Jill Vink

Summer wouldn’t be complete without our annual Innovative Summer tips! This season, soak up the sunshine and get inspired by everything the city has to offer. From exploring the future of energy to dancing on a science museum rooftop, Amsterdam is bursting with opportunities to experience innovation, sustainability, and creativity. Here are six highlights from Amsterdam InChange to help make your summer not just memorable, but also meaningful.

1. Kwaku Festival x Innofest

Innofest is teaming up with Kwaku Festival to turn the festival atmosphere into a testing ground for sustainable innovations. For four weeks, Kwaku brings together music, dance, art, and food rooted in the Surinamese community and enriched by influences from the Caribbean, Africa, and beyond. This summer, Innofest will be testing two of its innovations live at the festival. Curious to find out which ones? Check them out on their website.

More info

2. SAIL Amsterdam

Experience history and the future on open water. Every five years, the world’s largest tall ships dock in Amsterdam for SAIL: a celebration of maritime heritage and innovation. Due to COVID, it’s now been ten years since the last edition. In August 2025, SAIL returns not only with beautiful ships but also with important themes like the energy transition and green logistics.

More info

3. Music on the Roof of NEMO

Spend your summer evenings on NEMO’s rooftop, where live music meets stunning city views and a dose of science. The rooftop becomes a spot for concerts, interactive exhibits, and inspiring ideas around energy and sustainability. A good mix of culture, curiosity, and summer vibes.

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4. Climate festival at De Hortus

Get active in the climate conversation. Set in the lush botanical gardens of De Hortus, the Climate festival offers workshops, talks, and art installations focused on climate change and ecological resilience. It's a moment to reconnect with nature and find actionable hope.

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5. Waag Open: Energy of the Future

Reimagine how we power our lives. Hosted by Waag Futurelab, this edition of Waag Open explores the future of energy. You'll go on an excursion to the Buiksloterham neighborhood, where all aspects of the energy transition come to life. Discover how deep the boreholes for thermal energy storage go, and learn exactly where the heat for the district heating system comes from.

More info

6. The Digital Fabric of Political Violence

Discover how technology shapes conflict. At Pakhuis de Zwijger, this event explores how digital tools and social platforms contribute to modern political violence. Through research and open dialogue, you’ll learn more about the intersection of tech, power, and resistance.

More info

Do you have any other interesting tips? Share them below!

At the 28th Knowledge and Demo Day on July 5, the ‘Digital’ workshop focused on the Transformation Canvas: a powerful tool for translating complex societal challenges into actionable strategies for change. Ocean Conijn from the Digital Society School guided participants through the framework, using the question of how data can support healthier eating habits among students as a real-world case study.

What is the Transformation Canvas?

The Transformation Canvas helps teams and organisations break down societal or systemic issues into five essential components:

1. Situation – What is the current context?
2. Transformation – What does the desired change look like?
3. Outcome – What are the best- and worst-case scenarios?
4. Change – What shift do we want to see (from – to)?
5. Research Question – What is the central question?

This structure provided a clear framework during the session, where participants worked on a self-selected case study.

From Supermarket Data to Behavioural Change

The session began with a participant's question: supermarkets hold valuable data on purchasing behaviour but don’t share it due to commercial interests. How can we shift this mindset?

As the discussion progressed, the focus shifted from “What do we want to know?” to a more fundamental question: “Why do we want to know it?” Students often eat unhealthy when they are at school. The central challenge became: how do we break this pattern using both data and behavioural insights?

What Did We See?

Current Situation:
• Supermarkets hold crucial data on eating behaviour.
• Municipalities want to use this data to shape health policies.
• But there are concerns around privacy, ownership, and commercial interests.

Desired Transformation:
• Not just access to data, but a shared sense of urgency among all stakeholders.
• Healthy eating becomes a natural part of daily life (for students and companies).
Scenarios: From Worst to Best Case

Worst case:
• No access to usable data
• Increasing resistance from businesses
• Poor representation among participants
• Data turns out to be unreliable or incomplete

Best case:
• Open and secure data sharing
• Real behavioural change among students
• Supermarkets adapt their product offerings
• Companies take the initiative in the food transition

From Idea to Action: Creative Solutions

Participants were challenged to imagine solutions they could start building tomorrow. Some ideas included:
• “Snack Rehab Clinic” – A playful but serious intervention where individuals gain awareness of their eating behaviour and voluntarily share data to break habits.
• Collaboration with supermarkets like Albert Heijn via the Bonus app – By using personal purchase data, users could be ‘nudged’ toward healthier choices, with transparency and rewards at the core.

There wasn’t enough time during the workshop to complete the entire canvas, but participants got a preview of how the tool works in practice. Are you curious about the Transformation Canvas or interested in using it in your own work? Send us a message, and we’ll connect you with Ocean from the Digital Society School.

