Pelle Menke

In early November, I travelled to Barcelona for the third time to attend the Smart City Expo World Congress. Together with the Amsterdam InChange Team, some of our network partners, and the Dutch delegation, we put together a strong content-focused programme, gained inspiration, and strengthened both international and national connections. In this article, I’ll briefly share some of my personal highlights from this trip. 

International Delegations: Building International Connections and Knowledge Exchange at the Expo

During the congress, I organised several guided visits from the Dutch Pavilion in collaboration with the DMI-Ecosystem. The aim of these visits was to connect the Dutch delegation with international colleagues and facilitate knowledge exchange. At the busy expo, full of companies, cities, regions, and conference stages, it’s really appreciated to join planned meetings on specific themes. It’s also a great chance to meet many international representatives in just a few days, since everyone is in the same place at the same time. 

We visited and connected with the pavilions of EIT Urban Mobility, Forum Virium (Helsinki), the European Commission, and Catalonian innovations. Topics such as The Future of Mobility, Digital Twins, and Net Zero Cities were central to the discussions. It was a good opportunity to strengthen existing networks and establish new connections. For myself, for Amsterdam InChange, and for the participants joining the meetings.  

A few aspects of the visits particularly stood out to me. At Forum Virium Helsinki we met with Timo Sillander and Jaana Halonen. I was impressed by their work with Digital Twins. They focus not only on the technology itself and the efficiency of urban systems, but also on the social dimensions a digital simulation can play into. Think of; unequal distributions of risks related to climate change and extreme weather conditions.  

I also appreciated the efforts of the European Commission. They are working to make it easier to navigate research topics, funding opportunities, and findings related to themes like energy-neutral cities. With their new marketplace, there is more focus on small and medium-sized cities across Europe, helping them to benefit from innovations that are often developed in larger urban areas.   

Collaborating Internationally on a Regional Challenge: Zero-Emission Zones and City Logistics

On Tuesday, my colleague Chris and I organised a session on zero-emission city logistics. We brought together representatives from Oslo, Helsinki, Stockholm, Munich, and EIT Urban Mobility, as well as the Dutch municipalities of Haarlemmermeer and Amsterdam. 

The session built on connections we made during other events on Sunday and Monday, bringing together an international group of stakeholders interested in this topic. During the discussion, we compared how different cities are approaching zero-emission zones and identified shared challenges, particularly in policymaking and working with logistics companies and local entrepreneurs. 

It was interesting to see how this topic lends itself so well to international comparison and exchange. For instance, while Amsterdam will be one of the first to implement a strict ZE zone in the city centre, other cities are already ahead in areas like charging infrastructure and the transition to cargo bikes. The group was eager to keep the discussion going, and we’re already planning a follow-up online meeting to continue learning from one another.  

Future-Proof Sports Fields, International Dinners, and Bicycles

Finally, a few other topics worth mentioning: I joined an international session hosted by the City of Amsterdam about future-proof sports fields. It was inspiring to reflect on the value and potential of sports fields for neighbourhoods, as well as their use as testing grounds for sustainable innovations. For me, the session reinforced how important these spaces are for local communities in cities, and sparked a new personal interest in this subject. 

I also really enjoyed both our own international changemakers’ dinner and another international dinner hosted by Drees & Sommer (thanks for the invitation!). Bringing together an international network — whether as individuals or in small groups — and mixing them at the table sparked meaningful conversations that felt different from those during the formal congress sessions or workshops. 

Lastly, it’s great to see more Superblocks and bicycles in the city every year! Go Barcelona! 

During our Knowledge and Demo Day on 10 October (2024), Guus Kruijssen and Rombout Huisman (Province of North Holland) led a working session on their recent scenario studies – Smart Mobility North Holland 2050. In this report, I will share the four ‘Context’ scenarios they developed, the process, and the discussions with the session participants.

Objectives of the Scenario Study

What do we actually mean by future visions and scenarios? What are the different types, and how can they be used? A discussion among the participants quickly highlighted the many different motivations, forms, and use cases. Rombout and Guus began by explaining their aim for this study.

The province of North Holland plays various roles in the field of mobility as a policymaker, road manager, and concession provider. Given the major challenges related to housing, CO2 emissions reduction, and road safety, their perspective on the future of mobility revolves around Reducing (travel), Improving (travel options), and Changing (travel behaviour). This perspective forms the basis for developing, operationalising, and maintaining their strategy – a cycle that spans approximately 50 years. However, digital developments and innovations are making the world change faster than ever, necessitating greater awareness of possible contextual changes. The key question is: how do the choices we make now relate to the different possible futures?

