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Have you obtained a master's degree in social and/or organization sciences, and would you like to study innovation and change? Then consider joining our interdisciplinary team with a PhD research on accelerating sustainability transitions!

This PhD position is part of an interdisciplinary team of three PhD researchers, one postdoc, and two senior researchers in the project ‘EXTRA’: <em>From EXperiment to sustainable change: TRAnsformative methodologies for innovation and learning</em>. EXTRA is a collaboration between multiple universities and public and private partners to research and advance physical and experimental environments as enabling methodologies for learning and innovation, also known as living labs.

Living labs are applied by various change-makers, including governmental actors, industry partners, NGOs, researchers, and citizens, to co-create innovations. However, while much experimentation and innovation occur, achieving long-term systemic change remains difficult. Therefore, the main purpose of EXTRA is to amplify the transformative power of living labs with novel insights, instruments, and human capacities, thus enabling change-makers to make sustainable changes and societal impacts. 

In the consortium this PhD research will focus on the organization of innovation to accelerate sustainability transition. More specifically, by gathering knowledge and analyses across different fields and cases, this research will identify and validate (inter)organizational approaches, interventions, and business models to overcome barriers and enable the public-private collaboration needed for embedding, translating, and scaling innovations.

For more information about the project, please visit: https://www.nwo.nl/nieuws/financiering-voor-onderzoeksproject-over-fysieke-experimentele-omgevingen ; https://www.tudelft.nl/2024/bk/nwo-financiering-voor-innovatief-onderzoek-naar-fysieke-experimentele-omgevingen. 

𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝗮 𝗯𝗶𝗲𝗱𝘁 𝗸𝗮𝗻𝘀𝗲𝗻. 𝗠𝗮𝗮𝗿 𝗮𝗹𝗹𝗲𝗲𝗻 𝗮𝗹𝘀 𝗷𝗲 𝘄𝗲𝗲𝘁 𝘄𝗮𝗮𝗿 𝗷𝗲 𝗺𝗼𝗲𝘁 𝗯𝗲𝗴𝗶𝗻𝗻𝗲𝗻.

Welke taken kun je automatiseren zonder je hele proces om te gooien?
Hoe weet je of cobots geschikt zijn voor jouw productieomgeving?
En wat kost het – in tijd, geld én kennis – om echt aan de slag te gaan?

Op woensdag 23 april organiseren we een Innovation Dinner over robotica, samen met BouwLab R&Do – speciaal voor professionals in de maak- en bouwsector die serieus werk willen maken van slimme productie.

Franc Mouwen (European Innovation Council) deelt zijn inzichten over technologische doorbraken en de stappen die bedrijven écht verder helpen – van technische kennis opbouwen tot financiering en samenwerking.

Na het dinner kun je kiezen voor een tweedelige workshopreeks waarin we samen de praktijk induiken: wat werkt, waar begin je en hoe zorg je dat het blijft werken?

📅 Workshops: 7 & 14 mei | 13.00-17.00 uur
🆓 Deelname is kosteloos

𝗩𝗿𝗮𝗴𝗲𝗻? Mail Sem via sem@3dmz.nl.

Amsterdam faces a major logistics challenge: from January 2025 onwards, polluting delivery vans will no longer be allowed in the city centre. How can entrepreneurs and suppliers in the food sector prepare for this and turn the transition into a success? Four fourth-year students from the Amsterdam University of Applied Sciences (HvA) are working together in an interdisciplinary graduation circle to find solutions. They are addressing both the technical aspects of this issue and the communication side. Drawing on their different fields of study, they analyse the problem and develop a joint recommendation for the Amsterdam Transport Region (Vervoerregio Amsterdam). As part of their research, they used this working session as a focus group with stakeholders from the Amsterdam InChange network.   

