The World Economic Forum estimates that the world generated 50 million tonnes of e-waste in 2018.
One circular economy solution is to develop product-as-a-service models like that adopted by Dutch headphones startup Gerrard Street. Customers pay a monthly fee, and in return have access to modular headphones that use no glue and are easy to disassemble.
We interviewed co-founder Dorus Galama about the challenges and advantages of circular economy solutions for e-waste. One key insight: "in direct sales, sustainability doesn’t work too much."
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