‘Technology is not neutral. We're inside of what we make, and it's inside of us. We're living in a world of connections — and it matters which ones get made and unmade.’ — Donna Haraway, Cyborg Manifesto

With this powerful quote from feminist science philosopher Donna Haraway, Sander van der Waal opened the knowledge session at the 27th Knowledge and Demo Day. What if we no longer viewed technology solely through the lens of big corporations but instead from a broader societal perspective? This question took centre stage in the session, where we, together with Sander, reflected on the role of technology in our society.

From pioneering to big tech

The internet originally started as a decentralised network where everyone could connect with one another. The Digital City, a freenet initiative by cultural centre De Balie and Hack-Tic, was one of the first projects to experiment with data sharing in Amsterdam. It was the first online internet community to come to existence. However, in the early 2000s, big tech gradually took control of the internet. What was once a free and open platform transformed into a space where a handful of companies dictated the rules. Shoshana Zuboff wrote about this in her book The Age of Surveillance Capitalism. “Forget the cliché that if it’s free ‘you are the product’. You are not the product. You are the abandoned carcass,” Zuboff states in her book.

Today, we navigate a digital landscape shaped by platforms like Facebook and Google, which dictate how we communicate. We’re all familiar with the well-known image from Donald Trump's swearing-in ceremony, where a noticeable shift in protocol placed top CEOs in the front row — traditionally reserved for the President’s family, key political figures, and former Presidents. The internet is now dominated by a handful of conglomerates, which are increasingly influencing decision-making in the United States.
According to Sander, the choice is limited: give up your privacy or remain outside the digital society. But how does this align with European legislation? More importantly, how does this impact our mental health? Recent figures from Amsterdam show that 36 per cent of young people experience mental health issues, with social media cited as one of the contributing factors.

What happens to our data?

Sander illustrated this using a graph on the screen, showing how we unknowingly transmit our personal data hundreds of times each day to unknown entities, which then use it to target us with personalised ads. In the Netherlands, this happens an average of 380 times per day — a relatively low number compared to U.S. states. Colorado leads the way with 987 instances per day. This continues despite the implementation of the GDPR in Europe, which was meant to curb such practices. Lawsuits against data misuse are ongoing, but in the meantime, these processes persist — or even expand.

According to Sander, this highlights a deeper issue: technology is not neutral. Human biases are embedded in it, and AI only amplifies them. Artificial intelligence is already being used in job interviews and to shape personal preferences. This also raises another question: how sustainable is our use of AI? The art project Anatomy of an AI System by Kate Crawford and Vladan Joler vividly illustrates what happens behind the scenes when we ask an AI a question — from the extraction of raw materials to the energy required to generate a response.

Is there another way?

Waag Futurelab champions a new technological foundation. One that prioritizes people over profit. In collaboration with various organizations, they have developed a manifesto (PublicSpaces) that defines how technology should serve society, not the other way around. Here are its core values:

1. Accountable
2. User centric
3. Transparant
4. Open
5. Sovereign

Sander also highlights alternatives such as GPT-NL (an open AI model from the Netherlands), Fairbnb.coop (a fairer alternative to Airbnb), and Fairphone, which offers a more sustainable smartphone option that breaks away from the traditional tech industry. These applications work differently from Big Tech, focusing on giving users more control over technology.

But how do we transition to more transparent, privacy-friendly, and sustainable technology? A thought-provoking question from the audience: Can we still go back? One attendee admitted they don’t use Signal because all their friends are still on WhatsApp, sparking a discussion on ethics and peer pressure. Should change start at the individual level, or does it require collective action?

Seeking digital independence

The dependence on American tech companies is increasingly being questioned. A recent ICC report in The Guardian warned of the influence of major US corporations on geopolitical institutions. Meanwhile, Dutch media have raised concerns about how the country can become independent of big tech. Professors from Radboud University have also recently called for action.

This all leads to Sander’s crucial conclusion: the internet belongs to all of us. As a society, we decide what our digital future looks like. Under the hashtag #MakeSocialsSocialAgain, a campaign led by Bits of Freedom, DeGoedeZaak, Noorderlicht, PublicSpaces, and Waag Futurelab is now urging public organisations to take the first step by adopting alternatives to big tech social media platforms. These platforms are built on public values such as transparency, privacy, and sustainability — and there are plenty of alternatives available. See the screenshot from Sander’s presentation here.

We’re curious: do you already use alternative social media platforms? Or maybe you have some great other recommendations? Leave a comment below, and let’s share our tips with each other.

