The climate is changing and Amsterdam is getting busier and busier. We are faced with the task of keeping the city, including Southeast, liveable, safe and accessible at the same time.Various events, concerts, sports competitions attract millions of visitors to Southeast every year. To bring all these visitors to the city in a more sustainable way, the municipality of Amsterdam, Johan Cruijff ArenA, Ajax, NS, GVB, Transdev, Transport Region Amsterdam and Amsterdam Smart City have joined forces. Their ambition is to make CO2 neutral travelling to and from large events the norm by the end of 2023.
Alternating travelbehaviour requires a diverse coalition
The car is currently still the most widely used means of transport in Southeast. The transition to sustainable mobility requires cooperation between (semi)public and private parties and the strengthening of sustainable alternatives to the private car. While reducing car- and parking accessibility, and placing bycicle parking options lays within the power of the municipality, the public transport providers posess all travel data and have the power to expand their transportcapacity. Moreover, to convince the supporters and fans to change their behaviour, you need the direct communication power from Ajax (Football Club) and the Johan Cruijff ArenA. Hence, you could say the challenge within the challenge is to find new forms of collaboration, data sharing, and fine-tuning the alignment of measures.
Short and long-term measures
The coalition of partners have developed an action plan and analysed crowd-and travel behaviour. During 2023, these findings initiated the shaping of first measures to influence the mobility choices of visitors. During the first pilot event at the end of May, bike parking facilities will be expanded and group transportation will be aranged for those living in so called 'public transport desserts'.
When speaking of long(er)-term measures, one could think of time-adjusted public transport supply, personal (digital) travel advice, and campaigns through Ajax and its supportersbase to raise awareness and appreciation of car-alternatives.