To explore this, a team of colleagues embarked on developing four challenging context scenarios. Working with internal and external experts, they moved from an environmental analysis and contextual factors to scenarios and strategic insights. The process and outcomes were kept administrative and had no political or policy-driven focus. The result is not a set of visions to choose from but rather a representation of various developments and challenges that may arise, to which you can assess your own projects and actions against.

The Four Scenarios

Four distinct context scenarios were developed. Here is a summary and a few key aspects of each:

1. Steady Traffic (Doorgaand verkeer) A slow shift towards a green economy, benefiting only the Amsterdam Metropolitan Area (MRA). The population grows to 3.7 million. Cars remain dominant, transitioning gradually to electric, but roads and trains stay congested. Digitalisation and innovation progress slowly, with limited impact on efficiency and accessibility.
2. Turbulent Weather (Rukwinden) Ongoing shocks and international instability, with the US leaving NATO and significant climate change. The population increases to 3.1 million. Fuel crises accelerate electrification, but investment focuses on priorities like the navy. Technological scepticism grows due to data breaches, impacting accessibility.
3. Our Own Path (Eigen weg) The Netherlands withdraws from international cooperation and leaves the EU, focusing on healthcare, circularity, and local production. The economy contracts due to trade restrictions and brain drain, and the population decreases to 2.6 million. Fewer traffic jams, but cars remain significant alongside increased regional public transport. Distrust in innovations and sustainability rises, with informal sharing preferred over commercial options.
4. Transition (Overstappen) Climate change accelerates transition and AI development. The population stabilises at 3.1 million. Non-sustainable sectors disappear, and reduced traffic results from digitalisation and virtualisation. Space is primarily used for energy infrastructure, and circular processes increase. The EU and the national government push for innovations like autonomous transport and shared mobility. Ownership is limited to the wealthiest, and digital infrastructure becomes a priority.

Outcomes and Follow-Up

Rombout and Guus guided the group through the process and results of these scenario studies. We discussed the developments and contextual factors used in the study, and considered if anything was missing. They openly shared their approach and how they plan to use these insights to assess their own policies and projects, and welcomed questions and suggestions from the group. There was also room for discussing the challenges. Because, while people can easily align on scenarios, opinions can still vary greatly on how we should act on them now.

Many of our partners are already working with future visions and scenarios. See, for instance, our report on a session with trendwatchers from the Municipality of Amsterdam. The purpose, process, and impact on policy, projects, and actions vary across organisations. However, there was agreement that sharing methods and scenarios is valued, particularly in a neutral setting like our innovation network. It fosters mutual understanding and offers valuable lessons from each other's research methods and practical applications. In the coming period, we will explore how we can contribute to this in our network on various transition themes.

Would you like to know more about this study from the Province of North Holland? Feel free to send me a message, and I will connect you. Interested in brainstorming about how we can approach this more frequently or systematically within the network? Let me know at pelle@amsterdaminchange.com.

On September 26th, our community gathered in the AHK Culture Club at Marineterrein Amsterdam for our Datadilemma’s series. This edition focused on the use of Data and AI to create a more accessible Amsterdam. This article presents some of the key highlights and insights from the afternoon.

Together with the three speakers, Vishruth Krishnan, Hans Voerknecht, Michiel Bontenbal, and our audience we discussed how data and AI can help make our city more accessible for all. Which dilemma’s do we encounter when we use new technologies for an accessible city? How can data help to get more understanding of unequal access to mobility in the country? And what about sounds and noise pollution; how can data help make te city more livable?

What the three speakers had in common; a personal motivation to get away from the surface and dive deeper into the data, attempting to get closer to people’s experiences and perceptions. From an ordinary routeplanner, to one paying specific attention to challenges for people in weelchairs. From generic accesibility data for the region, to data highlighting the unequal distribution of access to mobility. And from recording noise levels, to measuring and classifying all different sounds in urban settings. In the paragraphs below, I will delve deeper into the different speakers and their topics.
 
Visruth Krishnan – Personalized Route Planner for People in a Wheelchair
To help individuals with limited mobility navigate the city more easily, the city’s innovation department has developed a prototype route planning tool. This route planner maps out the most accessible routes based on personal needs, considering preferences like maximum curb height at crossings, minimum sidewalk width, and whether to prioritize sidewalks or bike paths.

