In het kader van #wandeltijdensjewerkdag op 8 april georganiseerd door Wandelnet, een podcast over lopen voor tijdens het wandelen: http://bit.ly/podcastlopen
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Demoday #24: Exploring the public transport of the future with Amsterdam’s Mobility Radar (2024)
Yuki Tol and Joaquim Moody, trend watchers for Smart Mobility at the Innovation Department of the Municipality of Amsterdam, delivered the Mobility Radar on future public Transport.Twee 'moonshots' geven je een,van zo'n 11 jaar) this March. In this first edition, the Amsterdam Smart Mobility program delves deeper into the city's mobility challenges. Will staff and funding shortages, the energy transition, and a growing demand for (accessible) transport options continue to impact the city's future public Transport system? Two 'moonshots' give us a glimpse into the future, showing what public Transport might look like in 2050.
The new concession for public Transport in Amsterdam is nearly ready and will commence in 2025 for a period of approximately 11 years. This is a good time to engage in discussions about the steps that need to be taken to achieve the goals and ambitions set for 2050. It is also crucial to determine what measures are necessary to address the developments that public Transport will face in the future. If the current system is continued, we are only one or two concessions away from 2050. Therefore, now is the time to start working on developments, innovations, and concepts that we want to include in the concessions for the 2030s and 2040s.
Exploring the future together
The Radar team has developed a workshop to engage with various organizations, experts, residents, and enthusiasts to discuss the Mobility Radar. In this workshop, participants jointly explore the trends and developments that can influence the future of mobility. It is a great way for participants to practice this way of thinking, and such a session also brings up topics and discussion points that the Municipality of Amsterdam can incorporate into its future explorations and concessions.
During our 24th Knowledge and Demo Day, Joaquim Moody hosted a work session for a diverse group of participants various organizations and domains. In three groups, we analysed an emerging public Transport challenge using the Mobility Radar approach and creatively thought about solutions. In the following paragraphs, I summarize what we discussed with the group.
Method
The starting point is a number of current challenges in public Transport: staff shortages, funding shortages, accessibility, the energy transition, and the growing demand for public Transport.
Each group selects one of the challenges and then 'dissects' it. Using a worksheet, you look at the following topics: What basic need underlies this challenge? What are examples of how or where you see this challenge currently? What macro changes play a role in the emergence of this challenge – in the long and short term? And how do these macro changes affect which basic needs are important and how they are fulfilled?
Next, you start creating a solution for this challenge and trend. Examples of solutions are: a service, a product, a regulatory adjustment, or an informative campaign. You also need to consider how you would deploy it and who exactly the target audience is.
Results
Accessibility
One of the groups analysed the challenge of public transport accessibility. This needs to be adequate for everyone, now and in the future. Accessibility involves affordability, the digital skills required, travel costs, and physical accessibility. This challenge mainly revolves around the basic needs of connectedness, independence, and control. The macro changes playing a role are migration (increasing number of people to be transported) and aging (more people wanting to travel independently but requiring extra assistance – particularly in digital and physical aspects). Therefore, more space and special assistance will be needed for a growing group of travellers.
The group proposed focusing more on 'micro public transport' and 'on-demand public transport' and making bus and train compartments more flexible. This would make people less dependent on a rigid system and travel environment. The group argued that air travel can serve as an example, where you can specify exactly where you want to sit, whether you need extra space, and if you require extra assistance. These needs deserve more attention in public transport as well. This can be tested with prototypes in train cars and buses and is intended for the target groups: the elderly, people with disabilities, and parents with young children.
Staff Shortages in Public transport
The challenge of 'staff shortages in public transport' is reflected in developments such as cancelled schedules, high work pressure, high absenteeism, strikes, and less social control in public transport (due to less staff). The basic needs affected by this challenge are the need for social status, financial security (for the driver), and a pleasant, healthy workplace. Macro changes playing a role include the large number of job opportunities in other sectors, increasing aggression and hardening in society, worsening public perception of public transport, and aging. As a result, working in public transport has become less prestigious, less safe, relatively less well-paid, and there is little influx of new, young employees.
The group proposed a campaign to improve the image of working in public transport. Currently, too few people choose this profession. However, with campaigns similar to those by the Defense Department, it could be made trendy and attractive again. Influencers or famous Dutch people could also play a role in this. The target audience to be enthused includes young starters and people considering a career switch.
The Growing Demand for public transport
Finally, the third group presented their worksheet regarding the challenge of the growing demand for public transport (and the decline in public transport investments). This is reflected in the decline in service quality, travel options, and the fact that less equipment is available. This affects the basic needs of comfort, connection, and being able to be oneself). Macro changes exacerbating these challenges include the decreasing space for mobility, individualization as a societal development, and increasing travel costs. This leads to a kind of public transport anxiety, aversion, and aggression, which is already happening and is only getting worse, the group noted.