Opening of the session

Stan van der Meer (Logistics Management), Chanel Pinas (Digital Marketing), Jay van den Boog (Digital Marketing), and Vanessa Man (Logistics Engineering) opened the session with a few questions to get a sense of the participants in the room. The attendees rated their own level of expertise on the topic and wrote down a word they associated with the issue. 

The room was filled with expertise: policymakers from the Municipality of Amsterdam directly involved in the issue, as well as researchers and advisors from Arcadis and Cenex who are actively working on zero-emission logistics. Representatives from the Port of Amsterdam and EIT Urban Mobility (a European network) were also present, each bringing their own perspective on the challenge.   

Statements and discussion

The students facilitated the discussion by presenting a number of statements, and moderating the group discussions that followed. Below are a few observations. 
 
Statements 1 and 2 (summarized): Amsterdam entrepreneurs are aware of the new zero-emission policy, and it is clearly presented to them.  
There was broad consensus within the group regarding the city’s policy. Communication from the Municipality of Amsterdam has been extensive over the past ten years — first targeting larger logistics partners in the city, and more recently also via letters to local entrepreneurs. In addition, physical signs throughout the city communicate the new regulations. However, what can cause confusion among entrepreneurs are the mixed signals coming from national politics and policies. This can create the impression that there is a lack of determination or vision behind the transition, making entrepreneurs hesitant to invest in new electric vehicles. 
 
Statement 3: There is sufficient support for entrepreneurs to switch to zero-emission transport. 
The group also agreed that the municipality is doing a good job offering financial support where needed. Advisors, for example, are available to guide entrepreneurs through the rules and support options. However, it was noted that the target audience still does not always have a clear overview of all the possibilities. While the municipality communicates well and “presents” the available opportunities, confusion and uncertainty remain among entrepreneurs on the streets. This represents an important communication challenge that the students will further explore. 

Also, regarding this statement and the ones before, it was noted that the (micro)entrepreneurs and stakeholders we were talking about weren't present in the room. It would have been good to have more of the target group in the room, but for this session specifically the policymakers and specialists from our network were the ones the students focussed on. In the following months of their research, their focus will be on the specialists and (micro)entrepreneurs in the food sector.
 
Statement 4: Logistics hubs play an important role in reducing transport movements in the city. 
This part of the discussion became more technical. The group agreed that a new logistics system with greater use of hubs throughout the city is, in theory, a logical and effective step in this transition. In practice, however, it is not as simple as it sounds. For example, consider the Port of Amsterdam — an existing large hub at the edge of the city for water-based transport. While goods can be transferred there to smaller vehicles for distribution within the city, docking on the busy canals poses a significant challenge. Additionally, water transport was the first sector required to become fully electric, and this system is currently somewhat reduced in scale 

Road transport is also complex. Hubs are locations where goods from different suppliers can be combined and delivered with fewer transport movements. But who holds responsibility for these goods if something goes wrong? And how can this be managed without adding too much delivery time?   

One of the participants summarized it well: we are shifting from logistics as a chain, where each party is responsible for a small part, to an ecosystem where all actors and the physical infrastructure depend on one another, share collective responsibility, and need to exchange information and services to keep the system running.    

In-depth interviews

The second part of the session consisted of two breakout groups in which the students could ask targeted questions for the research they are conducting. Jay and Chanel spoke with several participants about the research side of the project, delving deeper into successful research methods that involve entrepreneurs. Stan and Vanessa spoke with another group of participants about potential solutions for this issue, gathering knowledge about existing innovations and solutions or what might still be needed for this logistical transition.   

Follow-up

Through this focus group, the students in this interdisciplinary graduation circle have engaged in dialogue with experts on this topic from various organizations. They also made many new contacts and actively shared their project with the network. During our upcoming Knowledge and Demo Day on June 5, they will once again be part of the program and present their results and potential conclusions. 
 
Would you like to know more about the graduation circle, the research topic, or do you have tips or questions for the students? Feel free to reach out via pelle@amsterdaminchange.com