Roel van de Weijer

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Roel van de Weijer, Cashew Officer , posted

Vote for Johnny Cashew @Kraak de Crisis

Did you know that your cashew nuts travel 12.500 km more than is required before it hits the shelves in your supermarket? Johnny Cashew sources cashew nuts directly from Africa (Tanzania, to be precise). Our nuts ensure a good price for the farmers, reduced food miles for transport and from the profit we make we plant cashew trees in Tanzania.
Out nuts taste good, look good and do good!
We look for your support to vote for us at Kraak de Crisis, an initiative that supports new ideas to fight the crisis.
https://www.kraakdecrisis.nl/deelnemers/157
With your vote we can get free advice from PWC and, above all, 25.000 euros to kick off!
Lots of love from Johnny Cashew x

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Roel van de Weijer, Cashew Officer , posted

Johnny Cashew

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Be a superhero! Our cashew travel 12.500 km less than the cashew you will find in your local supermarket and they are better for the farmer, the environment and you.

Did you know that 90% of all cashew nuts travel 27.000 km before they end up at a store near you (3/4 the glove)? Did you know that Africa is the world largest producer, but that 90% of the nuts are being processed in Vietnam & India under harsh conditions, only to be shipped all the way back to the Netherlands?

Neither did we...

But as soon as we realized this, we started this project: Johnny Cashew. We decided to ship cashew straight from Tanzania, while making sure the farmer and the local processor got a fair price. Also, we found a home for the broken cashew nuts that are normally cast aside: we started workshops in Amsterdam to turn them into bars, pasta and maybe also a dressing on your next ice cream :).
Part of our profits will go to planting new cashew trees in Tanzania: good for the farmer, the environment and your karma.

In other words: our nuts taste good, look good and do good!

More info at www.JohnnyCashew.com

Roel van de Weijer's picture #CircularCity