The Netherlands aims to strengthen its position in artificial intelligence (AI) with initiatives such as the planned AI Factory in Groningen and recent European investments in AI infrastructure. To fully leverage these opportunities, collaboration between AI regions is essential. During the Knowledge- and Demoday on March 13 Laetitia Stuijt and Bart Krull from Amsterdam Economic Board led a work session that explored how Amsterdam can position itself within the national and international AI landscape and how the region can distinguish itself from other regions like Eindhoven and Groningen. The session was moderated by Remco Marinus and Jannes Boon from Havas Lemz.

What’s happening? Trends and initiatives

Several trends influencing the development of AI in Amsterdam were discussed. The city is already familiar with AI initiatives, particularly within the social sciences and civil society organisations. This makes it an attractive location for AI research and development. The tech sector is growing rapidly, with a wide range of startups and a young, talented student body actively engaged in AI.

A key theme that emerged during the session was 'inclusive prosperity'. This concept, which aims to create not only economic but also social and ecological value, was seen as a potential differentiating factor for Amsterdam. AI’s potential to help achieve broader societal goals, such as sustainability, inclusivity, and social innovation, was highlighted as a key strength.

The Transport Region of Amsterdam (Vervoerregio Amsterdam), who were also present at the session, indicated the need for a clear framework for AI applications, with specific guidelines on how data should be collected and used. They expressed a need for support in making the right decisions and asking the right questions around AI policy. This is a broader issue likely relevant to several regions across the Netherlands.

From the perspective of the City of Amsterdam, the question arose whether we should start with AI technology itself or focus on the societal challenges we aim to solve. It became clear that the preference lies with the latter: rather than simply exploring what AI can do, the emphasis was on using AI to tackle major societal challenges. This calls for an approach where AI is not just viewed as a technology, but as a tool to solve pressing social issues.

Collaboration with other European countries

Another key point of discussion was how Amsterdam compares to other European cities and countries in the context of AI. It was noted that the Netherlands, like other European nations, is too small to play a leading role in AI on its own. The challenge is to create a shared narrative as a region that is both powerful and attractive for European partnerships.

Positioning Amsterdam in AI: what makes the region unique?

The participants in the workshop then worked on formulating Amsterdam’s unique positioning in the AI sector. They worked on an exercise to create an "Onliness statement" that would set Amsterdam apart from other regions. Different groups proposed interesting ideas:

• Group 1: Focused on placing people at the centre, emphasising the societal impact that Amsterdam can make. This could be a distinguishing factor.
• Group 2: Highlighted Amsterdam as a software development hub, leveraging the open-source community already present in the city.
• Group 3: Positioned Amsterdam as an innovative software cluster, a place where new technologies can be rapidly developed.
• Group 4: Emphasised the importance of smaller, specialised niches in the AI industry, where Amsterdam can have a strong profile.
• Group 5: Stressed the importance of safe innovation and accelerating best practices in AI, with a focus on the responsible use of technology.

Next steps

The work session was a productive gathering where various ideas were shared about Amsterdam’s position in the AI landscape. It became clear that there is significant potential for the city to differentiate itself through its societal approach to AI, its innovative ecosystem, and its strong educational and research institutions. However, it was also noted that the business sector was underrepresented in the discussion. Their perspective on the deployment of AI, especially regarding commercial applications, would be valuable to get a fuller picture of Amsterdam’s potential in this field.

The next step will be for Amsterdam Economic Board to further develop a clear vision and narrative that highlights both the technological and societal benefits of AI in Amsterdam. They will be working intensively on this in the coming period, among others during the Kick-Off meeting they are organising on March 26.

Do you have interesting input on this issue? Leave a comment below, and we’ll connect you with Laetitia and Bart from Amsterdam Economic Board, who are the leads on this topic.

Transitioning to a circular economy requires a fundamental shift in mindset. But how do we move from theory to action? How can we better understand the impact of our choices — whether it’s the clothes we wear, the products we use, or the materials we discard?

Across our community, inspiring initiatives are driving the transition to a more circular economy. From innovative tools that track sustainability progress to solutions for reuse and repair, these projects are shaping a future where waste becomes a resource.

Spotlight on Circular Initiatives

• CircuLaw
  Regulations play a crucial role in the transition to a circular economy, but navigating them can be complex. CircuLaw shows local governments how to accelerate the circular transition. For each product chain, they provide legal instruments based on Dutch legislation.

• CIRCOLLAB MRA
  CIRCOLLAB is a consortium of 33 partners dedicated to accelerating circular innovation in the Amsterdam Metropolitan Region through collaboration and interdisciplinary research.

• Gemeente Amsterdam Circulaire Monitor
  Data is key to tracking progress, and the Circulaire Monitor helps Amsterdam measure its transition to a circular economy. By collecting and analyzing data on material flows, reuse rates, and sustainability initiatives, this tool provides insights that inform policy decisions and highlight areas for improvement.