Visruth Krishnan, Data Scientist at the Innovation Department of the Municipality of Amsterdam, explained how data helps facilitate travel from point A to point B. However, to ensure route planning tools address the challenges faced by wheelchair users, we must feed these systems with data drawn from real-world experiences. A person’s journey might present specific challenges, such as detours, improperly parked bicycles, slopes, and narrow footpaths.

Working with a group of wheelchair users, Visruth studied the obstacles and experiences they encountered on their routes. This research generated precise data to feed the route planner, enabling it to provide personalized route suggestions that account for each individual’s freedom of movement.
Visruth presented several dilemmas encountered during the project:

1. Subjectivity in the data: How busy is a sidewalk or intersection perceived to be? Are cyclists at a certain point fast and aggressive, or is that just a feeling?
2. Minimal vs. comprehensive data collection: How much data should be gathered? While more data might provide deeper insights, it could also increase privacy risks.
3. Accurate vs. timely data: Timely data may not always be accurate, and accurate data may not always be available in time for critical decision-making. Consider issues like illegally parked bikes, construction work, and terraces that vary in size and location depending on the season.
4. Transparency vs. complexity: How transparent should data-driven processes be, especially when the algorithms or analytics behind them are complex? AI is often seen as a "black box"—people don’t understand how it works or how data is processed, which can lead to less trust from the start.

To address these challenges, Visruth and his team maintain an ongoing dialogue with the target audience. It’s an iterative process, and they keep the ‘human in the loop.’ The prototype is now ready, and hopefully, it can be further developed!
 
Hans Voerknecht – Unequal Accesibility and Data to Support The Narrative
Hans Voerknecht, strategist for sustainable accessibility at Een Nieuwe Kijk, presented the Integrated Perspective on Accessibility method, which he developed to get a deeper understanding of people’s accessibility. This method assists in collecting data and analyzing the severity of current inequalities and the effects of policy measures. The method has already been applied in nearly twenty projects, including four in the Amsterdam region, such as the Multimodal Future Vision of the Metropoolregio Amsterdam (MRA).

IKOB stands for "Integrale Kijk Op Bereikbaarheid" (Integrated Perspective/view on Accessibility). IKOB examines the travel time and costs that people face to reach their workplace by bike, car, or public transport and it visualizes how many jobs people can access from a specific area.

IKOB uses 'distance decay curves<strong>,'</strong> meaning that jobs located closer are given more weight than those further away. Travel time and costs are adjusted depending on the target group. Factors considered include income, access to a car, travel cost reimbursement, public transport options, and preference for a mode of transport (car, public transport, or bike). For people with a lower income, costs weigh more heavily than for those with higher incomes.

Throughout his talk, Hans discussed how data can be used to support a narrative, either consciously or unconsciously. Regional research on the state of mobility can quickly paint a positive picture if you're working with averages and fail to examine differences between people. There are groups that experience less access to mobility, and for whom this issue carries more weight due to financial constraints. The way data is researched and how deeply you investigate determines to what extent this group and their challenges are brought into focus.

One of the dilemmas Hans mentioned was the fact that poor accessibility is a personal experience. It’s subjective, and there can be a lot behind it. Regardless of the detail and quality of your data, you can never be completely sure if it truly reflects the human experience it’s supposed to represent.
 
Michiel Bontenbal – The Urban Sounds Sensor
Our third and final speaker discussed sounds and noise pollution in an urban environment. It may not seem to immediately fit with the rest of the speakers, but urban sound is also important to consider when creating an accessible and liveable city.  Michiel Bontenbal, lecturer in business and IT courses at the Amsterdam University of Applied Sciences, told us more about the Urban Sounds sensor, developed in collaboration with the volunteer organization Sensemakers. He explained us more about the challenges they face with this AI-driven solution and raised some dilemmas in his work.

The Urban Sounds Sensor project was developed in response to the need for evidence of nighttime noise disturbances. It was crucial to be able to distinguish between different types of sounds, such as music, mopeds, alarms, doors, car noises, and honking.

Together with the volunteers from Sensemakers, Michiel designed the sensor in such a way that the recorded sounds are neither stored nor released. The microphone registers the sound, and the algorithm in the sensor immediately categorizes it within the device. This approach ensures privacy by design.

