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To keep Amsterdam liveable the municipality collaborates with its citizens. On average Amsterdam’s population grows with 10.000 people a year. This small big city has a density of 5065 people per square km, over 180 different nationalities. 19% of the total Dutch GDP is earned in the Amsterdam Metropolitan Area. Between 2015 and 2016, the amount of tourists in Amsterdam increased by 7%. To keep Amsterdam’s 162 canals, monumental centre and residential areas liveable, innovative initiatives are required. Share your innovative concepts and ideas here!
Demoday #28: From Policy to Practice: Inclusive Design Ambitions of the Amsterdam Transport Authority

On the 5th of June, during the 28th Knowledge and Demo Day, we explored the topic of Inclusive Design in the context of mobility projects together with a diverse group of network partners. Iris Ruysch introduced the theme on behalf of the Amsterdam Transport Authority (Vervoerregio), while David Koop and Lotte de Wolde from our knowledge partner Flatland facilitated the session format, moderation and visual notes.
The ambition of the Amsterdam Transport Authority
The Amsterdam Transport Authority is responsible for public transport across fourteen municipalities in the region and is working towards a mobility system that enables people to travel quickly, safely and comfortably by public transport, bicycle or car. In addition to organising and funding public transport and investing in infrastructure, the Authority actively contributes to broader societal goals such as sustainability, health and inclusivity.
Inclusive mobility is one of the key themes within the wider mobility policy. The central principle is that everyone – regardless of age, income, disability, gender or background – should be able to travel well and comfortably throughout the region. This calls for a mobility system that is accessible, affordable, appropriate, socially safe and welcoming.
The aim of the session on 5 June was to work with the network towards an initial action plan for applying inclusive design principles in mobility projects. Iris is keen to ensure that the ambitions around inclusivity are not only stated in policy and vision documents but are truly embedded in the organisation – from policymakers to implementation teams.
Session set-up
After an introduction by Iris on the context and ambitions within the Transport Authority, we got to work. In small groups, participants explored the profile of the implementing civil servant (using a persona canvas) and considered desirable changes in approach; in terms of attitude, skills and collaboration.
We then used the Inclusive Design Wheel to examine how existing programme components of the Authority could be made more inclusive. In pairs, we tackled themes such as accessible travel information, social safety at stations (specifically for women), and improving bicycle parking facilities.
The Inclusive Design Wheel is an iterative process model that supports the structural integration of inclusivity into design and policy projects. The model emphasises collaboration, repetition, and continuous learning. It consists of four phases:
- Explore: Gather insights about users, their needs, and potential exclusion.
- Create: Develop ideas, concepts, and prototypes that address inclusive needs.
- Evaluate: Test whether the designs are inclusive, collect feedback, and make improvements where necessary.
- Manage: Ensure shared understanding, set goals, engage stakeholders, and embed the process.
Outcomes and insights
While the persona profiles were being developed, I observed the group discussions and noted several important insights to take forward in the development of the action plan:
- Awareness and concrete translation: Implementation teams often already have an intrinsic motivation to contribute to inclusivity goals set in policy. However, they may not always realise how their day-to-day work can support those goals. It’s important to continuously ask the question ‘How, exactly?’. Tools like checklists, templates and practical examples can support this translation from policy to practice.
- Flexible guidelines and not ‘extra work’: Given the differences in scale, pace and content of projects, guidelines need to be flexible. There must also be sufficient room in terms of time and budget. Most importantly, these guidelines and action plans should feel supportive, not like extra rules or bureaucracy. Too many rigid frameworks can backfire.
- Interaction between policy and implementation: There is a need for more two-way communication. Implementation teams want to be involved early in policy development, especially when they will be the ones carrying it out. They also want opportunities to reflect with policymakers on whether policy is being implemented as intended. This allows for timely feedback and course-correction based on real-world experience.
- An Inclusive Design mindset: Beyond sharpened policy documents and a stronger focus on the end user, Inclusive Design also requires a mindset – one that is inquisitive and reflective. Embedding this within the organisational culture will require more than just an action plan.
What’s next
Iris collected valuable input to kick-start the development of the action plan, and participants gained a better understanding of the Amsterdam Transport Authority, the principles of Inclusive Design, and what it takes to move from policy to implementation. This summer, a trainee will start at the Transport Authority to further develop this topic and the action plan. The session, this report, and Flatland’s visual notes provide a strong foundation to build on. We’ll be meeting with Iris and David to explore how we can support this follow-up.
Would you like to learn more about any of the topics or developments mentioned in this report? Feel free to email pelle@amsterdaminchange.com.
Waag Open: Electric Garden

