Shopping Street Innovation Lab (SSIL)

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The Shopping Street Innovation Lab (SSIL) is the very first innovation lab that conducts research in an entire shopping street.

What is the goal of the project?

Digitalization and the use of innovations are becoming more and more important for the customer experience and the distinctive added value of shopping streets. Entrepreneurs often do not have enough knowledge of innovations and experience a threshold in getting acquainted with innovations due to the costly investment and (as of yet) unknown returns. In the Shopping Street Innovation Lab (SSIL), entrepreneurs get acquainted with innovations in a very accessible way: what innovation does or does not work for one’s own business and / or the whole shopping street?

What is the result of the project?

The SSIL is the very first innovation lab that conducts research in an entire shopping street. Changes in retail occur at an ever-increasing pace, and it is very important for entrepreneurs to keep up with these developments. SSIL wants to share the knowledge and findings from the SSIL with entrepreneurs throughout the Netherlands.

Who initiated the project and which organizations are involved?

The Entrepeneurs Union of the shoppingstreet Beethovenstraat with HBMEO and Stad & Co. Involved are Q&A, University of Applied Science (HvA) and the City of Amsterdam.

What is the next step?

TEST INNOVATIONS. Retailers get acquainted with visible and less visible innovations for 10-12 weeks. By 2017 we will have tested 12 innovations with 1 or more entrepreneurs. At least 4 innovations are tested among 5 to 10 entrepreneurs.
2. ACQUIRING AND SHARING KNOWLEDGE. The Store Innovation Lab of the Amsterdam University of Applied Sciences (HvA) examines the effects of all the innovations that are tested in the SSIL. The Store Innovation Lab is a research program that aims to acquire more applied knowledge about how retailers can attract visitors to stores and how customer experience in the store can be optimized. The HvA shares shares knowledge through its own channels.