10 circular businesses in the Davos spotlight

CIRCOLLAB, a network in the Metropolitan Region of Amsterdam aimed at accelerating the circular transition, is developing a method to apply systems thinking and eco-centric approaches in organisations. While developing the right workshop methods, they are hosting meet-ups to discover what it takes for organisations to look beyond their organisational boundaries and feel part of the larger system. In this worksession, our Demoday participants were invited to apply value chain- and systems thinking within a Almere Pampus case, and articulate their feedback on the workshop methods.

The case of Almere Pampus

The development of Pampus is a great example to use for experiments on circular value systems as there is a fresh clean sheet to start off with. Pampus can be used as a showcase and be a leading international example for sustainable area development by designing the area in a circular, climate-adaptive, nature-inclusive and energy-neutral way from the start, and by investing in necessary and smart above- and underground systems for energy, water, soil, food and waste early on. The two themes used during this exercise were the use of biobased building materials from hemp, and a transport system for local groceries.

Value Mapping

After an introduction by Melanie de Vries (Windesheim), Quirine Winkler (Windesheim) and Darina Huinck (HvA), the participants were split into two groups, each with their own Pampus Eiland topic. We were invited to make use of a ‘Value Mapping tool for sustainable business modelling (Bocken et al., 2012) to explore the value chain for our case. After the identification of the case its ‘purpose’, there were a few steps to walk through with the group and enrich the blank canvas:

• First of all, we identified some ‘values created’, in line with the purpose of the case. Think of; financial profits, healthier living conditions, sustainable building materials etc.
• Secondly, we identified all stakeholders concerned with the value chain. They could either be connected to the case because of their influence or because they’re affected by it. Think of; businesses, societal actors, nature, policy etc.
• Realizing the goal of the chain also has its negative side effects. Think of; the need for new knowledge and training, the abandonment of efficient production chains etc.
• The final two steps involved identifying the missed values and (the related) value opportunities. The group of stakeholders related to the value network could take on these value opportunities if they work together. For example; the need for new knowledge and training could create opportunities for new education business models, and; if the creating of new building materials requires more technical educated producers, they could be rewarded with discounts or financial help on housing in these newly created neighbourhoods.
• When all steps have been completed, you can actually look back at your input on the value map and make some adjustments if necessary. The initial purpose of the value chain for example, could be different now that all types of values and stakeholders have been identified.

Insights

• Collaborating on an innovation case with the help of such methodology, made the participants aware of the complexities when considering a complete (eco)system. It emphasised the importance of considering the system and its stakeholders, and the variety of (surprising) ways in which value can be created within its network.

• Identifying the ‘values destroyed’ and taking on the ‘value opportunities’ would be of importance in real-life scenarios. But who should be responsible for what? This made the group aware of the importance of independent- and network organizations to make networks and systems flourish.

• During this exercise the groups were randomized. However, it became clear that each individual has their own expertise and interests and therefore has a personal perception or view of the system its analysing. The variety of values and stakeholders you could identify seem endless, and your personal perspective will determine what you focus on. It is therefore important to determine the composition of the group with which you will shape such a value map.

• And last but not least, Melanie, Quirine and Darina received feedback on this workshop from the participants. They will use this feedback to further develop this method and workshop, before they invite regional parties to take part in their Learning Network Circular Collaboration.

Would you like to know more about CIRCOLLAB or their Systems / Value Mapping workshops? Get in contact with Melanie (m.h.devries@windesheim.nl) or CIRCOLLAB (circollab@hva.nl). Are you working at -or with- one of our partner organisations and would you like to organise a worksession at one of our Demodays? Get in touch with me! pelle@amsterdamsmartcity.com

When working together on transitions, it is important to be aware of and sensitive to the impact of power and systemic oppression in participatory processes. Within the Amsterdam Smart City network, the question of inclusion and civic participation, is often brought up in worksessions and discussions. However, we often lack the tools to find the bottlenecks and really include all important beneficiaries.