In de hoop dat technologie ons uit de klimaatcrisis redt, worden er miljoenen geïnvesteerd in technologieën op het gebied van kunstmatige intelligentie. Tegelijkertijd genereert de hele IT-industrie nu al 900 Megaton aan CO2 per jaar. Dat is zeven keer zoveel als de uitstoot van heel Nederland in 2023. Technologische innovatie en een gezond ecosysteem lijken niet samen te gaan. Kunnen technologie en natuur samenwerken bij het redden van onze planeet?
Kunstenaar Sunjoo Lee experimenteert in haar project ‘Electric Garden’ met een elektriciteitsproducerende tuin. Zolang het ecosysteem in haar tuin bloeit, kan elektriciteit worden opgewekt. Tijdens deze Waag Open in juli maken we een eigen Electric Garden in de Waag. In een boeiende workshop neemt Sunjoo je mee in de wereld van regeneratieve technologie en leer je hoe de natuur als duurzame energiebron kan fungeren.
Programma
19:15 - 19:30 uur | Inloop |
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19:30 - 19:45 uur | Welkom & introductie |
19:45 - 21:30 uur | Workshop Electric Garden |
Over Electric Garden
Electric Garden verkent op creatieve wijze de mogelijke samenwerking tussen natuurlijke ecosystemen en digitale systemen. De tuin produceert elektriciteit via het metabolisme van anaerobe bacteriën die in natte grond leven, met behulp van een technologie die Microbial Fuel Cells wordt genoemd. Elke container werkt als een batterij en is uitgerust met elektroden die de elektronen oogsten die door de bacteriën worden uitgezonden. De planten en insecten in de tuin voeden de bacteriën. Zolang het ecosysteem bloeit, kan elektriciteit worden opgewekt.
Over Sunjoo Lee
Sunjoo Lee is een interdisciplinair kunstenaar. Haar werk bevindt zich op het snijvlak van kunst, technologie en ecologie. Ze is gevestigd in Nederland en Zuid-Korea en is gefascineerd door het gebruik van elektronica en digitale hulpmiddelen die het menselijk belang overstijgen. In haar werk verkent ze onderwerpen als meer dan menselijke filosofie, emergentie, biomimicry, toekomstige vormen van symbiose en permacomputing.
Waag Open
Elke eerste donderdagavond van de maand opent Waag haar deuren! Kom langs om te discussiëren en te doen. Want we gaan niet alleen in discussie over maatschappelijke thema's en de toekomst – je leert daarnaast ook altijd iets praktisch. Iets dat je altijd al hebt willen uitproberen, zoals de 3D-printer in het FabLab, of juist iets dat je nooit had verwacht, zoals uitpluizen hoe DNA in elkaar zit in ons biotech-lab. Waag Open vindt plaats in de maakplaatsen op de eerste en tweede verdieping van het historische Waaggebouw op de Nieuwmarkt.
Toegankelijkheid
Mocht je krap bij kas zitten en wel graag aan dit evenement willen deelnemen, neem dan contact op met sanna [@] waag [punt] org.
Urban Clean Air Roundtable

I'm reaching out to warmly invite you to join an upcoming roundtable we’re organizing on Tuesday June 17th focused on clean air in cities (Flyer is attached).
Given Amsterdam InChange's strong role in engaging professionals and communities in environmental monitoring, we believe your perspective would be highly valuable in the conversation. We also see this as a great opportunity to share your work and connect with other researchers, policy makers, and civil society actors active in the clean air space.
The content is a round table session, in which we share what is being worked on and what possible future developments are from different perspectives. The program for the day:
- 11:00 Welcome
- 11:15 Introduction
- 11:30 Presentations on current research/ policies
- 12:45 Lunch
- 13:30 Brainstorm: what-else-can-we-do-and-who-would-we-need-for-that?
- 14:45 Closing up with ten-agreements-plan
We still have a few speaking opportunities available, so if you or someone from your team would be interested in presenting your work or simply joining the discussion, we’d be delighted. Please feel free to email me or my colleague Sanne (sanne.van.breukelen@cenexgroup.nl) directly if you'd like more details or if you’d like to participate.
A Lab Open Huis. Met exposities, pitches voor een positieve toekomst, live muziek, dans en theater, workshops en meer!

