Entrepreneurs test innovations during SAIL and Marathon
Public events like SAIL and the Marathon draw millions of visitors to Amsterdam. These events often take place in central locations where large crowds gather. As a result, various logistical arrangements need to be made, such as providing food and drinks, public toilets, and temporary modifications to streets. These situations pose sustainability and accessibility challenges for the city. However, they also make these events ideal testing grounds for innovations.
Testing with the city and event organizers
The In Residence program offers entrepreneurs the opportunity to test their innovations during public events. They work closely with event organizers, the City of Amsterdam, and an experienced mentor. Additionally, funding is available to support the pilot. If the innovation proves to benefit the city, the municipality may purchase it after the program.
Applications are open from October 1 to November 17. Selected entrepreneurs will prepare their pilot in early 2025, and most pilots will take place during the summer events, especially during SAIL 2025.
Apply via the website: https://innovatiepartners.nl/project/in-residence-open-evenementen-2025
Amsterdam 750th anniversary year
This is the second round of the In Residence Events program. During the 2024 event season, nine entrepreneurs tested their innovations, including at Pride Week, the Marathon, and the Dam tot Dam Run. If successful, innovations from both rounds of the program may be implemented during the events of Amsterdam’s 750th anniversary celebrations.
Interested or any questions? You can get in touch with Mark Stoevelaar (mark.stoevelaar@amsterdam.nl)
Photo: Edwin van Eis
