In Today’s Changemakers, we talk with pioneers in our network who are all, in their own way, shaping the city and region of the future. Our third guest in this series is Jan van ‘t Hek, project manager and consultant at Metabolic and member of Young on Board at Amsterdam Economic Board. Metabolic is a multidisciplinary organization and one of the leading companies worldwide in the field of the circular economy. Much of their research and work is widely shared, making them agenda-setting, a responsibility that Jan finds motivating.
Jan has been a member of Young on Board for two years because he felt the need to make an impact in the city, in addition to his work. He sought a group of people with diverse backgrounds and fields of work to broaden his perspective. “I also have an interest in political and administrative matters and how we are governed in the Netherlands and the region, and the dynamics at play. Getting a glimpse behind the scenes there is very educational.” Additionally, Jan is an ambassador for the foundation “Luister Eens”, which aims to normalize conversations about mental health issues.
From Baltimore to Glasgow to Amsterdam
Jan is currently working on various projects that he finds important due to their potential to bring about real change. However, he notes that it is often difficult to see how quickly these changes are happening and what actually comes of their advice at Metabolic. One of the projects he is currently working on is in Baltimore. Here, they are mapping out the major material flows in the city spatially and setting conditions and principles for a waste transfer facility (WTF). The goal of this project is to create local value for communities and reduce the proportion of residual waste.
“There is a very strong community feeling in Baltimore. So we are looking at how we can strengthen this community with a WTF. We map out the major flows and assess their value, and how the local communities can benefit from them. It not only helps to return the value of those raw materials but also creates jobs.” The ultimate goal is to create a plan and a vision for how this facility can be realized. Jan hopes that this project, which is now close to implementation, will actually be carried out, although many governments are still reluctant to take concrete steps.
In addition, Jan is working on a study for Glasgow, where they have mapped out the demand for wood in the built environment, including the origin and sustainability of that wood. Glasgow wants to focus more on timber construction in the coming years, especially for high-rise buildings. The results of this study are being used to establish key guidelines for material selection and design principles for wood in the early stages of a construction development.
The insights Jan and his team gain in other cities are also applied to make an impact in Amsterdam. “At Metabolic, we have a strategic partnership with the City of Amsterdam. This allows us to avoid having to conduct separate research projects each time. We provide both requested advice on current themes and unsolicited advice, sharing insights based on what we see elsewhere with Amsterdam. This gives us the opportunity to put issues on the agenda that would normally not come up, despite the political colors and lengthy processes.”
Young Changemakers
Jan emphasizes the importance of people from his generation stepping into positions where decisions can be made. “For my generation, it’s quite clear that the current system doesn’t work for us.” This becomes evident in the struggle to find housing and the constant movement from one crisis to another, with no clear outlook for improvement. As a result, a generation has grown up with uncertainty on many fronts. “I think a strength of this generation is that they no longer believe in the idea that everything is manageable. We have to work with what we have, and I think we’re very aware of the scarcity of many resources.”
At the same time, he highlights the importance of intergenerational knowledge exchange, especially in the field of the circular economy. “It’s a hypercomplex challenge. It’s about bringing about large-scale behavioral change. On an individual level, you want to ensure that people feel involved, but at the same time, it’s also crucial that governments and large organizations take the lead. This involves resource use, environmental impact, poor working conditions, and child labor. I don’t think we can hold individuals responsible for this. Some people simply aren’t in a position to choose sustainable options due to socioeconomic circumstances.”
What Moves Jan?
Jan easily recalls a specific moment that marked a turning point in his career: “I was raised with the importance of a sustainable world. Sometime in 2015, I saw the “Tegenlicht” episode about the end of ownership, with Thomas Rau. I was so inspired by that story that I fully immersed myself in the circular economy. That was a clear starting point and something I still refer to.”
Jan finds a good balance between work and private life important, despite the challenges and versatility of his roles at Metabolic and Young on Board. “I generally find it fairly easy to switch between work and private life. But I always try to get enough exercise, and I love cooking—and I have a boat. Being on the water is the easiest way to disconnect. The pace is simply much slower.”
How Does the Future Move?
We concluded the interview with the following two questions.
What is your dream scenario for the future of the Amsterdam Metropolitan Area?
“I don't have a very clear dream scenario, but I hope that the (inter)national political developments will not affect our region. I hope that the Amsterdam Metropolitan Area can position itself as a progressive region with its eyes on the future and a focus on people and nature. Where value is not only expressed in financial terms but also attributed to nature, community spirit, and (mental) well-being.”
How do you see your role in this scenario?
“I stand firmly for what I believe in, both in my work and in my role at Young on Board. I have also thought about becoming politically active, maybe that will happen later. I don't know if I can bring about the change I want, but I will do my best in both my work and personal life to contribute to a sustainable future. I'll see what roles come with that.”