Laat je nieuwsgierigheid de vrije loop tijdens het <strong>A Lab Open Huis</strong>. Een creatief en innovatief festival voor alle nieuwsgierige Amsterdammers die in deze turbulente tijden waarde hechten aan kunst & cultuur, duurzaamheid en sociale innovatie.
Kom kijken hoe meer dan 350 members in onze broedplaats werken aan een positieve toekomst. Met een programma vol exposities, live muziek, kunst, pitches, theater, fotoreportages, workshops, interessante ontmoetingen en meer! Kinderen? Neem ze vooral mee, het is voor iedereen een feestje!
Ontdek nieuwe ideeën, ontmoet makers en verken het live programma. Dwaal rond en laat je verrassen door wat je tegenkomt, of volg een van de inspirerende routes die speciaal zijn samengesteld langs de thema’s waar A Lab members aan werken. Er is een (digitale) kunst & cultuurroute, een duurzaamheidsroute, een sociaal maatschappelijke innovatieroute en ga voor een mix van activiteiten in de kidsroute.
Bekijk het volledige programma met timetables komende tijd op de website, maar een sneak peek is natuurlijk altijd leuk. Laat je meevoeren door livemuziek – van opkomend raptalent tot jazzy klanken – en ontdek unieke ervaringen zoals een levende algenexpo, verticale dans op de binnentuinmuur en interactieve datavisualisatie. Luister naar korte, inspirerende talks over een zelfredzame toekomst, stap in een Kanta vol verhalen over Amsterdam Noord, of scoor iets moois in de A Lab pop-up store. Geniet van wereldse smaken van de restaurants van het nieuwe Maritim Hotel, bewonder kunst van o.a. jonge makers, draai aan een meteorologisch rad of ga zelf aan de slag in een escape room of met je eigen digitale kunst. En voor filmliefhebbers: struin door Izzy’s Videotheek voor verborgen parels die je nergens kunt streamen.
Het event is gratis, maar reserveer wel je gratis ticket via deze link.
Uncover the Hidden Tech of Amsterdam’s Streets

Join us on June 25 for the Sensor Discovery Tour, a guided walk through the bustling Leidseplein area — a real-time lab for smart city technologies. As sensors increasingly shape how we move, live, and feel safe, concerned citizens are asking: Who sees what, and why?
Combining the new Transparent City AR app prototype and your own phone we’ll reveal the invisible digital layer of the city — from cameras to air quality sensors — and explore what these devices measure, who owns the data, and how they impact our rights.
This isn’t just a tour — it’s a growing citizen-led movement for digital transparency in public space. Together, we’ll reflect on the ethics, ownership, and social value of urban tech. Led by experts in sensor policy and urban innovation, the tour invites Amsterdammers, technologists, designers, and policymakers to reimagine the smart city as open, visible, and accountable.
🕓 25 June 2025 | 16:00–18:00
📍 Start: Leidseplein | End: De Balie
🎟️ Free – registration required
“We’re not just creating technology for cities—we’re creating better cities for people.” From Global Goals to Local Action: How Amsterdam Is Building a Smarter, Fairer City

