The Netherlands aims to strengthen its position in artificial intelligence (AI) with initiatives such as the planned AI Factory in Groningen and recent European investments in AI infrastructure. To fully leverage these opportunities, collaboration between AI regions is essential. During the Knowledge- and Demoday on March 13 Laetitia Stuijt and Bart Krull from Amsterdam Economic Board led a work session that explored how Amsterdam can position itself within the national and international AI landscape and how the region can distinguish itself from other regions like Eindhoven and Groningen. The session was moderated by Remco Marinus and Jannes Boon from Havas Lemz.
What’s happening? Trends and initiatives
Several trends influencing the development of AI in Amsterdam were discussed. The city is already familiar with AI initiatives, particularly within the social sciences and civil society organisations. This makes it an attractive location for AI research and development. The tech sector is growing rapidly, with a wide range of startups and a young, talented student body actively engaged in AI.
A key theme that emerged during the session was 'inclusive prosperity'. This concept, which aims to create not only economic but also social and ecological value, was seen as a potential differentiating factor for Amsterdam. AI’s potential to help achieve broader societal goals, such as sustainability, inclusivity, and social innovation, was highlighted as a key strength.
The Transport Region of Amsterdam (Vervoerregio Amsterdam), who were also present at the session, indicated the need for a clear framework for AI applications, with specific guidelines on how data should be collected and used. They expressed a need for support in making the right decisions and asking the right questions around AI policy. This is a broader issue likely relevant to several regions across the Netherlands.
From the perspective of the City of Amsterdam, the question arose whether we should start with AI technology itself or focus on the societal challenges we aim to solve. It became clear that the preference lies with the latter: rather than simply exploring what AI can do, the emphasis was on using AI to tackle major societal challenges. This calls for an approach where AI is not just viewed as a technology, but as a tool to solve pressing social issues.
Collaboration with other European countries
Another key point of discussion was how Amsterdam compares to other European cities and countries in the context of AI. It was noted that the Netherlands, like other European nations, is too small to play a leading role in AI on its own. The challenge is to create a shared narrative as a region that is both powerful and attractive for European partnerships.
Positioning Amsterdam in AI: what makes the region unique?
The participants in the workshop then worked on formulating Amsterdam’s unique positioning in the AI sector. They worked on an exercise to create an "Onliness statement" that would set Amsterdam apart from other regions. Different groups proposed interesting ideas:
- Group 1: Focused on placing people at the centre, emphasising the societal impact that Amsterdam can make. This could be a distinguishing factor.
- Group 2: Highlighted Amsterdam as a software development hub, leveraging the open-source community already present in the city.
- Group 3: Positioned Amsterdam as an innovative software cluster, a place where new technologies can be rapidly developed.
- Group 4: Emphasised the importance of smaller, specialised niches in the AI industry, where Amsterdam can have a strong profile.
- Group 5: Stressed the importance of safe innovation and accelerating best practices in AI, with a focus on the responsible use of technology.
Next steps
The work session was a productive gathering where various ideas were shared about Amsterdam’s position in the AI landscape. It became clear that there is significant potential for the city to differentiate itself through its societal approach to AI, its innovative ecosystem, and its strong educational and research institutions. However, it was also noted that the business sector was underrepresented in the discussion. Their perspective on the deployment of AI, especially regarding commercial applications, would be valuable to get a fuller picture of Amsterdam’s potential in this field.
The next step will be for Amsterdam Economic Board to further develop a clear vision and narrative that highlights both the technological and societal benefits of AI in Amsterdam. They will be working intensively on this in the coming period, among others during the Kick-Off meeting they are organising on March 26.
Do you have interesting input on this issue? Leave a comment below, and we’ll connect you with Laetitia and Bart from Amsterdam Economic Board, who are the leads on this topic.