Training the sensor is still an ongoing process. Achieving high accuracy is challenging, as even humans sometimes have trouble identifying certain sounds. And, while measuring noise disturbances is definitely getting more attention in the city now. However, this specific method of distinguishing between sound categories is still lagging behind in both development and interest from government authorities.

Michiel concluded his presentation by discussing his dilemmas with the audience. One of his dilemmas, as expected, was about placing microphones in public spaces; how desirable is that, really? It's important to talk about ethics and privacy when measuring in public spaces, especially with a sound sensor that isn’t visible. His second point focused on the experience of city sounds. How you perceive sounds depends on personal experiences and preferences. Some people enjoy urban sounds, like the noise of a tram or ringing bike bells. People may have associations with certain sounds that determine whether they find them annoying, don't even notice them, or actually enjoy them. This is a factor that a sound sensor and the data it collects have difficulty accounting for.
 
Panel Discussion
After the presentations, we brought the speakers together for a panel discussion. Led by Chris de Veer, programme manager Mobility at Amsterdam InChange, there was an engaging conversation with the audience. To wrap things up, I’d like to highlight three key statements made by the speakers in response to some critical questions from the audience:

1. "We often try to objectify the world with data, but there is no objective truth. However, diving deep into data can give you a better and more diverse understanding of an issue or region." – Hans
2. "Data is always messy. If the data we input is messy, the outcome will also be messy. Garbage in, garbage out." – Michiel
3. “The Route Planner method and platform could be of great use in gaining a better overview of building accessibility throughout the city.” - Visruth

Thanks to the speakers for their stories and to the audience for the lively discussions afterwards. Want to join us for our next Data Dilemmas event? The next edition of this series of open events will be announced soon. We’re also always open to new themes and topics for this series; we’re curious to hear about the data dilemmas you encounter in your work!

ENGLISH BELOW

Gedurende de eerste helft van 2024 werkten we samen met vier studenten van de Hogeschool van Amsterdam (HvA) op het thema Mobiliteitsrechtvaardigheid. Samen met de provincie Noord-Holland waren we als opdrachtgevers onderdeel van een primeur: De eerste interdisciplinaire afstudeerkring van de Hogeschool van Amsterdam. De afstudeerders kwamen vanuit verschillende opleidingen. De groep van vier bestond uit twee Bestuurskunde studenten (Jade Salomons en Timo van Elst), een student Toegepaste Psychologie (Jackie Ippel), en een student Communicatie en Multimedia Design (Merel Thuis).

De HvA wilt haar studenten al vroeg bekend maken met interdisciplinair samenwerken en onderzoeken. Een domein-overstijgend en complex vraagstuk als Mobiliteitsrechtvaardigheid, wat al langere tijd binnen het Amsterdam Smart City netwerk wordt behandeld, bleek een mooi onderwerp voor hun eerste afstudeerkring. Voor zowel de HvA en de opdrachtgevers was er veel nieuw aan dit project en waren er veel onzekerheden, maar vanuit onze waarde ‘leren door te doen’ gingen we samen aan de slag!  
 
Resultaten
Na een kick-off met de leden van de Mobiliteitsrechtvaardigheid werkgroep en verkennende interviews met specialisten van Provincie Noord-Holland vormden de studenten concrete onderzoeksvragen. Na een brede introductie en vraagstelling hebben de studenten een deelonderwerp eigen gemaakt en hun afstudeeropdracht daarop ingericht. Bij deze licht ik kort toe wat de verschillende onderwerpen en resultaten waren. Bij vervolgvragen kunnen jullie mij of Bas Gerbrandy (PNH) een berichtje sturen.

- Timo keek naar het grotere plaatje en bestudeerde hoe het mobiliteitsbeleid in Noord-Holland nu is ingericht, met name met betrekking tot Mobiliteitsarmoede. Ook keek hij hoe participatiemethoden hier nu een rol in had. Hij schreef een advies waarin hij bijvoorbeeld pleit voor het installeren van participatie experts per domein/sector, in plaats van het als een apart team beschouwen.

- Jackie verdiepte zich nog meer in hoe ambtenaren zich verhouden tot de doelgroep die mobiliteitsarmoede kan ervaren. Zij onderzocht de bereidheid van ambtenaren om in gesprek te gaan met de doelgroep. Een belangrijk onderdeel wat velen nog een spannend idee vinden. Ook hielp Jackie mee met Jade’s focusgroep en kwalitatieve onderzoek.