As the world grapples with massive challenges—climate change, rapid urbanisation, digital disruption, and growing inequality—some cities are not waiting for top-down solutions. They are rolling up their sleeves and experimenting with new ways to improve life for everyone, block by block. Amsterdam is one of those cities.
That’s why I was proud to share Amsterdam InChanges approach to smart, inclusive urban innovation at the #CIPPCD2025 conference in Aveiro.
Through our open innovation platform, <strong>Amsterdam InChange</strong>, the city has become a global leader in turning lofty global ambitions into practical, local action. But Amsterdam’s model isn’t built around flashy tech or utopian blueprints. Instead, it’s grounded in an essential question: How can we use innovation to improve people’s everyday lives?
Local Action for Global Challenges
Amsterdam understands that the climate crisis, digital transition, and social inequality can’t be solved by government alone—or by technology alone. That’s why it launched Amsterdam Smart City in 2009 as a public-private partnership. What began as small-scale energy-saving pilots has grown into a community of over 8,500 members, coordinating more than 300 projects across the city and beyond.
The approach is rooted in co-creation. Citizens, companies, knowledge institutions, and government actors come together to design, test, and scale solutions that serve the public good. The values that guide the network are clear: people first, openness, transparency, learning by doing, and public value.
The Doughnut as a Compass
Amsterdam was the first city in the world to embrace Doughnut Economics as a guiding framework. The “City Doughnut,” developed with economist Kate Raworth, helps policymakers balance the city’s ecological footprint with the social foundations that all citizens need: housing, education, health, equity, and more. It’s a tool to align every local decision with both planetary boundaries and human dignity.
This framework has inspired circular construction strategies, neighbourhood energy co-ops, and more inclusive procurement policies. It shows that global concepts can become real when grounded in local practice.
Making Innovation Inclusive
One of Amsterdam’s core beliefs is that smart cities must be <strong>inclusive cities</strong>. That means tackling issues like <strong>mobility poverty</strong>, where rising transport costs and digital-only services make it harder for low-income or elderly residents to get around.
Through the <strong>Mobility Poverty Challenge</strong>, Amsterdam partnered with the Province of North Holland and researchers from DRIFT to understand where and how exclusion occurs—and to design better public mobility systems. Pilot ideas like a “Mobility Wallet” (a subsidy for essential travel) and more inclusive digital apps emerged from real conversations with affected residents.
The same inclusive mindset guides Amsterdam’s digital transformation. In the suburb of Haarlemmermeer, officials flipped the script on e-government. Instead of asking citizens to become “digitally skilled,” they asked how government systems could become more <strong>humane</strong>. This led to simplified interfaces, better access to services, and ultimately more trust.
Responsible Tech and Energy from the Ground Up
Tech transparency is another pillar of the Amsterdam model. The city runs the world’s first <strong>Algorithm Register</strong>, giving the public insight into how AI and automated systems are used in services—from traffic enforcement to housing applications. Anyone can access this register, offer feedback, and better understand how digital decisions are made.
In the energy space, the city supports both bold innovation and careful upscaling. At the <strong>Johan Cruijff ArenA</strong>, used electric vehicle batteries store solar energy, powering concerts and matches with clean backup power. At the same time, a coalition of partners led by Amsterdam InChange is working to scale up Local Energy Systems by collecting lessons learned and creating a toolkit for community-led energy.
What Makes It Work?
If there’s one secret to Amsterdam’s success, it’s the governance model: small, neutral facilitation teams guiding large multi-stakeholder coalitions, anchored by public trust and shared purpose. Regular Demo Days allow project teams to showcase progress, get feedback, and adapt. This culture of transparency and iteration helps avoid the so-called “innovation graveyard,” where pilot projects go to die.
The city also embraces failure—as long as it’s shared and learned from. Reports like “Organising Smart City Projects” openly list lessons, from the importance of strong leadership to the need for viable business models and continuous user involvement.
An Invitation to Other Cities
Amsterdam’s smart city is not a blueprint—it’s a mindset. Start with your biggest local challenge. Bring the right people together. Make space for experimentation. Build bridges between local and global. And, above all, put citizens at the centre.
As international smart city ambassador Frans-Anton Vermast puts it: “We’re not just creating technology for cities—we’re creating better cities for people.”
The III International Conference on Public Policies and Data Science
Digital Society School - Transformation Learning Programme Info session

Call to all aspiring leaders!
Are you looking for the next step in advancing your leadership and management skills in alignment with your current role?
Join our upcoming info session on June 11th to learn more about the Transformation Leadership Programme (TLP) – Digital Society School’s part-time programme designed for professionals ready to lead change in the digital and sustainable transition.
We’re looking for Netherlands-based professionals with a Master’s degree and at least 2 years of relevant work experience, particularly with skills in project and team management.
During the info session we will be joined by former Transformation Owners from the TLP track who will share their own experiences during the programme.
The info session will take place online on June 11th 16:00 CET. See you then!
Hyperlink

