Fashion for Good Experience

Join this masterclass with fashion designer Karim Adduchi and discover how one drawing connected hundreds of people worldwide.

Tickets: fashionforgood.com/karim-adduchi

About this event

Hybrid event: join virtually or in person at the Fashion for Good Museum!

The natural world has always been a source of inspiration for the fashion world, with designers continuously looking to nature for colours, textures, forms and materials.

In our upcoming masterclass, fashion designer, illustrator and co-founder of the World Makers Foundation, Karim Adduchi, will talk about bridging the gap between art and fashion, connecting different cultures and the key components in his work: heritage, craftsmanship and nature.

We’ll be covering a day in the life of Karim, and addressing questions such as:

• In what way does his work take care of people and the planet?
• How to balance sustainability and commerciality?
• What you, as a consumer, can do to have a positive impact?

If you have any questions for Karim, please make sure to submit them in advance or ask them live during the Q&A!

AGENDA:

16.45 Doors open for in-person attendees
17.00 Doors close for in-person attendees
17.00: start event & welcome
17.05: deep dive by Karim Adduchi
17.40: Q&A
18.00: end of event

Hybrid event: join virtually or in person!

The Creative Directors of BOTTER and Nina Ricci, will take you into a deep dive on the relationship between nature and designing fashion.

Since forever, collections are based on the galaxy, designs based on fungus, floral application or leopard print accessoires - nature is a massive source of inspiration for the fashion industry.

Lisi Herrebrugh and Rushemy Botter take this a level up. Their BOTTER manifesto says:

“(...) We care about fashion, as the golden daughter of all arts. We care about nature, as the golden mother of all arts. Without nature, no arts, nothing. Without the sea, no human, no us. (...)”

The BOTTER Coral Nursery, an organization that actively works on reviving the coral reef, and using innovative materials, such as the ocean waste plastic materials, for their collections is part of their mission to make a change in the industry.

Nature is not only their inspiration to create fashion, but also their drive.

Join the masterclass to learn more about their thought processes for creating fashion for BOTTER and Nina Ricci, struggles they’ve come across and their ultimate dreams.

Some questions that will be answered:

What does a day in the life of Lisi and Rushemy look like?

When and how did nature start influencing their work?

What is their biggest source of inspiration?

Are there assessments to be made between nature and commerciality?

What can you, as a consumer, do to make a positive impact?

If you have any questions for Lisi and Rushemy, please make sure to submit them or ask them during the Q&A!

AGENDA:

16.00: start event & welcome by FFG

16.05: deep dive by Lisi Herrebrugh & Rushemy Botter

16.40: Q&A

17.00: end of event

From Wednesday July 28th, the Fashion for Good museum features a new audio tour narrated by Dutch rapper Dio. In the tour, visitors can listen to Dio explain the rise of fast fashion, why sustainable fashion is so important for people and planet, and what kinds of natural materials can be used to create the fashion of the future. The tour is in Dutch and is free to all visitors to the sustainable fashion museum on the Rokin in Amsterdam.

The Fashion for Good Museum audio tour is made possible with the support of the Kickstart Cultuurfonds.

In this year's first edition of 'Meet the Innovators', we bring together innovative technologies disrupting the traditional dyeing-landscape

About this event

For the ‘Dyes of the Future’ event we welcome three innovators from our current programmes with innovations at the forefront of dyeing solutions, alternative dyes and pigments. We’re excited to kick-off with field expert Adriana Galijasevic to discuss the challenges of the industry and the opportunities for new technologies and collaborations in the sustainable dyeing space. Sign up to find out more and learn how they’re helping to shape a new world for fashion.

Agenda:

15:00-15:05 CEST / 18:30-18:35 IST:

• Introduction

15:05-15:25 CEST/ 18:35-18:55 IST:

• Keynote speaker Adriana Galijasevic

15:25-15:40 CEST / 18:55-19:10 IST:

• Innovator Pitches: Graviky Labs, t-hues, Stony Creek Colors

15:40-16:00 (19:10-19:30 IST):

• Q&A (open to audience)

Speakers:

Adriana Galijasevic

Adriana Galijasevic is a designer, action researcher, innovator, educator and an advocate for circular economy in fashion-industry based on the Cradle-to-Cradle design principles. Before starting as an independent consultant, she spent a last decade working for G-Star ‘RAW’ as Denim, Sustainability & Circularity Expert.

