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Demoday #28: From Policy to Practice: Inclusive Design Ambitions of the Amsterdam Transport Authority

On the 5th of June, during the 28th Knowledge and Demo Day, we explored the topic of Inclusive Design in the context of mobility projects together with a diverse group of network partners. Iris Ruysch introduced the theme on behalf of the Amsterdam Transport Authority (Vervoerregio), while David Koop and Lotte de Wolde from our knowledge partner Flatland facilitated the session format, moderation and visual notes.
The ambition of the Amsterdam Transport Authority
The Amsterdam Transport Authority is responsible for public transport across fourteen municipalities in the region and is working towards a mobility system that enables people to travel quickly, safely and comfortably by public transport, bicycle or car. In addition to organising and funding public transport and investing in infrastructure, the Authority actively contributes to broader societal goals such as sustainability, health and inclusivity.
Inclusive mobility is one of the key themes within the wider mobility policy. The central principle is that everyone – regardless of age, income, disability, gender or background – should be able to travel well and comfortably throughout the region. This calls for a mobility system that is accessible, affordable, appropriate, socially safe and welcoming.
The aim of the session on 5 June was to work with the network towards an initial action plan for applying inclusive design principles in mobility projects. Iris is keen to ensure that the ambitions around inclusivity are not only stated in policy and vision documents but are truly embedded in the organisation – from policymakers to implementation teams.
Session set-up
After an introduction by Iris on the context and ambitions within the Transport Authority, we got to work. In small groups, participants explored the profile of the implementing civil servant (using a persona canvas) and considered desirable changes in approach; in terms of attitude, skills and collaboration.
We then used the Inclusive Design Wheel to examine how existing programme components of the Authority could be made more inclusive. In pairs, we tackled themes such as accessible travel information, social safety at stations (specifically for women), and improving bicycle parking facilities.
The Inclusive Design Wheel is an iterative process model that supports the structural integration of inclusivity into design and policy projects. The model emphasises collaboration, repetition, and continuous learning. It consists of four phases:
- Explore: Gather insights about users, their needs, and potential exclusion.
- Create: Develop ideas, concepts, and prototypes that address inclusive needs.
- Evaluate: Test whether the designs are inclusive, collect feedback, and make improvements where necessary.
- Manage: Ensure shared understanding, set goals, engage stakeholders, and embed the process.
Outcomes and insights
While the persona profiles were being developed, I observed the group discussions and noted several important insights to take forward in the development of the action plan:
- Awareness and concrete translation: Implementation teams often already have an intrinsic motivation to contribute to inclusivity goals set in policy. However, they may not always realise how their day-to-day work can support those goals. It’s important to continuously ask the question ‘How, exactly?’. Tools like checklists, templates and practical examples can support this translation from policy to practice.
- Flexible guidelines and not ‘extra work’: Given the differences in scale, pace and content of projects, guidelines need to be flexible. There must also be sufficient room in terms of time and budget. Most importantly, these guidelines and action plans should feel supportive, not like extra rules or bureaucracy. Too many rigid frameworks can backfire.
- Interaction between policy and implementation: There is a need for more two-way communication. Implementation teams want to be involved early in policy development, especially when they will be the ones carrying it out. They also want opportunities to reflect with policymakers on whether policy is being implemented as intended. This allows for timely feedback and course-correction based on real-world experience.
- An Inclusive Design mindset: Beyond sharpened policy documents and a stronger focus on the end user, Inclusive Design also requires a mindset – one that is inquisitive and reflective. Embedding this within the organisational culture will require more than just an action plan.
What’s next
Iris collected valuable input to kick-start the development of the action plan, and participants gained a better understanding of the Amsterdam Transport Authority, the principles of Inclusive Design, and what it takes to move from policy to implementation. This summer, a trainee will start at the Transport Authority to further develop this topic and the action plan. The session, this report, and Flatland’s visual notes provide a strong foundation to build on. We’ll be meeting with Iris and David to explore how we can support this follow-up.
Would you like to learn more about any of the topics or developments mentioned in this report? Feel free to email pelle@amsterdaminchange.com.
Demoday #28: How to keep our mechanics on the move?