Op zaterdag 14 juni organiseren Waag Futurelab en PublicSpaces Hyperlink: een dag waarop je kunt maken, ontdekken en meedenken - op weg naar een beter internet. Hier leer je in een Augmented Reality (AR) game hoe je nepnieuws herkent, fix je jouw data-slurpende telefoon, maak je jouw eigen slimme deurbel, en nog veel meer.
Programma
Deuren gaan open om 14:00 uur. Doorlopend zijn er workshops en exposities te bezoeken, en vanaf 16:00 uur starten ook de verschillende talks.
Workshops
De slimste deurbel
Weet jouw deurbel alles van je buren? Of juist van de privacywetten? Welke deurbel plaatst de grappigste opnames op het internet? Kunstenaar Roos Groothuizen neemt je mee in de wereld van slimme deurbellen, en dan ga je zelf aan de slag! Wie ontwerpt de slimste deurbel?
Escape Fake - een AR escaperoom over nepnieuws
Via een Augmented Reality game stap je in een virtuele wereld waar je in raadsels en puzzels leert desinformatie te onderscheiden van betrouwbare informatie op het internet. Stap in het virtuele Museum of Fake met voorbeelden van historisch nepnieuws, of onderzoek desinformatie, phishing en deepfakes in de games The Bus Situation en Trouble with eLiza.
Fix Your Phone Shop
Je smartphone is stuk - en het is niet alleen een gebarsten scherm. Het probleem zit in de apps, het besturingssysteem, de hardware, en het beïnvloedt jouw privacy, je gezondheid en onze planeet. Dat kan anders!
Social Socials Helpdesk
Klaar met je afhankelijkheid van big tech’s social mediaplatforms? Wij helpen je op weg! Welke echt sociale socials bestaan al? Waar moet je op letten? Hoe word je een Mastodont op Mastodon? Zijn Pixelfed en Peertube wellicht iets voor jou? Kom langs voor al jouw vragen.
Expo's
Acid Clouds
Op zoek naar de fysieke impact van onze digitale cloud. De exponentiële groei van ons datagebruik vraagt om steeds meer datacenters, die als enorme blokken ruimte innemen in onze fysieke leefomgeving. Ontwerper Niels Schrader en fotograaf Roel Backaert gingen voor Acid Couds ‘s nachts op pad om de datacenters vast te leggen die nodig zijn om onze digitale wereld draaiende te houden.
Regenerative Tech
Datacenters, energieverbruik, oprakende natuurlijke grondstoffen – technologische innovatie en ons ecosysteem lijken niet samen te gaan. Hoe kunnen we een digitale wereld bouwen die ook onze planeet ondersteunt? Kunstenaars en ontwerpers laten zien dat het wél kan! Met werken van Leanne Wijnsma, Lukas Engelhardt, Rein van der Woerd en Sunjoo Lee.
Talks
Achter de schermen van onze telefoons
<em>16:00 uur - VPRO Tegenlicht mini-meetup met Chris Vijn</em>
Chris Vijn is regisseur bij VPRO Tegenlicht, en vertelt in deze mini-meetup over de aflevering <em>Zo bevrijd je je smartphone van big tech volgens Marleen Stikker</em>. Samen gaan we in gesprek over hoe je de digitale wereld in beeld brengt.
Hoe ziet het internet er nou echt uit?
<em>17:00 uur - Niels Schrader & Judith Veenkamp</em>
Met <em>Acid Clouds</em> onderzoekt ontwerper Niels Schrader hoe het internet eruit ziet in onze fysieke wereld, met een fotoserie van de datacenters in Nederland en portretten van de grondleggers van ons internet. Samen met Judith Veenkamp (Waag Futurelab) praten we over hoe het internet er nu uit ziet – en hoe we willen dat het eruit komt te zien.
Mesh networks
<em>18:00 uur - Radical Data Collective & Pourya Omidi</em>
How can we create a resilient internet alternative for when central services cut out?
Is het (AI) kunst of kan het weg?
<em>19:00 uur - Laurence Scherz & Ola Bonati</em>
ChatGPT als je therapeut, deepfakes, en plaatjes van mensen die nooit bestaan hebben. Wat gebeurt er nu AI zich diep in onze teksten, beelden en zelfs sociale leven wortelt? Onderzoeker en schrijver Laurence Scherz vertelt over de verwachtingen, angstbeelden en dromen die we misschien wel hebben over AI. Samen met Ola Bonati (Waag Futurelab) onderzoeken we wat het betekent als grote commerciële algoritmes creatief werk overnemen.
Op naar een beter internet
Wat is jouw eerste herinnering van ‘het internet’? Een bezoek aan de Digitale Stad (DDS) via een Telnet verbinding, de dansende banaan van Hyves, chatten op MSN of het downloaden van muziek Napster of Limewire voor je mp3 speler of diskman.
Wat je herinnering ook is: grote kans dat je eerste herinnering een beter gevoel geeft dan het internet waar je nu dagelijks gebruik van maakt. We betalen met onze data, zijn verslaafd aan scrollen en hebben steeds meer te maken met desinformatie, haatspraak en politieke manipulatie op sociale mediaplatformen. Het huidige internet kenmerkt zich door een aantal grote techbedrijven die de regels bepalen. We zijn meer dan ooit afhankelijk van sociale mediaplatformen van big tech en die bedrijven raken steeds meer verweven met politieke macht. Het moet en kán anders - bij Hyperlink ontdek je hoe!
Toegankelijkheid
Mocht je krap bij kas zitten en wel graag aan dit evenement willen deelnemen, neem dan contact op met claudia [@] waag [punt] org.
PublicSpaces conferentie 2025: Shaping our Digital Future
Wil je je verder verdiepen in het onwerp van een beter internet? Kom op vrijdag 13 juni naar Pakhuis de Zwijger voor de vijfde editie van de PublicSpaces conferentie!
Dit evenement is een onderdeel van de ToekomstTiendaagse van 12 t/m 21 juni 2025, een programma in het kader van de viering van Amsterdam 750 jaar.
Neem je werk en je uitdagingen mee naar buiten en vier Outdoor Office Day in het Amsterdamse Bos

