It is the people who make a city smart

In de hoop dat technologie ons uit de klimaatcrisis redt, worden er miljoenen geïnvesteerd in technologieën op het gebied van kunstmatige intelligentie. Tegelijkertijd genereert de hele IT-industrie nu al 900 Megaton aan CO2 per jaar. Dat is zeven keer zoveel als de uitstoot van heel Nederland in 2023. Technologische innovatie en een gezond ecosysteem lijken niet samen te gaan. Kunnen technologie en natuur samenwerken bij het redden van onze planeet?
Kunstenaar Sunjoo Lee experimenteert in haar project ‘Electric Garden’ met een elektriciteitsproducerende tuin. Zolang het ecosysteem in haar tuin bloeit, kan elektriciteit worden opgewekt. Tijdens deze Waag Open in juli maken we een eigen Electric Garden in de Waag. In een boeiende workshop neemt Sunjoo je mee in de wereld van regeneratieve technologie en leer je hoe de natuur als duurzame energiebron kan fungeren. 

Programma

Over Electric Garden

Electric Garden verkent op creatieve wijze de mogelijke samenwerking tussen natuurlijke ecosystemen en digitale systemen. De tuin produceert elektriciteit via het metabolisme van anaerobe bacteriën die in natte grond leven, met behulp van een technologie die Microbial Fuel Cells wordt genoemd. Elke container werkt als een batterij en is uitgerust met elektroden die de elektronen oogsten die door de bacteriën worden uitgezonden. De planten en insecten in de tuin voeden de bacteriën. Zolang het ecosysteem bloeit, kan elektriciteit worden opgewekt.

Over Sunjoo Lee

Sunjoo Lee is een interdisciplinair kunstenaar. Haar werk bevindt zich op het snijvlak van kunst, technologie en ecologie. Ze is gevestigd in Nederland en Zuid-Korea en is gefascineerd door het gebruik van elektronica en digitale hulpmiddelen die het menselijk belang overstijgen. In haar werk verkent ze onderwerpen als meer dan menselijke filosofie, emergentie, biomimicry, toekomstige vormen van symbiose en permacomputing.

Waag Open

Elke eerste donderdagavond van de maand opent Waag haar deuren! Kom langs om te discussiëren en te doen. Want we gaan niet alleen in discussie over maatschappelijke thema's en de toekomst – je leert daarnaast ook altijd iets praktisch. Iets dat je altijd al hebt willen uitproberen, zoals de 3D-printer in het FabLab, of juist iets dat je nooit had verwacht, zoals uitpluizen hoe DNA in elkaar zit in ons biotech-lab. Waag Open vindt plaats in de maakplaatsen op de eerste en tweede verdieping van het historische Waaggebouw op de Nieuwmarkt. 

Toegankelijkheid

Mocht je krap bij kas zitten en wel graag aan dit evenement willen deelnemen, neem dan contact op met sanna [@] waag [punt] org. 

At the 28th Knowledge and Demo Day on July 5, the ‘Digital’ workshop focused on the Transformation Canvas: a powerful tool for translating complex societal challenges into actionable strategies for change. Ocean Conijn from the Digital Society School guided participants through the framework, using the question of how data can support healthier eating habits among students as a real-world case study.

What is the Transformation Canvas?

The Transformation Canvas helps teams and organisations break down societal or systemic issues into five essential components:

1. Situation – What is the current context?
2. Transformation – What does the desired change look like?
3. Outcome – What are the best- and worst-case scenarios?
4. Change – What shift do we want to see (from – to)?
5. Research Question – What is the central question?

This structure provided a clear framework during the session, where participants worked on a self-selected case study.

From Supermarket Data to Behavioural Change

The session began with a participant's question: supermarkets hold valuable data on purchasing behaviour but don’t share it due to commercial interests. How can we shift this mindset?

As the discussion progressed, the focus shifted from “What do we want to know?” to a more fundamental question: “Why do we want to know it?” Students often eat unhealthy when they are at school. The central challenge became: how do we break this pattern using both data and behavioural insights?

