Sustainable mobility on demand is not only for cities, is it?

My friend Marco Maréchal wrote an interesting article on unlocking municipalities and the countryside towards the cities via sustainable mobility on demand.

Although I agree with most of his views, I think we should take this conversation to a more holistic level: how can we work parallel towards innovations that people do not need to travel to work every day anymore.
Let's also think about moving ‘bits and bytes instead of atoms’ or in other words bring the ‘work to the worker instead the worker to work’ (quotes by Bas Boorsma).
So, we can work on reducing the amount of transportation movements. Compare it with waste management or reducing your electricity bill.

If we are able to convince people to produce less waste, it is the best solution to our waste problem instead of finding innovative and most of the expensive ways to process all the current waste.
And reducing energy consumption by isolating houses is far more effective than generating more energy in sustainable ways.

Therefore, reducing cars and other transportation activities is at least as important as finding sustainable mobility solutions on demand to improve the quality of living of citizens who work-live-play in urban and rural areas.
f we are able to convince people to produce less waste it is the best solution to our waste problem instead of finding innovative and most of the expensive ways to process all the current waste.
And reducing energy consumption by isolating houses is far more affective than generating more energy in sustainable ways.

Therefore, reducing cars and other transportation movements activities is at least as important as finding sustainable mobility solutions on demand to improve the quality of living of citizens who work-live-play in urban and rural areas.

https://lnkd.in/eZ8qt8m

Do you think this is smart?

2 Comments

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Frans-Anton Vermast's picture
Frans-Anton Vermast

For starters my suggestions would be:

  • change the way of appraisal of employees: output instead of hours worked —> this basically requires a behavioural change from middle management
  • reduce desk top ratio
  • through symmetrical communication infrastructure you can create a (virtual) work space (at home for example) as if you are in the office to encourage them to commute less
  • create incentives for employees to share rides and cars
  • encourage video and or audio meetings
Menouschka Plugge's picture
Menouschka Plugge

Totally agree! But there is a huge behavioural change needed to get people out of their cars. How do you think we can stimulate this behaviour?

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