13. Ethical Principles and Applications of Digital Technology: Immersive Technology, Blockchain and Platforms

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In the 13th episode of the Better cities -The contribution of digital technology-series I will continue the description of applications of digital technology and their evaluation based on relevant ethical principles treated in episode 9. Episode 12 discussed: (1) Internet of Things, (2) robotics, and (3) biometrics. Below, I will cover (4) Immersive technology (augmented and virtual reality), (5) blockchain and (6) platforms. By way of conclusion, I return to the implications of all these applications for governance.
The ethical principles mentioned in chapter 9 are: privacy, autonomy, security, control, human dignity, justice, and power relations.

4. Immersive technology (augmented and virtual reality)

Augmented reality adds information to our perception. The oldest examples are messages that pilots of super-fast fighter planes could read on their glasses, so that they eyes without interruption could follow their "target". Its most popular application is the game Pokémon Go. Additional information via the smartphone screen is also often available when visiting 'places of interest'. The infamous Google Glasses were an excellent tool for this purpose but due to the obvious risk of privacy violations their application soon came to an end. This is unfortunate for certain groups, for example the hearing impaired.
Virtual reality goes much further by replacing our sensory perception by images of an artificial world. This requires a special helmet, such as the oculus rift. Applications mainly find their way through gaming. But it is also possible to show the interior of a house in three dimensions or to take a virtual walk through a neighborhood that is yet to be built.

A primitive form of virtual reality was Second live, in which the screen gave access to an alternative reality, in which your avatar communicates with others’. That could go a long way, like someone who reported being raped by a fellow avatar. Nowadays, the capabilities of augmented reality are expanding rapidly. Think of a virtual space where the user meets others to converse, listen, or to do whatever.

Metaverse
Augmented reality takes you to the metaverse, which was first described by Neil Stephenson in his dystopian book Snow Crash in 1992. As the power of computers grew, the idea of the metaverse gained new impetus and recently Marc Zuckerberg announced that his new company Meta Platforms will gradually turn Facebook into a fully digital world. This immerses the users in the most diverse experiences, which they partly evoke themselves, such as communicating with other avatars, attending a concert, going to the disco, and getting acquainted with strangers and of course going to shops, because it remains a medium to make money.
Only recently, Microsoft has also announced that it would bring its operating system (Windows), web servers (Azure), communication networks (Teams and Linkedin) hardware (HoloLens), entertainment (Xbox) and IP (Minecraft) together in a virtual reality. The recent €60 billion-acquisition of game producer Activision Blizzard, producer of the Call of Duty video games, fits in with this policy and indicates that the company expects to make a lot of money with its version of the metaverse.
In the expected struggle between the titans, Amazon will probably join in and build the virtual mall of and for everyone's dreams.

It remains to be seen whether a younger generation, less consumer-addicted and more concerned about nature, is waiting for a completely artificial world. I hope not.

Privacy
The risks of augmented reality have been widely mentioned from the start. For example, for research purposes, Google had been given the right to remotely track the movements of the eyes of people wearing Google glasses. For the rest, it is not only governments and companies that will spy on people, but above all people will spy on each other.

Safety
After a short time, those who move through the metaverse develop balance problems. Worse is that the risk of addiction is high.

Human dignity
There is a danger that people who frequently dwell in imaginary worlds can no longer distinguish fake and real and alienate from themselves in the 'real' world and lose the social skills that are necessary in it.

Power relations
Big Tech is getting even more tools to analyze our preferences and influence us, including through deep fakes, which can imitate existing people in real life. This raises questions about the risks that citizens run, and about the even greater role of companies that offer immersive technology.

5. Blockchain

Blockchain makes it possible to record transactions (of money, securities, contracts, and objects) without the mediation of an authorized body (government, employer, bank, notary). The first version of blockchain was bitcoin, initially only intended for financial transactions. Today, there are hundreds of variants, of which Ethereum is the most widely used.
The essence of blockchain is that the database of all transactions, the ledger, is stored on everyone's computer and is therefore accessible to every user. Miners ensure that a cryptocurrency is only used for one transaction or that a contract is not changed afterwards by one of the parties involved. Once most miners have approved a series of transactions, these transactions together form an unchangeable block.
Miners are eager to approve blocks, because whoever turns out to have done so first will receive a significant fee in cryptocurrency. Mining takes time and, above all, requires a huge amount of computing power and therefore energy. Alternative methods are diligently sought, such as a method that mainly concerns the reputation of the miner.

Blockchain stems from a drive for radical decentralization and reduction of the power of states, banks, and companies. That has worked out differently in practice. It is mainly governments and large companies in the US, Russia, China, South Korea, and the Netherlands, for example Albert Heijn, that are ensuring a steady increase.