Graviky Labs (India)

Graviky is a material innovation startup that turns end-of-life carbon emissions into industrial grade materials. Emissions are recycled into products such as screen-print and inkjet inks, dye stuff and transfer inks that could be used in apparel and packaging applications.

t-hues (Sri Lanka)

t-hues began with a collaboration between Dynawash (an industrial apparel dyer) and SLINTEC (a nanotechnology research institute) that saw the creation of a natural dye produced from tea waste from Unilever. t-hues can offer a sustainable dye with a wide range of colours and a reduction in the carbon footprint.

Stony Creek Colors (United States)

Stony Creek Colors creates a plant-based indigo that can replace petrochemical based synthetic indigo dyes. They optimise indigo production in a (non-GMO) closed loop process which has the potential to be carbon negative. In addition, they are working with small-scale farmers and helping them to switch from tobacco to indigo which can provide them with a more stable income stream and keep prime farmland in agricultural production.

About Fashion for Good:

Fashion for Good was founded to address the problems faced in the fashion industry. In order to change things, we need to innovate. But to date, key innovations are not being scaled; we bridge this gap by bringing the most promising innovators together with industry heavyweights to tackle the industry’s most deeply rooted environmental and social challenges.

We are both an innovation platform and a convenor for change - we house the world's first interactive tech museum for sustainable fashion in Amsterdam and run regular events and workshops to help you on your good fashion journey.

Fruit skin fabric, mushroom ‘leather’, spider-silk, dye made by bacteria and algae; GROW, the new exhibition from the Fashion for Good Museum in Amsterdam explores the biomaterials and cutting-edge innovations that are shaping the sustainable future of fashion. What exactly are biomaterials? How sustainable are they and what makes them different from traditional fibres like cotton and hemp? And does bio always mean better and sustainable? Navigating the many different kinds of sustainable materials can be challenging. For their year-long exhibition, curated and developed in-house for the first time, the Fashion for Good Museum dives into all things biomaterials.

WHAT ARE BIOMATERIALS?
Biomaterial is a very generic word used to describe materials that are biological, and originate from living organisms. When you think of biomaterials, probably the first things that come to mind are cotton, hemp and linen. Because the word is not specific, it can easily be confusing. The world of biomaterials is way bigger and ever evolving. Think as big as silk, fruitskins (waste), mycelium (mushroom roots) or even algae, spider and caterpillar silk, cellulosics (coming from plants) and bioplastics, all of which are part of the biomaterials world.

LOVE FASHION FROM THE GROUND UP
Fashion has always celebrated the ingenuity of nature, from its organic shapes and patterns, materials and fibres, to the wide array of colours and textures. With the rise of fast fashion, the natural world is plundered for its resources, putting the relationship between fashion and nature under strain.

The GROW expo shows how trailblazing innovations can instead take inspiration from nature and how scientists are using this cycle of creation and recreation to make the sustainable materials of the future.

Showcasing conventional biomaterials such as organic cotton and biodegradable materials such as flax or hemp, the expo also presents more innovative brands and products from pioneers such as Pangaia (available for the first time in a retail store in the Netherlands), FREITAG F-ABRIC, the Nude Label, Phool, Bananatex and Bioglitz - with a special glitter station, featuring in the museum’s GOOD SHOP.

GROW 1.0 opens its door to the public from April 6th.
Virtual tours of the exhibition can be booked on the website.
Physical visits to the museum can be reserved when possible.

In our upcoming edition of 'Meet the Innovators', we bring together innovative players ushering in a brave new world in fashion.

About this Event

The pandemic has changed the fashion landscape, limiting manual processes and physical meetups — but it has also created new opportunities in other areas.

In this Meet the Innovators online event, we speak with several leaders in the space of fashion innovation, working to digitise the industry, provide anti-viral coatings and improve worker transparency in the value chain, all of which are necessary solutions in this time.

