URGENT: Participants for April 30 Cycling Focus Group needed!

The research study focuses on marketing strategies used to stimulate and help improve cycling in cities. The session will be fun and engaging and investigate the effectiveness of strategies. The 8-10 participants chosen will be shown a series of material in an open discussion format and encouraged to reflect on their experiences, perceptions and opinions regarding cycling.

The ideal participant describes themselves as occasional bicyclists; you may cycle semi-regularly and are interested in bicycling more often, or not at all but would like to get on the bicycle if barriers were removed. The study encourages people of all ages, ethnicities and abilities living within the City of Amsterdam to participate. So Amsterdammers, new immigrants, expats and students are all welcome!

April 30, 2018 – 7:00-8:30pm

Tweede Laurierdwarsstraat 64I, 1016 RC Amsterdam – corner of Lauriergracht (press buzzer at entrance)

Snacks and drinks will be provided during the two sessions and much gratitude for devoting your time to the study!

If you are interested in contributing to this valuable research please email or call James on the contact details below and briefly describe how often you bike and for what purpose, your age, gender and nationality/ethnicity.

James Ranson
University of Amsterdam
E: james.ranson@student.uva.nl
P: +31 (0)684.068.408