- Jade ging namelijk het veld in. Ze sprak ouderen in Purmerend over hun reiservaringen en wat voor belemmeringen ze ervaren. Haar onderzoek bewees hoe belangrijk dit onderdeel is. Ze lichtten bijvoorbeeld uit dat ouderenvervoer goed geregeld is, maar dat ze angstig kunnen zijn tijdens hun reisbewegingen. Slechte kwaliteit van voetpaden en het snelle optrekken van een bus is waar ze het veel over wilden hebben.

- Ten slotte ging Merel aan de slag met een multidevice ontwerp. Ze creëerde een tool waarmee belevingen van inwoners op persoonlijk niveau uitgevraagd kunnen worden. Vervolgens wordt hierin inzichtelijk en tastbaar gemaakt wat beleidsrisico’s en -kansen zijn voor de sector Mobiliteit van de provincie. Het dient zo als gesprekstool en brug tussen de persoonlijke ervaringen van inwoners en de abstractere en strategische niveau van de beleidsmedewerkers.   
 
Interdisciplinair en organisatie-overstijgend samenwerken
Het is een intensieve periode geweest waarin we het de studenten, en hun afstudeerbegeleiders, niet altijd makkelijk hebben gemaakt. Het project stelde namelijk bloot hoe de afstudeertrajecten en -eisen verschillen per studie en faculteit binnen de HvA. De studenten en docenten gingen hier uiteindelijk soepel mee om, maar dit was zeker wennen voor ze tijdens de start van de afstudeerkring. Ook voor de opdrachtgevers en begeleiders was het een leerproces waarin we samen in een iteratief proces onze werkwijze en opdrachten moesten aanpassen.

Bij veel van de vraagstukken die langskomen in het Amsterdam Smart City netwerk gaat het over het belang van domein overstijgend werken en hoe veel moeite grote (overheids)organisaties hier mee hebben. Juist daarom kijken we tevreden en trots terug op dit proces. Op deze manier hebben we de studenten voor de start van hun carrière al laten kennismaken met het samenwerken op maatschappelijke vraagstukken, met anderen, die vanuit hun eigen expertise, achtergrond en creativiteit naar problemen en oplossingen kijken.   
 
Hogeschool van Amsterdam is op zoek naar een nieuw vraagstuk!
Ook komend jaar (start 2025) gaan we weer met veel enthousiasme aan de slag met een vraagstuk voor een nieuwe lichting afstudeerders. Om het onderwerp verder te brengen en om samen nog meer te leren over interdisciplinair samenwerken aan maatschappelijke vraagstukken. Samen met de HvA zijn we daarom op zoek naar een nieuw maatschappelijk vraagstuk voor de volgende groep afstudeerders. We zijn op zoek naar een onderwerp, maar ook een organisatie die, in combinatie met een ASC collega, als mede-opdrachtgever en begeleider zal optreden. Dit kan uiteraard in samenwerking met andere ASC partners.

Het onderwerp zal eind september bekend moeten zijn. In de weken die daarop volgen, zal de (groeps)opdracht gefinetuned worden en start de werving van geschikte studenten die in 2025 afstuderen.

Voor meer informatie kun je contact opnemen met Marije Poel (m.h.poel@hva.nl), Nora Rodenburg (n.m.rodenburg@hva.nl) of mij (pelle@amsterdamsmartcity.com)  
 
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ENGLISH:
 
During the first half of 2024, we collaborated with four students from the Amsterdam University of Applied Sciences (HvA) on the theme of Mobility Justice. Together with the Province of North Holland, we had the privilege of being part of a pioneering project: the first interdisciplinary graduation circle at the HvA. The graduates came from different programmes, and the group of four included two Public Administration students (Jade Salomons and Timo van Elst), a student Applied Psychology (Jackie Ippel), and a Communication and Multimedia Design student (Merel Thuis).

The HvA aims to familiarise its students early on with interdisciplinary collaboration and research. A complex, cross-domain issue like Mobility Justice, which has been a topic of focus within the Amsterdam Smart City network for some time (LINK), proved to be an excellent subject for their first graduation circle. For both the HvA and the commissioners of the topic, this project was new and presented many uncertainties, but driven by our value of ‘learning by doing,’ we embarked on this journey together!

