The call for Let it Grow’s second Incubation Programme is now open and is accepting applications until 10 September 2017. Let it Grow believes in the value of plants and flowers to ensure happier and healthier city living. Let it Grow’s Incubation Programme is a five-month programme based in Amsterdam and is designed to accelerate entrepreneurial teams that work with flowers and plants in new ways. Successful applicants will receive €10,000 (no equity will be asked in return), a dedicated mentor, workshops/trainings and access to their extensive network of professionals. The first programme had a Net Promoter Score of +90. Apply now at letitgrow.org/apply
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🚨 𝗪𝗲'𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝘁 𝟱𝟬% – 𝗮𝗻𝗱 𝘄𝗲 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗲𝘃𝗲𝗻 𝗸𝗶𝗰𝗸𝗲𝗱 𝗼𝗳𝗳 𝘆𝗲𝘁! 🚨

Wow! Half of the tickets for our Cenex Nederland Lenteborrel have already been ordered – and the event isn’t even happening until 8th of May 2025. 🎉
That means: lots of excitement, high expectations, and... an opportunity you don’t want to miss.
The event will be focusing on Transport & Mobility, Circular Mobility, Energy & Infrastructure, where you can expect the following.
📍 What to expect:
✅ Meet exhibitors and explore the latest innovations
🎮 Join or watch two exciting serious game sessions
🎤 Be inspired by four engaging keynotes (English)
🥂 End the day with our annual spring reception where you have the opportunity to network.
Want to join us? Don’t wait too long – the remaining 50% is likely to go even faster. 🎫
Please make sure to get your (free) ticket via Eventbrite
Waag Open: de slimste deurbel

Weet jouw deurbel alles van je buren? Of juist van de privacywetten? Welke deurbel plaatst de grappigste opnames op het internet? Kortom; wie heeft de slimste deurbel?
Een op de vijf huizen in Nederland heeft inmiddels een slimme deurbel, met als populairste deurbellen die van Amazon (Ring), Google (Nest) en het Chinese Anker (Eufy). Maar de slimme deurbel heeft ook een keerzijde; geen van die fabrikanten toont een oprecht initiatief om het ontwerp van hun producten op de Nederlandse privacywetten aan te passen. Ze slaan beelden veel langer op dan het advies van de Autoriteit Persoonsgegevens (AP), laten het nooit merken als ze filmen, hoogstens met een sticker die voorbijgangers op de hoogte zou moeten stellen van actief cameragebruik.
Tijdens Waag Open: De slimste deurbel bespreken we de recente ontwikkelingen rond de slimme deurbellen met ontwerper Roos Groothuizen. Ook ga je aan de slag met je eigen slimme deurbel! Aan welke voorwaarden wil je dat jouw slimme deurbel voldoet? Bouw je een slimme deurbel die helemaal in lijn is met privacywetten? Een deurbel die het buurtgevoel versterkt? Of misschien juist een bel die meteen alle beelden automatisch op internet zet?
Programma
19:30 - 19:45 uur | Welkom en intro |
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19:45 - 21:15 uur | Presentatie Roos Groothuizen |
21:15 - 21:30 uur | Smart Deurbel ontwerpen |
21:30 - 22:00 uur | Nabespreking en borrel |
Outdoor Office Day 2025

Hi Jim,
Thanks for your interest in Let it Grow and our Incubation Programme! Our programme is definitely open to those who are using plants as part of their product offering. The most important thing we look at is how plants and/or flowers are integrated in that product offering and if we see this as adding value to urban areas. We look for innovation in the way green is integrated and applied.
Your company does use an interesting technique, and you are spot on when it comes to the amount of waste that is generated with billboards and signage.
I would recommend you to get in touch with the lead of the Incubation Programme. She's back from her holiday next week (June 14). She'll be catching up on a lot of work, but please do email her at irene[at]letitgrow.org. You might be able to connect with her about the options for you to apply to our programme.
I hope this helps! If you have any other questions, please do let me know. Here to answer any I can!
Best,
Shari (Community Builder Let it Grow)
Hi Shari,
What a great initiative! Quick question. Is this program open to start-ups that would like to use plants as part of their product offering? I work with Amsterdam to produce their urban communication using what is known as Natural-Media or green graffiti.
For years, I have been looking at developing living billboards and signage. Outdoor advertising in Amsterdam alone is responsible for producing 7000 to 9000 tons of greenhouse gases each year. In the EU each year the outdoor advertising industry consumes as much paper as a one meter wide piece of paper that wraps our planet 3.9 times. Average life cycle is 12 days and most of it is burned or down cycled. Using plants to create patterns has been done for centuries but rarely has this been used as a communication medium though plants are perfect for this.
However, this is just one technique of a portfolio of techniques that I use. You can check out my business at www.naturalmediaexperts.com
I am not sure I fit the bill but I certainly find this a valuable way to help develop the technique of using plants as a communication medium.
Thoughts?
Jim