Veel MKB-ers willen zich uit de crisis innoveren. Internationaal actief worden is kansrijk en vraagt voorbereiding en energie. Amsterdam Trade and Innovate en PIM Noord-Holland (Programma Investeringsgereed Innovatief MKB Noord-Holland) willen ondernemers helpen dit goed en succesvol aan te pakken. Ben jij een MKB-er in de MRA die actief is op de thema's van smartcity? Vul dan de enquête in zodat ons aanbod goed aansluit bij wat jij nodig hebt. Hou onze media in de gaten, in q1 organiseren we onze eerste event gericht op internationalisering.
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The Public Stack: a Model to Incorporate Public Values in Technology

Public administrators, public tech developers, and public service providers face the same challenge: How to develop and use technology in accordance with public values like openness, fairness, and inclusivity? The question is urgent as we continue to rely upon proprietary technology that is developed within a surveillance capitalist context and is incompatible with the goals and missions of our democratic institutions. This problem has been a driving force behind the development of the public stack, a conceptual model developed by Waag through ACROSS and other projects, which roots technical development in public values.
The idea behind the public stack is simple: There are unseen layers behind the technology we use, including hardware, software, design processes, and business models. All of these layers affect the relationship between people and technology – as consumers, subjects, or (as the public stack model advocates) citizens and human beings in a democratic society. The public stack challenges developers, funders, and other stakeholders to develop technology based on shared public values by utilising participatory design processes and open technology. The goal is to position people and the planet as democratic agents; and as more equal stakeholders in deciding how technology is developed and implemented.
ACROSS is a Horizon2020 European project that develops open source resources to protect digital identity and personal data across European borders. In this context, Waag is developing the public stack model into a service design approach – a resource to help others reflect upon and improve the extent to which their own ‘stack’ is reflective of public values. In late 2022, Waag developed a method using the public stack as a lens to prompt reflection amongst developers. A more extensive public stack reflection process is now underway in ACROSS; resources to guide other developers through this same process will be made available later in 2023.
The public stack is a useful model for anyone involved in technology, whether as a developer, funder, active, or even passive user. In the case of ACROSS, its adoption helped project partners to implement decentralised privacy-by-design technology based on values like privacy and user control. The model lends itself to be applied just as well in other use cases:
- Municipalities can use the public stack to maintain democratic approaches to technology development and adoption in cities.
- Developers of both public and private tech can use the public stack to reflect on which values are embedded in their technology.
- Researchers can use the public stack as a way to ethically assess technology.
- Policymakers can use the public stack as a way to understand, communicate, and shape the context in which technology development and implementation occurs.
Are you interested in using the public stack in your own project, initiative, or development process? We’d love to hear about it. Let us know more by emailing us at publicstack@waag.org.
Curious about AI? What about the future of the creative industry?

Are you a creative and curious how the advent of AI might impact you, your work, your world? For a whole afternoon we will delve into Artificial Intelligence. We’re curious about its significance for the creative industry. Will it change the creative field as we know it? Transform the lives of creatives? And shape the future for the whole sector?
In a jam packed afternoon full of demo's and discussions we will explore these topics. Ethics, Art, Skills, Energy Impact, DIY, IP, technology, they are all on the agenda.
Be curious. Come join. Your input is necessary.
Entrance free, limited tickets
Event - Circularity 23

Transforming our systems, structures, and strategies is crucial for a just, resilient world within planetary boundaries. It's time to unlearn linear systems and move from extractive to regenerative.
To dive into this discussion, CEO, Eva Gladek, and Commercial & Partnerships Lead - Agrifood & Biodiversity, Andrew McCue at Metabolic, will speak at Circularity 23 on June 5th - 7th, 2023, themed around accelerating the circular economy. This premier event, organized by GreenBiz Group, brings together professionals driving the circular economy.
Eva will share insights on innovative financing for the circular economy, while Andrew will discuss the importance of circular food supply chains.
More about the event in the link!