Results
Following a kick-off with members of the Mobility Justice working group and exploratory interviews with specialists from the Province of North Holland, the students began to formulate concrete research questions. After a broad introduction and question formulation, each student chose a specific sub-topic to focus on for their graduation project. Below, I briefly outline the different topics and results. For further questions, feel free to contact me or Bas Gerbrandy (PNH, bas.gerbrandy@noord-holland.nl).

- Timo looked at the bigger picture, studying how mobility policy is currently structured in North Holland, particularly concerning Mobility Poverty. He also examined the role of participation methods in this context. In his advisory report, he advocates, for example, the installation of participation experts per domain/sector, rather than considering it as a separate team.

- Jackie delved deeper into how civil servants relate to the target group that may experience mobility poverty. She investigated the willingness of civil servants to engage in dialogue with this group, an essential aspect that many still find daunting. Jackie also assisted with Jade's focus group and qualitative research.

- Jade took to the field, speaking with the elderly in Purmerend about their travel experiences and the barriers they face. Her research highlighted the importance of this issue. For instance, she found that while transport services for the elderly are well-organised, they often feel anxious during their journeys. Poor pavement conditions and the sudden acceleration of buses were frequent topics of concern.

- Finally, Merel worked on a multi-device design. She created a tool that can be used to gather personal experiences from residents. This tool then makes the policy risks and opportunities for the Mobility sector in the province more visible and tangible. It serves as a discussion tool and a bridge between the personal experiences of residents and the more abstract, strategic level of policy officers.

Interdisciplinary and Cross-Organisational Collaboration
It has been an intensive period in which we didn’t always make it easy for the students and their graduation supervisors. The project revealed how graduation trajectories and requirements vary across programmes and faculties within the HvA. The students and lecturers eventually handled this smoothly, but it was certainly an adjustment for them at the start of the graduation circle. It was also a learning process for the supervisors, where we had to iteratively adapt our working methods and assignments together.

Many of the issues that arise in the Amsterdam Smart City network relate to the importance of cross-domain collaboration and the difficulties that large (government) organisations often face with this. That’s why we look back on this process with satisfaction and pride. We have introduced the students to the practice of working on social issues, with others who bring their own expertise, background, and creativity to the table, before the start of their careers.

Amsterdam University of Applied Sciences is Looking for a New Topic!
Next year (start of 2025), we will again enthusiastically tackle a new topic with a fresh group of graduates, to further advance the subject and learn even more about interdisciplinary collaboration on social issues. Together with the HvA, we are therefore looking for a new social issue for the next group of graduates. We are searching for a topic, as well as an organisation that, in combination with an ASC colleague, will act as a co-client and supervisor. This can, of course, be in collaboration with other ASC partners.

The topic should be finalised by the end of September. In the weeks after, the (group) assignment will be fine-tuned, and the recruitment of suitable students graduating in 2025 will begin.

For more information, you can contact Marije Poel (m.h.poel@hva.nl), Nora Rodenburg (n.m.rodenburg@hva.nl), or me (pelle@amsterdamsmartcity.com).

Rising petrol and electricity prices; increasing digitalisation and declining public transport supply, among other things, are causing more and more people to have problems getting around. Sustainability and shared mobility do not seem to be for everyone, and measures to encourage them may even exacerbate the problem. This increases the risk of social exclusion.

Since mid 2022, we have been working on the topics of inclusion, mobility poverty and mobility justice with our network partners in various working group sessions. Would you like to know more about our efforts, or the progress of the current working group? Contact me at pelle@amsterdamsmartcity.com.

Yuki Tol and Joaquim Moody, trend watchers for Smart Mobility at the Innovation Department of the Municipality of Amsterdam, delivered the Mobility Radar on future public Transport.Twee 'moonshots' geven je een,van zo'n 11 jaar) this March. In this first edition, the Amsterdam Smart Mobility program delves deeper into the city's mobility challenges. Will staff and funding shortages, the energy transition, and a growing demand for (accessible) transport options continue to impact the city's future public Transport system? Two 'moonshots' give us a glimpse into the future, showing what public Transport might look like in 2050.

The new concession for public Transport in Amsterdam is nearly ready and will commence in 2025 for a period of approximately 11 years. This is a good time to engage in discussions about the steps that need to be taken to achieve the goals and ambitions set for 2050. It is also crucial to determine what measures are necessary to address the developments that public Transport will face in the future. If the current system is continued, we are only one or two concessions away from 2050. Therefore, now is the time to start working on developments, innovations, and concepts that we want to include in the concessions for the 2030s and 2040s.