Sign up to find out more and learn how they’re helping to shape a brave new world for fashion during and after COVID.

We will cover:

• We kick off with a conversation with Lee Spiteri, Innovation & Performance Designer at the sustainable footwear brand Vivobarefoot, to hear his views on the future of fashion, larger trends of innovation within this space and how new uncertainties are shaping innovation priorities for manufacturers in the region.
• We’re joined by innovators to tell us about their solutions within the new context of fashion:
• Kristoffer Ekman, CEO at Nordshield, speaks about how they’re revolutionising antimicrobial and antiviral coatings, offering natural alternatives that outperform the hazardous substances currently in use. The Nordshield technology is free from heavy metals, safe for the environment and eliminates bacteria, viruses and fungi and is used for example for sportswear and healthcare uniforms.
• Lea Esterhuizen, founder of &Wider, discusses their cloud platform which enables brands, manufacturers and suppliers to hear directly from the workers themselves about their everyday lives and working conditions, using mobile phones to track and encourage improvement in labour practices along the supply chain.
• Yazan Malkosh, founder of & CEO at Swatchbook, dives into how they’re building a digital library that enables brands and suppliers to explore, visualise and share materials used in the creation of garments, allowing teams to collaborate and create collections from anywhere in the world. In this way, less material goes to waste and the polluting transportation of sample material is being reduced.

Q&A - We close the session with a moderated Q&A with the audience, where you’ll have the chance to ask the speakers to find your answers.

AGENDA

18:00 (IST) / 13:30 (CET) / 20:30 (HKT):

• Welcome

18:05 (IST) / 13:35 (CET) / 20:35 (HKT):

• Fireside Chat with Lee Spiteri, Innovation & Performance Designer at Vivobarefoot

18:25 (IST) / 13:55 (CET) / 20:55 (HKT):

• Innovator Pitch - Nordshield, &Wider, Swatchbook

18:40 (IST) / 14:10 (CET) / 21:10 (HKT):

• Q&A

19:00 (IST) / 14:30 (CET) / 21:30 (HKT):

• End of event

Please note: you will receive the recordings of the session afterwards. If you cannot join the event live, you can rewatch it at a later point in time.

About Fashion for Good

Fashion for Good was founded to address the problems faced in the fashion industry. In order to change things, we need to innovate. But to date, key innovations are not being scaled; we bridge this gap by bringing the most promising innovators together with industry heavyweights to tackle the industry’s most deeply rooted environmental and social challenges.

We are both an innovation platform and a convenor for change - we house the world's first interactive tech museum for sustainable fashion in Amsterdam and run regular events and workshops to help you on your good fashion journey.

Do designers have the power to change the fashion industry? We'll be showcasing how fashion designers can be key decision makers and can truly drive positive impact by thinking (and doing) differently.

As a part of our current museum theme A CUT ABOVE, join us for the launch of our 2020 Redress Design Award exhibition at the Fashion for Good museum! The Redress Design Award is the world's largest sustainable fashion competition - with the next generation of designers applying from all over the world each year. We'll be speaking to the founder of Redress, Christina Dean on the drivers behind this competition and the opportunity for designers to provide replicable solutions to apply to fashion's waste across the world. We'll also meet Dutch Redress Design Award 2020 cycle finalist, Gönül Yigit to learn about her collection development, and the innovative Dutch fashion designer slash upcycling virtuoso Duran Lantink to hear his insights on designing fashion differently.

We're honoured to have this event moderated by former Redress Design Award judge and fashion pro Susie Lau.

In this action packed Meet the Innovators, we introduce two exciting technologies from our South Asia programme, we are also bringing in an expert in the field of Biosynthetics to demystify the innovation area as well and talk through the potential impact on the Fashion Industry.
We’re excited to have Sophie Mather from Microfibre Consortium as part of this event!

Agenda
13:30 - 13:35 (CET): Introduction
13:35 - 13:55 (CET): FireSide Chat with Sophie Mather
13:55-14:15 (CET): Innovator Introductions: Phabio & Biomize
14:15-14:30 (CET): Q&A with Expert and Innovators