De stedelijke natuur als jouw werkplek.
Dit jaar in het Amsterdamse Bos waar iedereen duurzame leiders, toekomstdenkers & doeners kan ontmoeten. Zij staan klaar om met jou een rondje Amsterdamse Bos te lopen. Boek een één-op-éen wanderwalk om jouw onderwerp of uitdaging te bespreken.
Of neem jouw overleg mee naar buiten of kom met je laptop het bos in. Inspirerende ‘collega’s’, frisse lucht vers van de bomen en natuurlijk een duurzame barista. Het grote buitenkantoor is 12 juni ingericht met buiten werkplekken & inspiratie.
Waag Open: de slimste deurbel

Weet jouw deurbel alles van je buren? Of juist van de privacywetten? Welke deurbel plaatst de grappigste opnames op het internet? Kortom; wie heeft de slimste deurbel?
Een op de vijf huizen in Nederland heeft inmiddels een slimme deurbel, met als populairste deurbellen die van Amazon (Ring), Google (Nest) en het Chinese Anker (Eufy). Maar de slimme deurbel heeft ook een keerzijde; geen van die fabrikanten toont een oprecht initiatief om het ontwerp van hun producten op de Nederlandse privacywetten aan te passen. Ze slaan beelden veel langer op dan het advies van de Autoriteit Persoonsgegevens (AP), laten het nooit merken als ze filmen, hoogstens met een sticker die voorbijgangers op de hoogte zou moeten stellen van actief cameragebruik.
Tijdens Waag Open: De slimste deurbel bespreken we de recente ontwikkelingen rond de slimme deurbellen met ontwerper Roos Groothuizen. Ook ga je aan de slag met je eigen slimme deurbel! Aan welke voorwaarden wil je dat jouw slimme deurbel voldoet? Bouw je een slimme deurbel die helemaal in lijn is met privacywetten? Een deurbel die het buurtgevoel versterkt? Of misschien juist een bel die meteen alle beelden automatisch op internet zet?
Programma
19:30 - 19:45 uur | Welkom en intro |
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19:45 - 21:15 uur | Presentatie Roos Groothuizen |
21:15 - 21:30 uur | Smart Deurbel ontwerpen |
21:30 - 22:00 uur | Nabespreking en borrel |
Outdoor Office Day 2025