The group proposed recognizing the societal role of public transport more, which would lead to more respect and funding. We should also further 'de-peak' travel times by better aligning telecommuting days or departure times for employees. This can be tested with pilots in specific (travel) areas or with large employers. The target audience can be seen as all travellers together.
Follow-Up
Joaquim will use the presented analyses and solutions as inspiration for further research and use the feedback on the method and workshop to improve such sessions in the future. Enthusiastic participants also wanted to use this method for sessions with students and international delegations, illustrating its success!
During the upcoming Knowledge- and Demo Day, we will have another session on mobility with a similar approach, but this time we will work with the scenario studies made by the Province of North Holland. Thinking about the future using trends, scenarios, and moonshots is essential in every domain, especially when done with a diverse group and maintaining connection.
Demoday #24: Knowledge session ‘Social Innovation’
Creating social value for all is one of Amsterdam Smart City's core values. That's why we invited Dave van Loon and Marieke Doorninck from our partner Kennisland to lead a knowledge session on social innovation. In their words, social innovation can help us approach processes differently, encouraging people to think in new ways.
What is Social Innovation?
“Those who are closest to the issue know the most about it,” said Marieke. Therefore, Kennisland designs solutions for complex societal issues together with those involved. According to Kennisland, social innovation is about creating better outcomes for people, contributing to an inclusive and sustainable society. It involves the development and implementation of new strategies, concepts, ideas, and organizations that provide solutions for major societal challenges. Collaboration is essential in this process; it is not about individual actions but about collective efforts within a specific context. “Social innovation is not so much about finding the best solution,” emphasized Dave, “but about the process where the right people come together and collectively decide what the best solution is.” This also implies a shift in power: giving the lead role to others instead of those who have always had it.
Key Principles of Social Innovation Include:
- Creating social value (not just economic)
- Considering different perspectives and values
- Making policies and solutions through action
- Mobilizing involved citizens to build a socially sustainable future
Social innovation provides answers to complex social problems that cannot be solved by the government and business sector alone. The concept refers to new strategies, concepts, ideas, and organizations that provide solutions for major societal challenges. Additionally, it’s about creating a positive cycle of learning and improvement, involving all relevant actors in the issue.
Social Innovation In Practice
How does social innovation work in practice? Dave provided a successful example from Kennisland: ‘Amsterdam zoekt Schoolmakers' (Amsterdam is looking for Schoolmakers). This was a crowdsourcing campaign and incubator for new school initiatives. In this project, every Amsterdammer had the opportunity to submit a plan for a new school to accommodate the expected growth in student numbers. The challenge eventually resulted in over 124 initiatives for new schools and served as the starting point for a broader dialogue about education in the city. “This is a good example of social innovation because radical innovators and system representatives could learn from each other,” said Dave. A very interesting project that stimulates bottom-up innovation and shows what is possible.
During the session, other successful examples of social innovation were shared by the audience. One of these examples was the wellbeing dashboard, developed by students from the Hogeschool van Amsterdam in collaboration with residents of the ‘G-buurt’ in Amsterdam Zuidoost. This dashboard monitors the residents' wellbeing and actively involves them in co-creation sessions.
Social Innovation and Amsterdam Smart City
Collaboration is essential in addressing complex issues within the Amsterdam Smart City network. A good example of this is grid congestion. The problem is so complex that collaboration between grid operators, governments, energy suppliers, businesses, and citizens is necessary.
According to Marieke, it’s essential for people to truly feel the urgency of the problems. This sense of necessity motivates them to embrace social innovation and come to solutions together. She concluded the session by emphasizing that the great challenges of our time can only be addressed through collective efforts.
Do you want to learn more about social innovation or get in contact with Kennisland? Leave a comment below and we’ll connect you with Dave and Marieke!
Trainee Event Slimme en Schone Mobiliteit
Intro
Op woensdag 19 juni 2024 vond het trainee event Smart Mobility plaats bij AMS. Verschillende prominente organisaties waren aanwezig, waaronder de provincies Noord-Holland en Utrecht, de Metropoolregio Amsterdam (MRA), het MRA platform Smart Mobility, de Vervoerregio Amsterdam (VRA), en de gemeente Utrecht. Het evenement richtte zich op verschillende thema’s binnen de slimme en schone mobiliteit.