What Did We See?

Current Situation:
• Supermarkets hold crucial data on eating behaviour.
• Municipalities want to use this data to shape health policies.
• But there are concerns around privacy, ownership, and commercial interests.

Desired Transformation:
• Not just access to data, but a shared sense of urgency among all stakeholders.
• Healthy eating becomes a natural part of daily life (for students and companies).
Scenarios: From Worst to Best Case

Worst case:
• No access to usable data
• Increasing resistance from businesses
• Poor representation among participants
• Data turns out to be unreliable or incomplete

Best case:
• Open and secure data sharing
• Real behavioural change among students
• Supermarkets adapt their product offerings
• Companies take the initiative in the food transition

From Idea to Action: Creative Solutions

Participants were challenged to imagine solutions they could start building tomorrow. Some ideas included:
• “Snack Rehab Clinic” – A playful but serious intervention where individuals gain awareness of their eating behaviour and voluntarily share data to break habits.
• Collaboration with supermarkets like Albert Heijn via the Bonus app – By using personal purchase data, users could be ‘nudged’ toward healthier choices, with transparency and rewards at the core.

There wasn’t enough time during the workshop to complete the entire canvas, but participants got a preview of how the tool works in practice. Are you curious about the Transformation Canvas or interested in using it in your own work? Send us a message, and we’ll connect you with Ocean from the Digital Society School.

Why do people, despite good intentions and awareness, continue to engage in unsustainable behaviour? And what does it really take to bring about lasting behavioural change — especially among affluent groups? These questions were central to an inspiring session by behavioural scientist Reint Jan Renes (Amsterdam University of Applied Sciences) at our 28th Knowledge and Demo Day.

Record-breaking heat, floods, avalanches, and prolonged droughts — alarming news stories bombard us daily. The planet is in crisis. And yet, we continue with behaviours that harm the climate and increase our ecological footprint.

Why don’t we change?

Over 75% of Dutch citizens regularly express significant concern about climate change. Yet these concerns rarely translate into real, lasting behavioural shifts. The climate is changing—so why aren’t we?

“Many people agree that ‘something’ needs to be done about climate change,” says Reint Jan Renes. “But that willingness drops sharply the moment plans become concrete.” Few are prepared to take real responsibility. This leads to a growing gap between words and actions.

Who should act? We should!

The richest 10% of the global population is responsible for roughly half of all CO₂ emissions. Meanwhile, the poorest 50% contribute just 8%. So the responsibility falls squarely on us—to address the problems we have helped create.

Yet we don’t act. We feel entitled to behaviours that heavily burden the climate: eating meat daily, regularly buying new clothes or gadgets, taking frequent flights. We know it’s harmful to the planet—and we do it anyway. Why?

Coping strategies

We’re remarkably good at justifying our actions: “What difference does one time make?” Or: “Everyone else is doing it.” “My neighbour is much worse than I am.” “I already do some good things—don’t expect me to do more.” And: “Scientists keep changing their minds. I read somewhere it’s not that bad after all.”

Sound familiar? Then you’ve likely used some of these coping strategies too.

This lack of personal ownership leads to a “steady state”—a status quo in which everyone looks to someone else to take the first step. Many believe governments should lead, since they have the authority to initiate and enforce change. But research shows that governments often take a surprisingly passive role in social transitions.

Speak up and be visible

So what does help? People are more inclined to adopt sustainable behaviour when they hear about the concrete actions others are taking. Do you eat (less) meat? Take your bike or public transport? Talk about it positively. Start conversations about climate-harmful behaviours.

Make your actions visible. This has an even greater impact when individuals and organisations regularly appear in the media. It helps correct the false belief that few people care about the climate—or that you're among a rare few making an effort.

Talking openly about climate-positive behaviour is crucial for shifting social norms. Demonstrating it in everyday life is inspiring. Both can act as powerful drivers to accelerate the transition. And that’s vital. Especially in light of another research finding: Climate-friendly behaviour makes us happier.