As a means of securely storing transactions and recording mutual obligations, as in the case of digital autonomous organizations and smart contacts, blockchain has more potential than as a cryptocurrency. An absolute precondition is finding an alternative for the high consumption of energy.

Privacy
Blockchain grew out of the pursuit of escaping the ubiquitous eavesdropping enterprises and state. That is why dubious transactions are preferably handled with cryptocurrency. There is no complete anonymity, because cryptocurrency must be regularly exchanged for official money,

Autonomy
Perhaps more human autonomy comes into its own in blockchain than in any other system. For this it is necessary to know how it works well. This is all the truer in the case of non-financial transactions.

Safety
There are certain risks: The moment a miner has more than 50% of the computer capacity, it can completely corrupt the system. This situation is not imaginary. In 2019, there were two Chinese miners who together owned more than the half of computer capacity.

Power relations
Not much is known about the position of miners. There is a tendency towards ever-increasing concentration, which carries dangers about the sustainability of the system. As concentration increases, cryptocurrency holdings will also become increasingly skewed. After all, it is the miners who ensure the expansion of the available amount of money.

6. Digital platforms

Companies such as Amazon, Uber and Airbnb represent a new form of economic activity that has far-reaching consequences for other companies and urban life. They essentially consist of digital platforms that bring providers and consumers together.

Imagine you are in Amazon's virtual fitting room. You sit on a chair and a series of models pass by all of which exactly have your figure and size and maybe also your appearance. You can vary endlessly what they are wearing, until you have found or put together the outfit of your dreams. This can apply to all conceivable purchases, up to cars, including a driving simulator. With the push of a button, it is ordered and a few hours later the drone drops your order at your doorstep.
Digital platforms bring together a range of digital technology applications, such as Internet of Things, robotics, immersive technology, artificial intelligence and blockchain, to monitor the immense flows of goods and services.

Privacy
In the world of platforms, privacy is of little or no importance. Companies want to earn as much as possible from you and therefore collect masses of information about your behavior, preferences, and expenses. This in exchange for convenience and free gadgets such as navigation, search engines and email.

Autonomy
Some platforms are part of the sharing economy. They enable direct transactions between people and, as in the case of Airbnb, provide an unprecedented range of accommodations from which to choose.

Justice
Employees in platform companies often have poor labor conditions. For example, Uber drivers are followed, checked, and assessed all day long. In distribution centers, all remaining human actions are prescribed down to the minute.
In these companies, a large gap arises between the small inner circle of managers and technicians and the large outer circle of "contractors" that the company has nothing to do with and who have nothing to do with the company.

Power relations
These companies also contribute to widening the gap between rich and poor; the unprecedentedly large earnings go to top management and shareholders and, where possible, tax is avoided.
Platforms like Airbnb make it possible to distort competition on a large scale; the accommodations they rent out do not comply with the safety and tax rules that apply to regular companies.
The growth of platforms that have taken on monopolistic forms is the major cause of urban disruption without contributing to the costs it entails for the community.

Back to governance

In the previous articles, I have elaborated a framework for dealing with digitization in a socially responsible manner. Two lines of thought developed in this, that of the value of digital technology and that of its ethical use.

The value of digital technology
Digital technology must be given shape and content as one of the tools with which a city works towards an ecologically and socially sustainable future. To help articulate what such a future means, I introduced Kate Raworth's ideas about the donut economy. The design of a vision of the future must be a broadly supported democratic process, in which citizens also test the solution of their inclining problems against the sustainable prosperity of future generations and that of people elsewhere in the world.
The most important question when it comes to (digital) technology is therefore which (digital) technological tools contribute to the realization of a socially and ecologically sustainable city?

The ethical use of technology
In the world in which we try to realize the sustainable city of the future, digital technology is developing rapidly, in the fort place under the influence of commercial and political interests. Cities are confronted with these technologies through powerful smart city technology marketing.
The most important question for cities to ask is How do we assess available technologies from an ethical perspective.

In the government of cities, both trains of thought come together: Together, the answers to these questions can lead to the choice, design, and application of digital techniques as part of the realization of a vision for an ecologically and socially sustainable future of the city.

In the next two articles I examine how ethical principles are dealt with in practice. In the first article I will put Amsterdam in the spotlight and next, I look at how several municipalities are digitizing responsibly in the context of the Agenda stad.

The link below opens an overview of all published and future articles in this series.

https://www.dropbox.com/s/3u002oqccv5bs99/Preliminary%20overview%20of%20articles.docx?dl=0

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