On June 12th 2025 we will celebrate the 7th edition of the international Outdoor Office Day. It’s an open invitation to take your work outside, reconnect with the surrounding urban nature around your office.
This year’s theme is 'Connecting with each other’: with your direct colleagues, colleagues from other departments, neighbours, or external relations. Please join the growing network of individuals and companies that take their work outside more and more often. Get inspired whilst you spend time surrounded by urban nature. This enhances new and meaningful relationships, stimulates the flow of good ideas and supports the forging of valuable collaborations.
Please meet our partners and participants:
https://www.outdoorofficeday.nl/participants
If in Amsterdam we invite for wanderwalk with sustainable leaders. Join us in Amsterdamse Bos to discuss your dilemma's, learn from each other and connect.
Vacancy: PhD position on The Organization of Innovation for Sustainability Transition at Vrije Universiteit Amsterdam
Have you obtained a master's degree in social and/or organization sciences, and would you like to study innovation and change? Then consider joining our interdisciplinary team with a PhD research on accelerating sustainability transitions!
This PhD position is part of an interdisciplinary team of three PhD researchers, one postdoc, and two senior researchers in the project ‘EXTRA’: <em>From EXperiment to sustainable change: TRAnsformative methodologies for innovation and learning</em>. EXTRA is a collaboration between multiple universities and public and private partners to research and advance physical and experimental environments as enabling methodologies for learning and innovation, also known as living labs.
Living labs are applied by various change-makers, including governmental actors, industry partners, NGOs, researchers, and citizens, to co-create innovations. However, while much experimentation and innovation occur, achieving long-term systemic change remains difficult. Therefore, the main purpose of EXTRA is to amplify the transformative power of living labs with novel insights, instruments, and human capacities, thus enabling change-makers to make sustainable changes and societal impacts.
In the consortium this PhD research will focus on the organization of innovation to accelerate sustainability transition. More specifically, by gathering knowledge and analyses across different fields and cases, this research will identify and validate (inter)organizational approaches, interventions, and business models to overcome barriers and enable the public-private collaboration needed for embedding, translating, and scaling innovations.
For more information about the project, please visit: https://www.nwo.nl/nieuws/financiering-voor-onderzoeksproject-over-fysieke-experimentele-omgevingen ; https://www.tudelft.nl/2024/bk/nwo-financiering-voor-innovatief-onderzoek-naar-fysieke-experimentele-omgevingen.
Sensemakers #IoTDay celebration: Easter Workshop

For the 15th year we're celebrating International IoTDay, it's all about sharing knowledge about how to create your own projects and connecting with people in the process!
We’re excited to share a fun and engaging project with you! Join the Easter workshop, creating a beautiful personalized ornament that you can lasercut and program yourself! (of course we'll help!)
More information on the project can be found here:
https://sensemakersams.org/wp-content/uploads/2024/12/Sensemakers-XMas2024-Project.pdf
There is a fee involved, but we have 2 'Pay-It-Forward' kits available for those low on budget this holiday season. Just dm Manon if you want one of those!
And of course we'll have some free alternatives like experimenting with 3D printing your own Easter-buddy:-)
ThingsCon Exhibition and Salon: Provotypes interactions with city and citizens

Imagine a world where everyday objects are imbued with the power of generative AI. What possibilities and challenges would emerge? ThingsCon aims to explore this frontier by inviting designers to create provotypes of the near future “generative things”.
To ignite imagination and foster meaningful discussions, we like to use the concept of “provotypes” – provocative prototypes of generative things. These tangible glimpses into tomorrow are catalysts, opening up critical dialogues about our impending relationships with AI-infused objects.
The exhibition “Generative Things” premiered at TH/NGS 2024 on 13 December 2024 in Volkshotel Amsterdam and will travel to other places in 2025, sparking conversations and imagination. ThingsCon organizes this initiative in collaboration with Master Digital Design of Amsterdam University of Applied Sciences, Waag Futurelab, and is part of the Amsterdam 750 futures program.
14 April: exhibition and workshop
Next up, we’re taking Generative Things to Amsterdam University of Applied Sciences. Our next public event, scheduled for late 14 April, will feature:
- An updated exhibition with new and refined provotype designs
- An in-depth reflection workshop relating the provotypes to city life
We’re revisiting the provotypes to create “situated designs” that respond to Amsterdam’s unique context. By partnering with local societal organizations, we’ll develop specific scenarios to test our provotypes in real-world settings, bringing the future of Generative Things to life in our city’s streets and spaces.
The outcomes will be an inspiration and a point of departure for a speculative design workshop on 15 April to create a future zine. We have a separate RSVP for this workshop day.
The program of the Salon:
14:00-15:00 Visit the exhibition with provotypes
15:00-17:00 Workshop to sketch out interactions in the city with each provotype
- introduction on the backgrounds
- short 3 min pitches by designers of the provotypes
- discussing the provotypes in relation to the categories
- formulate takeaways
17:00-19:00 Share results, drinks
If you can not make it to the workshop but like to see the results, feel free to drop by at 17h.
Location
The Salon and the Makeathon will take place Monday 14 April at the location of Master Digital Design, Theo Thijssenhuis building, 4th floor, Wibautstraat Amsterdam.
Read more about the background of the project on the website.
Apply for The Next 750 and attend TNW Conference