• Droppie
  Recycling and waste management need a fresh perspective, and Droppie is bringing just that. This innovative start-up is making it easier for individuals and businesses to recycle efficiently by offering user-friendly collection services that ensure valuable materials are recovered and reused rather than wasted.

• New Optimist
  The fashion industry has a massive environmental footprint, but New Optimist is changing that with locally produced, sustainable clothing. Taking things a step further, they’ve introduced a refundable deposit system on clothing, encouraging responsible consumption and a longer lifecycle for garments.

• United Repair Centre
  Repairing instead of discarding is a key principle of circularity, and United Repair Centre is championing this approach in the textile industry. By offering professional repair services for brands and consumers, they help extend the lifespan of garments, reducing textile waste and supporting a culture of reuse.

• Byewaste
  Many household items still have value even when they’re no longer needed. Byewaste makes it easy to give these items a second life by offering smart collection services. Whether it’s clothing, electronics, or books, Byewaste ensures they are reused or recycled, keeping them out of landfills.

• Cenex Nederland’s LCA Game 'Cyclum Vitae'
  Understanding life cycle assessments (LCAs) is essential for making sustainable choices, but they can be complex. Cyclum Vitae, developed by our partner Cenex, transforms LCAs into an engaging and interactive game.

These are just a few of the many inspiring initiatives driving change. What circular innovations inspire you?

At the final Knowledge and Demo Day of the year, DRIFT (Dutch Research Institute for Transitions) presented an engaging session on the "Business of Transition." How can businesses embrace the concept of "radical change"? And how do they balance collective interests with self-interest? Teun Strikkers and Floor van den Elzen guided the audience through the complex world of systemic change and the role businesses play in these processes.

Teun began with a personal story from his time living in Norway, where he witnessed glaciers retreating. This experience prompted a critical question: why is it so hard to solve major problems like climate change?

He proposed several answers:
• Difficulty in defining boundaries (issues are interconnected).
• Problems occur across different times and locations.
• Attempts to solve problems sometimes exacerbate them.
• Disagreements not only about solutions but also about the nature of the problem itself.
• Problems are persistent or "sticky."

Teun explained that many challenges stem from the lack of clear boundaries within complex adaptive systems. These systems, like economies or energy networks, are made up of interconnected parts that constantly adapt to changes, making it hard to set boundaries or implement change.

What Are Transitions?

Transitions are fundamental, transformative changes that affect culture, structures, and practices. Teun referred to the traditional S-curve model often used to describe the lifecycle of transitions but introduced a more modern alternative: the X-curve. This model better captures the dynamics of transitions, highlighting the interplay between innovation and the dismantling of old structures.

The dynamics of a transition include:
Reconfiguration: What needs adjustment, redesign, or recalibration?
Consolidation: Which new principles and values should be formalized into norms, laws, and regulations?
Scaling: What initiatives require more support, investment, or visibility?
Phasing out: What needs to be retired, and how can this process be facilitated?

Entrepreneurship and Transitions

Floor focused on the practical side of transitions and the role of entrepreneurship. She noted that businesses often struggle to connect their daily operations with broader systemic changes. However, she emphasized, “The business of business is transitions” — companies must take responsibility for their role in driving sustainable change.

One illustrative example was the OV-fiets (a shared bicycle service), which started as a small initiative and grew into a nationwide success that promoted sustainable mobility. This example demonstrated how local innovations can contribute to systemic change, even without addressing all problems at once.

Floor also addressed the tension between short- and long-term goals, highlighting the challenge for businesses to balance collective interests with profitability. She spoke about the importance of creating a “learning environment” where businesses continuously reflect on their impact and adapt their strategies to a changing world. Innovation is all about experimentation: “learning by doing, and doing by learning.”

Tensions and Opportunities in Transitions

The session invited active participation from the audience, sparking interesting debates. One participant remarked, “Isn’t the business of business still just business?” Unilever's decision to sell the Vegetarian Butcher due to low profits showed how financial priorities can clash with sustainability goals.

Another discussion focused on the meaning of sustainability. For example, is Tesla still driving change, or is it mainly succeeding by meeting consumer demands? These questions encouraged thinking about what truly makes a company sustainable and how fairness can be part of transition strategies.

Learning from Inspirational Examples

In smaller groups, participants discussed companies like Patagonia, Dopper, and Interface that are succeeding in transitions. They explored why these companies thrive where others struggle and how other players can support such success.

The discussions emphasized the value of collaboration. Social learning — reflecting and experimenting together — was seen as key to driving big changes. One participant noted, “Our individual choices often conflict with what we choose as a group,” highlighting the need for collective action.

The session showed that while transitions are challenging, they are possible if we’re ready to think and act differently. Businesses play a vital role, not just in implementing changes but in leading the way with new models and practices.

Do you want to learn more about DRIFT and this topic? Leave a comment below and we’ll connect you with them!