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On June 5th, we were welcomed at the Huis van de Toekomst (House of the Future) in Amsterdam South-east for our 28th Knowledge and Demoday! Former Amsterdam Smart City director Leonie van den Beuken hosted the event. It was a day full of enthusiasm, positive energy, and fresh insights.

In this article, we’ll give you a quick overview of the Knowledge Session, Work Sessions, and Pitches. Want to dive deeper? Read the full reports by our team members Noor, Pelle and Jill (linked below).

About our Demo Days

Demo Days are one of the key tools we use to stimulate innovation and foster connections between our partners and the broader community. The purpose is to showcase the progress of various innovation projects, ask for support, share challenges, and engage more partners to help take these projects to the next level. More information about the Demo Days can be found here.

Knowledge Session: Behavioural Change

Behavioural scientist Reint Jan Renes (Amsterdam University of Applied Sciences) delivered an inspiring session on behavioural change. Why do people, despite good intentions and awareness, continue unsustainable practices? And what does it really take to achieve lasting behavioural change, especially among more affluent groups? Read Jill’s full report here.

Work Sessions

Circular | Designing for Circularity in the Port of Amsterdam
This session addressed one of the key challenges of the circular transition: how can we make the Port of Amsterdam fully circular? The City of Amsterdam has set an ambitious goal to become fully circular by 2050. A transformation that includes the port. Achieving this will require deep collaboration and innovation. Read Noor’s full report here.

Mobility | From Policy to Practice: Inclusive Design Ambitions of the Amsterdam Transport Authority
Together with a diverse group of network partners, we explored inclusive design in mobility projects. Inclusive mobility is a key theme in regional policy, based on the idea that everyone — regardless of age, income, disability, gender, or background — should be able to travel safely and comfortably. This session aimed to co-create an initial action plan for implementing inclusive design principles in mobility. Read Pelle’s full report here.

Energy | How to Keep Our Mechanics on the Move?
This session focused on a major challenge in the energy transition: grid congestion, and specifically, how to ensure grid maintenance workers can continue operating effectively. Alliander’s Operation 2.0 team is exploring innovative ways to work smarter, faster, and more flexibly to keep up with the demands of the transition. Read Noor’s full report here.

Digital | Transformation Canvas
In the Digital work session, the spotlight was on the Transformation Canvas: a powerful tool to turn complex societal challenges into actionable strategies. Ocean Conijn from the Digital Society School guided participants through the framework, using the example of how data could support healthier eating habits among students. Read Jill’s full report here.

Pitches

We also featured a series of inspiring pitches from innovators within our network. Here's a quick look at the topics presented:

• Gocimo – Electric scooters with a smart battery-swapping system
• Amsterdam University of Applied Sciences – Design-based research into Civic Protocol Economies
• Interdisciplinary Graduation Group | Zero Emission Urban Logistics – Research outcomes
• VU Amsterdam Students – Living, Learning Networks in Motion
• Energy Lab Southeast | LIFE Project

During Demoday #28, we focused on one of the key challenges in the circular transition: how can we make the Port of Amsterdam fully circular?

The Amsterdam port is one of the largest in Europe. It functions as a major energy hub, where fossil fuels still play a central role, and as an industrial hub, where massive flows of raw materials pass through. The City of Amsterdam has set the ambitious goal of becoming fully circular by 2050. This means the port must transform as well. This is a complex and far-reaching task that requires collaboration and innovation.

In this work session, we zoomed in on circular design: how can we make products and processes circular from start to finish?

A closer look at the port

James Hallworth, Commercial Manager at Port of Amsterdam, opened the session by taking the group on a tour through the world of the port. Located in the western harbour area, the port has two main responsibilities. First, it ensures the smooth and safe handling of all maritime traffic on behalf of the City of Amsterdam. Second, it manages and develops the land and industrial areas around the harbour.

To tackle circularity, Port of Amsterdam applies industrial ecosystem thinking. In nature, waste does not exist, and the same principle should apply here. The port aims to build collaborative networks between companies, where waste flows from one company becomes raw materials for another. There is already significant activity around recycling and recovery, but more can be done in higher-value strategies on the R-ladder, such as repurposing, remanufacturing, and refurbishment. Circular by design is a key concept in this shift.

The port is transitioning from measuring success in tons to measuring added value. This shift also means thinking differently about space: circular systems require space to receive, process, and recover valuable materials from waste streams.

Getting hands-on with circular design

Creating a fully circular production process is easier said than done. That’s why we worked through two real-world cases: construction materials and e-bikes. Participants split into groups and explored what a truly circular production process might look like. We also explored the potential role the port could play as an enabler of circular supply chains.

