your place here.
Join us for an evening of inspiration, networking, and casual conversations over drinks. Each session features thought-provoking presentations followed by open discussions, creating an environment where ideas flow freely and collaborations naturally emerge.
Amsterdam Data Design Den meets in the heart of Amsterdam, bringing together the city's vibrant creative community to explore the future of data visualization and information design.
Wow! Half of the tickets for our Cenex Nederland Lenteborrel have already been ordered – and the event isn’t even happening until 8th of May 2025. 🎉
That means: lots of excitement, high expectations, and... an opportunity you don’t want to miss.
The event will be focusing on Transport & Mobility, Circular Mobility, Energy & Infrastructure, where you can expect the following.
📍 What to expect:
✅ Meet exhibitors and explore the latest innovations
🎮 Join or watch two exciting serious game sessions
🎤 Be inspired by four engaging keynotes (English)
🥂 End the day with our annual spring reception where you have the opportunity to network.
Want to join us? Don’t wait too long – the remaining 50% is likely to go even faster. 🎫
Please make sure to get your (free) ticket via Eventbrite
Hi there!
We are a group of students from Lund University (Sweden), studying our Master in Information Systems. In one of our courses, we are doing a research about sustainable/smart cities in Europe and after reading about Amsterdam, the choice of city became easy!
By looking at this project, we see that you would fit very well in an interview about the smart city initiatives in Amsterdam from an entreprenoural point of view. We would be very grateful if you took your time to help us out answering our questions, which will take around 45 min - 1 hour.
If you would like a copy of our report when it is finished, we’ll gladly share it with you!
Please contact me as soon as possible and I will explain more: fredriksson.otto@gmail.com
Best Regards,
Cheng Ruijing
Fredrik Waldau
Otto Fredriksson
Rexhep Haliti