On the 5th of July, during Demoday #28, we zoomed in on one of the pressing challenges facing the energy transition: grid congestion, and more specifically, how to keep the people who maintain the grid moving efficiently.
Grid congestion is a serious and growing concern for grid operator Alliander. It is therefore essential to speed up the grid reinforcement as much as possible. Alliander’s Operation 2.0 team is exploring innovative ways to work smarter, faster, and more flexibly to keep pace with these developments.
Their efforts focus on three tracks:
• Alleviating staff shortages by training office employees to occasionally support fieldwork.
• Exploring technologies like advanced ground radar to get better insights into underground assets.
• Improving the logistics of supplying mechanics to ensure they have the right tools, in the right place, at the right time.
This last track was the main focus of our work session.
Inefficient supply of mechanics
Logistics experiences show that mechanics collect materials inefficiently when supplying their vans and jobs, resulting in stock corrections, less control over stock, unnecessary work for logistics staff, and valuable mechanic hours being lost, which leads to less execution work. A few key problems stood out:
• Supplies are scanned inconsistently, so the system doesn’t reflect what is actually in stock.
• Every van is different, with a custom layout that suits the preferences of its mechanic.
• The work itself is unpredictable, which makes standardised restocking difficult.
• With a transition to smaller electric vans, space is becoming even more limited.
A simple optimisation of the process is not enough, especially without considering the human element. For many mechanics, a visit to the supply centre is more than just logistics. It is a moment of connection, a short break from the road, or simply a chance for a good coffee.
Ideas from the network
In groups of four, we brainstormed creative ideas to improve the supply of Alliander vans while keeping the needs and routines of mechanics in mind.
Some highlights:
• Peer-to-peer van inspiration: Let mechanics share the layout of their vans with colleagues. They can exchange best practices and take pride in an efficient setup. Adding a bit of gamification might boost motivation even more.
• A mobile supply service: A supply van could drive around to restock mechanic vans, reducing the need to visit the supply centre. However, this might remove the social element of taking a break with colleagues.
• Smarter routing: Track the location of mechanics only in relation to nearby grid faults. This way, the closest available mechanic can respond without feeling like their movements are constantly being monitored.
• Package-based resupply: Inspired by delivery service Picnic, mechanics could exchange complete “supply packages” instead of picking out materials individually. Collaborating with wholesale suppliers could reveal more useful insights.
• Automatic stock tracking: Tag all materials with RFID chips and use sensors installed in the door of the van to register what is removed from the van. This eliminates the need for manual scanning and reduces the chance of mistakes.
Do you have a bright idea to improve how mechanics work? Let us know in the comments or send a message to Noor at noor@amsterdaminchange.com.
A big thank you to Thomas Hoekstra and Iris van der Zanden from Alliander for bringing this challenge to the network, and to Chantal Inia from Royal HaskoningDHV for moderating the session.
A Lab Open Huis. Met exposities, pitches voor een positieve toekomst, live muziek, dans en theater, workshops en meer!

Laat je nieuwsgierigheid de vrije loop tijdens het <strong>A Lab Open Huis</strong>. Een creatief en innovatief festival voor alle nieuwsgierige Amsterdammers die in deze turbulente tijden waarde hechten aan kunst & cultuur, duurzaamheid en sociale innovatie.
Kom kijken hoe meer dan 350 members in onze broedplaats werken aan een positieve toekomst. Met een programma vol exposities, live muziek, kunst, pitches, theater, fotoreportages, workshops, interessante ontmoetingen en meer! Kinderen? Neem ze vooral mee, het is voor iedereen een feestje!
Ontdek nieuwe ideeën, ontmoet makers en verken het live programma. Dwaal rond en laat je verrassen door wat je tegenkomt, of volg een van de inspirerende routes die speciaal zijn samengesteld langs de thema’s waar A Lab members aan werken. Er is een (digitale) kunst & cultuurroute, een duurzaamheidsroute, een sociaal maatschappelijke innovatieroute en ga voor een mix van activiteiten in de kidsroute.
Bekijk het volledige programma met timetables komende tijd op de website, maar een sneak peek is natuurlijk altijd leuk. Laat je meevoeren door livemuziek – van opkomend raptalent tot jazzy klanken – en ontdek unieke ervaringen zoals een levende algenexpo, verticale dans op de binnentuinmuur en interactieve datavisualisatie. Luister naar korte, inspirerende talks over een zelfredzame toekomst, stap in een Kanta vol verhalen over Amsterdam Noord, of scoor iets moois in de A Lab pop-up store. Geniet van wereldse smaken van de restaurants van het nieuwe Maritim Hotel, bewonder kunst van o.a. jonge makers, draai aan een meteorologisch rad of ga zelf aan de slag in een escape room of met je eigen digitale kunst. En voor filmliefhebbers: struin door Izzy’s Videotheek voor verborgen parels die je nergens kunt streamen.
Het event is gratis, maar reserveer wel je gratis ticket via deze link.