Some key takeaways from the session:

• Material passports: A digital document containing material properties and origin can greatly simplify recycling and reuse.
• Monomaterials: Products made from a single type of material are much easier to separate and recycle at the end of life.
• Smart synergies: Mapping which companies can use each other’s waste flows as input can unlock huge circular potential.
• Financial incentives: Right now, circular processes are often more expensive than linear ones. Smart financial mechanisms could help bridge that gap.
• E-bike challenges: In the case of e-bikes, batteries were flagged as a challenge. Recycling them is still very difficult, and since they are mostly produced outside of Europe, it’s hard to have control over the production process.

This session invited participants to take a step back and view products through a circular lens. The port has the potential to become a key player in the circular transition, but to get there, it will need ideas, insights, and input from across the network.

<strong>Do you have ideas on how the Port of Amsterdam can become more circular? Or would you like to contribute to future sessions? Get in touch with Noor at noor@amsterdaminchange.com. A big thank you to James Hallworth from Port of Amsterdam for bringing this challenge to the network, and Yanti Slaats (Amsterdam University of Applied Sciences) for moderating the session.</strong>

On the 5th of June, during the 28th Knowledge and Demo Day, we explored the topic of Inclusive Design in the context of mobility projects together with a diverse group of network partners. Iris Ruysch introduced the theme on behalf of the Amsterdam Transport Authority (Vervoerregio), while David Koop and Lotte de Wolde from our knowledge partner Flatland facilitated the session format, moderation and visual notes.

The ambition of the Amsterdam Transport Authority

The Amsterdam Transport Authority is responsible for public transport across fourteen municipalities in the region and is working towards a mobility system that enables people to travel quickly, safely and comfortably by public transport, bicycle or car. In addition to organising and funding public transport and investing in infrastructure, the Authority actively contributes to broader societal goals such as sustainability, health and inclusivity.

Inclusive mobility is one of the key themes within the wider mobility policy. The central principle is that everyone – regardless of age, income, disability, gender or background – should be able to travel well and comfortably throughout the region. This calls for a mobility system that is accessible, affordable, appropriate, socially safe and welcoming.

The aim of the session on 5 June was to work with the network towards an initial action plan for applying inclusive design principles in mobility projects. Iris is keen to ensure that the ambitions around inclusivity are not only stated in policy and vision documents but are truly embedded in the organisation – from policymakers to implementation teams.

Session set-up

After an introduction by Iris on the context and ambitions within the Transport Authority, we got to work. In small groups, participants explored the profile of the implementing civil servant (using a persona canvas) and considered desirable changes in approach; in terms of attitude, skills and collaboration.

We then used the Inclusive Design Wheel to examine how existing programme components of the Authority could be made more inclusive. In pairs, we tackled themes such as accessible travel information, social safety at stations (specifically for women), and improving bicycle parking facilities.

The Inclusive Design Wheel is an iterative process model that supports the structural integration of inclusivity into design and policy projects. The model emphasises collaboration, repetition, and continuous learning. It consists of four phases:

1. Explore: Gather insights about users, their needs, and potential exclusion.
2. Create: Develop ideas, concepts, and prototypes that address inclusive needs.
3. Evaluate: Test whether the designs are inclusive, collect feedback, and make improvements where necessary.
4. Manage: Ensure shared understanding, set goals, engage stakeholders, and embed the process.

Outcomes and insights

While the persona profiles were being developed, I observed the group discussions and noted several important insights to take forward in the development of the action plan:

• Awareness and concrete translation: Implementation teams often already have an intrinsic motivation to contribute to inclusivity goals set in policy. However, they may not always realise how their day-to-day work can support those goals. It’s important to continuously ask the question ‘How, exactly?’. Tools like checklists, templates and practical examples can support this translation from policy to practice.
• Flexible guidelines and not ‘extra work’: Given the differences in scale, pace and content of projects, guidelines need to be flexible. There must also be sufficient room in terms of time and budget. Most importantly, these guidelines and action plans should feel supportive, not like extra rules or bureaucracy. Too many rigid frameworks can backfire.
• Interaction between policy and implementation: There is a need for more two-way communication. Implementation teams want to be involved early in policy development, especially when they will be the ones carrying it out. They also want opportunities to reflect with policymakers on whether policy is being implemented as intended. This allows for timely feedback and course-correction based on real-world experience.
• An Inclusive Design mindset: Beyond sharpened policy documents and a stronger focus on the end user, Inclusive Design also requires a mindset – one that is inquisitive and reflective. Embedding this within the organisational culture will require more than just an action plan.

What’s next

Iris collected valuable input to kick-start the development of the action plan, and participants gained a better understanding of the Amsterdam Transport Authority, the principles of Inclusive Design, and what it takes to move from policy to implementation. This summer, a trainee will start at the Transport Authority to further develop this topic and the action plan. The session, this report, and Flatland’s visual notes provide a strong foundation to build on. We’ll be meeting with Iris and David to explore how we can support this follow-up.

Would you like to learn more about any of the topics or developments mentioned in this report? Feel free to email pelle@amsterdaminchange.com.