Mobility Portal

On the 5th of June, during the 28th Knowledge and Demo Day, we explored the topic of Inclusive Design in the context of mobility projects together with a diverse group of network partners. Iris Ruysch introduced the theme on behalf of the Amsterdam Transport Authority (Vervoerregio), while David Koop and Lotte de Wolde from our knowledge partner Flatland facilitated the session format, moderation and visual notes.

The ambition of the Amsterdam Transport Authority

The Amsterdam Transport Authority is responsible for public transport across fourteen municipalities in the region and is working towards a mobility system that enables people to travel quickly, safely and comfortably by public transport, bicycle or car. In addition to organising and funding public transport and investing in infrastructure, the Authority actively contributes to broader societal goals such as sustainability, health and inclusivity.

Inclusive mobility is one of the key themes within the wider mobility policy. The central principle is that everyone – regardless of age, income, disability, gender or background – should be able to travel well and comfortably throughout the region. This calls for a mobility system that is accessible, affordable, appropriate, socially safe and welcoming.

The aim of the session on 5 June was to work with the network towards an initial action plan for applying inclusive design principles in mobility projects. Iris is keen to ensure that the ambitions around inclusivity are not only stated in policy and vision documents but are truly embedded in the organisation – from policymakers to implementation teams.

Session set-up

After an introduction by Iris on the context and ambitions within the Transport Authority, we got to work. In small groups, participants explored the profile of the implementing civil servant (using a persona canvas) and considered desirable changes in approach; in terms of attitude, skills and collaboration.

We then used the Inclusive Design Wheel to examine how existing programme components of the Authority could be made more inclusive. In pairs, we tackled themes such as accessible travel information, social safety at stations (specifically for women), and improving bicycle parking facilities.

The Inclusive Design Wheel is an iterative process model that supports the structural integration of inclusivity into design and policy projects. The model emphasises collaboration, repetition, and continuous learning. It consists of four phases:

1. Explore: Gather insights about users, their needs, and potential exclusion.
2. Create: Develop ideas, concepts, and prototypes that address inclusive needs.
3. Evaluate: Test whether the designs are inclusive, collect feedback, and make improvements where necessary.
4. Manage: Ensure shared understanding, set goals, engage stakeholders, and embed the process.

Outcomes and insights

While the persona profiles were being developed, I observed the group discussions and noted several important insights to take forward in the development of the action plan:

• Awareness and concrete translation: Implementation teams often already have an intrinsic motivation to contribute to inclusivity goals set in policy. However, they may not always realise how their day-to-day work can support those goals. It’s important to continuously ask the question ‘How, exactly?’. Tools like checklists, templates and practical examples can support this translation from policy to practice.
• Flexible guidelines and not ‘extra work’: Given the differences in scale, pace and content of projects, guidelines need to be flexible. There must also be sufficient room in terms of time and budget. Most importantly, these guidelines and action plans should feel supportive, not like extra rules or bureaucracy. Too many rigid frameworks can backfire.
• Interaction between policy and implementation: There is a need for more two-way communication. Implementation teams want to be involved early in policy development, especially when they will be the ones carrying it out. They also want opportunities to reflect with policymakers on whether policy is being implemented as intended. This allows for timely feedback and course-correction based on real-world experience.
• An Inclusive Design mindset: Beyond sharpened policy documents and a stronger focus on the end user, Inclusive Design also requires a mindset – one that is inquisitive and reflective. Embedding this within the organisational culture will require more than just an action plan.

What’s next

Iris collected valuable input to kick-start the development of the action plan, and participants gained a better understanding of the Amsterdam Transport Authority, the principles of Inclusive Design, and what it takes to move from policy to implementation. This summer, a trainee will start at the Transport Authority to further develop this topic and the action plan. The session, this report, and Flatland’s visual notes provide a strong foundation to build on. We’ll be meeting with Iris and David to explore how we can support this follow-up.

Would you like to learn more about any of the topics or developments mentioned in this report? Feel free to email pelle@amsterdaminchange.com.

Amsterdam Data Design Den is the city's newest community meetup celebrating the intersection of data, design, and storytelling. In an era where information surrounds us, we believe in the power of creative visualization to transform complex data into compelling narratives that inspire and inform.

Every couple of months, we bring together professional designers, creative studios, and emerging talents in an informal setting to share groundbreaking projects and foster meaningful connections. Our speakers range from established design studios showcasing large-scale data visualization projects to independent designers experimenting with novel approaches to information design.

What makes our meetup unique is its commitment to accessibility and community. There's no entry fee, no membership requirements—just a gathering of curious minds passionate about using design to make sense of our data-driven world. Whether you're a seasoned information designer, a student exploring data visualization, or simply intrigued by the creative possibilities of data storytelling, you'll find your place here.

Join us for an evening of inspiration, networking, and casual conversations over drinks. Each session features thought-provoking presentations followed by open discussions, creating an environment where ideas flow freely and collaborations naturally emerge.

Amsterdam Data Design Den meets in the heart of Amsterdam, bringing together the city's vibrant creative community to explore the future of data visualization and information design.

Wow! Half of the tickets for our Cenex Nederland Lenteborrel have already been ordered – and the event isn’t even happening until 8th of May 2025. 🎉

That means: lots of excitement, high expectations, and... an opportunity you don’t want to miss.

The event will be focusing on Transport & Mobility, Circular Mobility, Energy & Infrastructure, where you can expect the following.

📍 What to expect:
✅ Meet exhibitors and explore the latest innovations
🎮 Join or watch two exciting serious game sessions
🎤 Be inspired by four engaging keynotes (English)
🥂 End the day with our annual spring reception where you have the opportunity to network.

Want to join us? Don’t wait too long – the remaining 50% is likely to go even faster. 🎫

Please make sure to get your (free) ticket via Eventbrite