Amsterdam Innovation Arena

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We combine all aspects of cities, hotspots and venues into a powerful place to innovate

CEO of the Johan Cruijff ArenA Henk Markerink has commented on the importance of the ArenA collaborating with partners to realise innovations, instead of going it alone. As such, the innovation deal sees the Johan Cruijff ArenA work closely together with other companies, knowledge institutions, the municipal authorities, residents and visitors.

What is the goal of the project?

We aim to become the leading Smart City area where we accelerate the
creation and market introduction of new unique Smart City and Smart Stadium applications to improve profitability, sustainability, safety and customer experience. The Amsterdam Innovation Arena supports global leading players in creating their newest innovations for smart experience and smarter living environments on a global scale.

What is the result of the project?

Our initiative is both technological and social and designed to facilitate future forward innovations. We are keen on connecting stakeholders and combining forces of both multinationals and SME’s, students and fans, farmers and start-ups. Our 6 themes are our beacons for innovation. If you want to join, you have to develop ideas around:
• Fan experience
• Customer journey
• Safety & security
• Sustainability & Circular economy
• Facility management
• Digital connectivity

Who initiated the project and which organizations are involved?

Johan Cruijff ArenA, Microsoft, TNO, KPN, KPMG, Nissan, EATON, Signify, Huawei, Honeywell, BAM, Ballast Nedam, Heineken, Amsterdam Smart City and the municipality of Amsterdam join forces to develop a platform for state-of-the-art Smart City and Smart Stadium solutions.

What is the next step?

To facilitate everyone who has a great idea for solutions in one of our six themes. Please visit our website:

What can other cities learn from your project?

We hope our collaboration between public and private parties inspires other cities and stadiums. All Amsterdam Innovation Arena products and services that are thoroughly tested and scalable can be delivered to municipalities or stadiums around the world.

1 Comment

Tom Hoshi

Hello. I'm writing from Japan. According to the webpage, the result of the project includes Primary Control Reserve(PCR) services to the TSO and Vechicle to Grid(V2G) services.
Can I can learn more details about them? For instance, how do they work? or how do you provide the services? Did you conduct a discharge test from batteries to the grid?