Exploring the future together
The Radar team has developed a workshop to engage with various organizations, experts, residents, and enthusiasts to discuss the Mobility Radar. In this workshop, participants jointly explore the trends and developments that can influence the future of mobility. It is a great way for participants to practice this way of thinking, and such a session also brings up topics and discussion points that the Municipality of Amsterdam can incorporate into its future explorations and concessions.
During our 24th Knowledge and Demo Day, Joaquim Moody hosted a work session for a diverse group of participants various organizations and domains. In three groups, we analysed an emerging public Transport challenge using the Mobility Radar approach and creatively thought about solutions. In the following paragraphs, I summarize what we discussed with the group.

Method
The starting point is a number of current challenges in public Transport: staff shortages, funding shortages, accessibility, the energy transition, and the growing demand for public Transport.

Each group selects one of the challenges and then 'dissects' it. Using a worksheet, you look at the following topics: What basic need underlies this challenge? What are examples of how or where you see this challenge currently? What macro changes play a role in the emergence of this challenge – in the long and short term? And how do these macro changes affect which basic needs are important and how they are fulfilled?

Next, you start creating a solution for this challenge and trend. Examples of solutions are: a service, a product, a regulatory adjustment, or an informative campaign. You also need to consider how you would deploy it and who exactly the target audience is.

Results

Accessibility
One of the groups analysed the challenge of public transport accessibility. This needs to be adequate for everyone, now and in the future. Accessibility involves affordability, the digital skills required, travel costs, and physical accessibility. This challenge mainly revolves around the basic needs of connectedness, independence, and control. The macro changes playing a role are migration (increasing number of people to be transported) and aging (more people wanting to travel independently but requiring extra assistance – particularly in digital and physical aspects). Therefore, more space and special assistance will be needed for a growing group of travellers.
The group proposed focusing more on 'micro public transport' and 'on-demand public transport' and making bus and train compartments more flexible. This would make people less dependent on a rigid system and travel environment. The group argued that air travel can serve as an example, where you can specify exactly where you want to sit, whether you need extra space, and if you require extra assistance. These needs deserve more attention in public transport as well. This can be tested with prototypes in train cars and buses and is intended for the target groups: the elderly, people with disabilities, and parents with young children.

Staff Shortages in Public transport
The challenge of 'staff shortages in public transport' is reflected in developments such as cancelled schedules, high work pressure, high absenteeism, strikes, and less social control in public transport (due to less staff). The basic needs affected by this challenge are the need for social status, financial security (for the driver), and a pleasant, healthy workplace. Macro changes playing a role include the large number of job opportunities in other sectors, increasing aggression and hardening in society, worsening public perception of public transport, and aging. As a result, working in public transport has become less prestigious, less safe, relatively less well-paid, and there is little influx of new, young employees.
The group proposed a campaign to improve the image of working in public transport. Currently, too few people choose this profession. However, with campaigns similar to those by the Defense Department, it could be made trendy and attractive again. Influencers or famous Dutch people could also play a role in this. The target audience to be enthused includes young starters and people considering a career switch.

The Growing Demand for public transport
Finally, the third group presented their worksheet regarding the challenge of the growing demand for public transport (and the decline in public transport investments). This is reflected in the decline in service quality, travel options, and the fact that less equipment is available. This affects the basic needs of comfort, connection, and being able to be oneself). Macro changes exacerbating these challenges include the decreasing space for mobility, individualization as a societal development, and increasing travel costs. This leads to a kind of public transport anxiety, aversion, and aggression, which is already happening and is only getting worse, the group noted.

The group proposed recognizing the societal role of public transport more, which would lead to more respect and funding. We should also further 'de-peak' travel times by better aligning telecommuting days or departure times for employees. This can be tested with pilots in specific (travel) areas or with large employers. The target audience can be seen as all travellers together.

Follow-Up
Joaquim will use the presented analyses and solutions as inspiration for further research and use the feedback on the method and workshop to improve such sessions in the future. Enthusiastic participants also wanted to use this method for sessions with students and international delegations, illustrating its success!
During the upcoming Knowledge- and Demo Day, we will have another session on mobility with a similar approach, but this time we will work with the scenario studies made by the Province of North Holland. Thinking about the future using trends, scenarios, and moonshots is essential in every domain, especially when done with a diverse group and maintaining connection.