Doelen van het Evenement
Het evenement had drie hoofddoelen:
· Kennis vergaren: Inzicht krijgen in de nieuwste ontwikkelingen en uitdagingen op het gebied van slimme mobiliteit.
· Netwerken: Verbinding maken met professionals uit verschillende regio’s en sectoren.
· Teamwork: Samenwerken aan oplossingen voor actuele mobiliteitsvraagstukken.
Sprekers
Daniël van Motman (VRA en MRA-platform Smart Mobility)
Daniël van Motman gaf een uitgebreide presentatie over de huidige stand van zaken in de woningbouw, de schaarste aan mensen en grondstoffen, en het belang van duurzame samenwerking. Hij benadrukte dat, ondanks technologische vooruitgang, de mens nog steeds de slimste factor blijft in slimme mobiliteit.
Sander Oudbier (AMS)
Sander Oudbier presenteerde verschillende projecten die momenteel lopen binnen AMS, zoals City Flows, Smart Hubs en Code the Streets. Hij besprak ook educatieve initiatieven zoals MaaS for Elderly en het autovrije marine terrein. Een bijzonder project dat werd uitgelicht was de ontwikkeling van Roboat, dat zal worden ingezet tijdens de Olympische Spelen in Parijs. Daarnaast werd het project Digitale Regie op de Openbare Ruimte (DRO) besproken, dat de komende vijf jaar zal lopen vanuit DMI.
Pelle Menke (Amsterdam Smart City)
Pelle Menke presenteerde de thema’s mobiliteitsrechtvaardigheid en CO2-vrij reizen naar de JC ArenA. Hij benadrukte dat mobiliteit voor veel mensen moeilijker wordt en specifieke subgroepen unieke wensen hebben. Een werkgroep onderzoekt mogelijke oplossingen door kennisdeling en samenwerking met overheden. Ook werd een challenge besproken om CO2-vrij naar de JC ArenA te reizen door fiets, openbaar vervoer en deelvervoer te promoten. Samenwerking met vervoerders, evenementenorganisaties zoals Ajax, en gebiedsontwikkelaars is essentieel, evenals gedragsverandering en aanpassing van reisgewoontes.
Workshop: Crowdmanagement voor Sail 2025
De workshop werd verzorgd door Wouter en Maarten van het MRA-platform Smart Mobility.
“Hoe verzorgen we een goed crowdmanagement tijdens Sail 2025?”
De eerste stap in dit proces was het nadenken over ons eigen reisgedrag. We kregen per persoon een modaliteit aangewezen. De vraag was: als je om 12:00 op een bepaalde plek hebt afgesproken met je groep vrienden, wat heb je dan nodig om daar te komen?
Dit zorgde ervoor dat we nadachten over alle voorzieningen zoals (fiets)parkeerplekken en openbaar vervoer. Voor deze voorzieningen heb je data nodig, zoals inzicht in de beschikbaarheid van parkeerplekken en de status van het openbaar vervoer. Ook vanzelfsprekende dingen, zoals het checken van het weer met bijvoorbeeld Buienradar, zijn belangrijk omdat het weer een grote impact heeft op ons reisgedrag.
Daarna stapten wij in de rol van verkeersmanager. We bedachten welke middelen we konden inzetten om bezoekers zo goed en gemakkelijk mogelijk op hun bestemming te krijgen. We dachten aan elementen zoals éénrichtingsverkeer en het aantrekkelijker maken van het openbaar vervoer en de fiets. Dit konden we bewerkstelligen door bijvoorbeeld entertainment in het OV of het verzamelen van tokens op fietsroutes naar het evenement, die je kon inwisselen voor een gratis drankje. Ook kwamen er vragen naar voren zoals: hoe zorg je dat alles toegankelijk is voor iedereen? Hoe zorg je ervoor dat mensen met een beperking ook gemakkelijk naar het event kunnen komen? Hoe zorg je ervoor dat mensen die niet digitaal vaardig zijn, ook alle informatie kunnen krijgen?
Wat vond ik ervan?
Al met al was ik zeer te spreken over dit evenement. Ik heb geleerd dat de wereld van slimme en schone mobiliteit zeer breed is. Er is veel werk te doen in de komende jaren om ervoor te zorgen dat we anders gaan kijken naar mobiliteit. Een belangrijk punt dat ik heb meegenomen, is de filosofie dat de mens nog steeds de slimste factor is in Smart Mobility en dat we de mens echt centraal moeten stellen. Daarnaast is het uiterst belangrijk dat we ervoor zorgen dat de wensen en behoeften van minderheidsgroepen goed worden meegenomen en dat Smart Mobility niet alleen voor de grootste groep mensen is, maar voor iedereen.