Therefore, we asked our valued partners Kennisland and DRIFT to lead a workshop about Power in Transitions at Demoday #20 on May 16. Dave van Loon and Faduma Mukhtar (Kennisland) together with Aron Teunissen (DRIFT) taught the participants more about power in transitions, based on the Power Literacy Framework and Field Guide from Kennisland. This guide describes five different forms of power and offers a set of tools for professionals to become more aware of power dynamics in their work.

The five forms of power

According to the Power Literacy Guide by Kennisland, there are five forms of power in design process. If you want to learn more about this, you can download the Power Literacy guide here. The five forms of power are:

Privilege: The type of power you get from a social relation whereby you benefit due to the social group you belong to, at the expense of another social group. It is an unearned advantage and often invisible to those who have it.

Access power: The ability to influence who is included in and excluded from the design project and process.

Goal power: The ability to initiate the design project to begin with, as well as the ability to influence decisions related to framing the problem, goals, and structure of the design process.

Role power: The ability to influence the roles that different stakeholders take on. This includes the ability to assign any roles or titles in the design process, as well as influencing the role each stakeholder plays in making decisions.

Rule power: The ability to influence the way that those in the design process will work together. It includes the ability to influence what is considered normal, what is allowed and what isn’t, how actors will communicate with each other, what language is used, and beliefs about what types of knowledge are valid.

Power check

After a theoretical introduction of the five forms of power, we split into smaller groups to perform a so-called power check for different Amsterdam Smart City projects, such as the Mobility Challenge and “Wat mensen beweegt”. Using this power check, the participants looked at access power and goal power. We identified all actors affected by the project and indicated which actors were not involved. The different actors were then assigned a role in different stages of the process: listener, co-creator, advisor, partner or director.

Most important take-aways

The goal of this exercise was to create more awareness about involving target groups in different stages of the project. The main take-aways were:

• The role for the for the ‘benefit group’, the people that are impacted by the project, is often too small. If beneficiaries are involved, this often happens in the last stages of the project. In this phase in the project, it is often more difficult or not possible at all to influence decision-making;

• To create equal power, some parties have to ‘give away’ (some of) their power;

• Truly inclusive work takes time, effort and money. It is not something takes place overnight;

• Awareness is half of the battle: make the topic of systemic oppression in participatory process a structural part of your (work)process).

Want to learn more about power in transitions? Read more.

The transition towards a circular economy and the energy transition are both needed to reach a sustainable economy and society. The two are intertwined, as the materials needed for the energy transition (such as solar panels) are enormous and the speed of the energy transition is very dependent on the availability of sustainable raw materials, scarce earth metals and biomass. An integral approach is needed in the Metropolitan Region Amsterdam.

Metropolitan Region Amsterdam (MRA), City of Amsterdam, Province of North Holland (PNH) and Amsterdam Economic Board commit to actively stimulating this integral approach. In the session on the Transition day, we explored what the current connection or disconnection is between the two transitions in order to define the best next step.

Insights of the session

Led by Marielle de Bloois of Royal HaskoningDHV, all participants drew the current situation of both transitions. By explaining our drawings to each other, we all got new insights into the current situation and barriers between the two transitions. The main findings, visualised by Thomas van Daalen of Flatland are:

• There is enormous attention for the energy transition in terms of money, people and communication;
• There is only little attention for circular economy whilst the urgency is nothing less;
• People working on the transitions are working in separate teams with little connection whilst they are working on the same societal challenges;
• The circular economy is unknown and complex. If people want to connect the transitions they don’t know where to start;
• We have to rethink and link our narrative and connect people working on both transition and connect solutions.

The next steps

The session has led us to valuable new insights, and the participants are ready to take the next steps. For now, we have agreed on the following:

• The participants from the municipality of Haarlemmermeer will internally make a connection with their colleagues working on the energy transition.
• Eurofiber will dive deeper into available knowledge within their organisation.
• Edwin from the MRA will take the lead in setting up an approach with Province of North Holland, City of Amsterdam and Amsterdam Economic Board to make sure the topic of the circular energy transition will be part of the MRA agenda 2024.
• Amsterdam Smart City will keep the topic on the agenda and connect the right people around it.