AMS Startup Booster 2023 - Call for applications is open until Oct 1st.

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Call for applications is open until Oct 1st. The program will last from mid-Oct 2023 until Feb 2024.


The AMS Startup Booster is a business idea development and validation program hosted by AMS Institute, aiming to help aspiring entrepreneurs turn their gut feeling into a business. The entrepreneurs are expected to pursue an impact-driven startup in the field of urban tech.

Lasting over 3 months, the AMS Startup Booster 2023 will start on Oct 2023 and run until Feb 2024. The program will be mainly physical at the AMS Institute (Marineterrein, Amsterdam) and is most effective when all teams are fully committed so during the aforementioned time period there is a minimum requirement of 10 hours per week for each startup.


The curriculum consists of more than 30 workshops, masterclasses and 1on1s focusing on customer discovery and problem-solution fit.

During our workshops the following topics will be addressed:

  • Market Research Fundamentals & Problem Definition
  • Market Segmentation & Customer Personas
  • Customer Discovery
  • Value Proposition & Business Model Design
  • MVP Design & Prototyping
  • Experiment Design
  • Pitching

In addition, our complimentary masterclasses will cover topics such as Team Fit & Alignment, Marketing & Branding, IP Rights, Finance & Funding, and many more.

Finally, peer-to-peer sessions and 1-on-1 mentoring by successful entrepreneurs and C-level professionals in your industry will complete the free services we offer to the selected startups. In total, the startups will get a 360 entrepreneurship curriculum consisting of more than 30 workshops & masterclasses.

Demo Day: Pitch and win prizes during the 'finals'

We close off the program with a Demo Day during which the teams showcase their business ideas and prototypes to a broad audience of experts, investors and entrepreneurs and compete for a list of amazing prizes! Prizes include:

  • A 5000 euros feasibility grant for 1 team
  • Guidance on the design of your feasibility experiment in the Marineterrein Living Lab
  • Access to follow-up programs & funding opportunities
  • Additional customer discovery sessions
  • Continuous coaching & mentoring
  • Office Space & Makerspace
  • Promo material & access to a large network

In addition, connections with other programs and potential investors will be made.

For whom?

With batch #6 we're on the hunt for dynamic teams or individuals with a passion for tackling #urban_challenges head-on. It's the perfect platform for #students who've hatched a brilliant idea during their studies or #researchers eager to make a tangible, lasting impact with their work.


Apply for the AMS Startup Booster via this form. Applications should be submitted <strong>no later than Oct 1st</strong>.