Your talent, recognized
LET'S CELEBRATE YOU!
The Next 750 builds upon the legacy of our renowned T500 program, expanding our recognition platform in honor of <strong>Amsterdam's 750th anniversary</strong>.
This is a celebration of exceptional talent in tech and entrepreneurship, showcasing individuals who are shaping the future across three categories:
- <strong>Rising Stars</strong>: Talents under 30 redefining innovation
- <strong>Inclusion Champions</strong>: Diverse individuals driving change through unique perspectives
- <strong>Amsterdam Changemakers</strong>: Local pioneers making an impact in the Amsterdam community
TNW Conference is proud to use its platform to honor and empower these 750 incredible talents.
Tech moves fast, but it’s powered by people. That’s why we’re giving The Next 750 access to TNW Conference 2025 — to connect them with the visibility, tools, and networks they need to thrive.
We’re shining a spotlight on the movers, makers, and game-changers shaping what’s next. Their contributions deserve to be celebrated, their potential amplified. Together, we’re not just building the future of Amsterdam—we’re shaping the future of the world.
A panel of judges will carefully review applications based on the following criteria: relevant (work) experience, side projects, and personal accomplishments to find the best candidates.
Applications are <strong>now open.</strong> This program is a great opportunity to connect with some of the most talented individuals in the digital tech industry, and you don't wanna miss it!
Waag Open: Plataan-check

Er zijn allerlei manieren om luchtkwaliteit te meten, met sensoren, filters of zelfs met planten! Verken met Urgenda de mogelijkheden van natuurlijke sensoren: boomschors van platanen. Deze Waag Open vormt de aftrap van de landelijke actie van Urgenda: De plataan-check.
Platanen kunnen met hun schors veel vertellen over de hoeveelheid fijnstof in hun omgeving. In hun bast slaan ze (fijn)stof uit hun omgeving op. Onderzoekers kunnen met laboratoriumonderzoek uit de bast aflezen hoeveel fijnstof er in de omgeving van de boom is uitgestoten.
Samen met Urgenda verzamelen we tijdens Waag Open boomschors van de plataan. Daarbij vertelt Urgenda hoe plataanschors inzicht geeft in de hoeveelheid fijnstof in Nederland. Daarnaast leidt Imme Ruarus, hoofd van Waag’s Smart Citizens Lab, de avond in met een introductie over citizen sensing: hoe bewoners met technologische metingen, natuurlijke metingen en observaties hun leefomgeving in kaart brengen.
Na Waag Open kun je zelf aan de slag met plataanschors verzamelen en meedoen met de plataan-check!
PhD translation: Capturing change in the energy transition and beyond (with Tessa de Geus)

(this event is in Dutch)
De actie-onderzoekers van DRIFT werken jarenlang aan hun proefschrift en ontwikkelen daarmee state-of-the-art kennis en tools. Traditioneel gezien wordt deze kennis echter alleen ontsloten in boekvorm en overgedragen aan hun commissie van (hoog)leraren. Daarom organiseren we naast een PhD-verdediging een PhD-vertaling.
Op 11 april is de beurt aan Tessa de Geus. We duiken in haar proefschrift ‘Capturing change’ (<em>verandering vatten).</em> Het onderwerp: verschillende vormen van ‘capture’ in de energietransitie – krijgen radicale nieuwe initiatieven of ideeën de wind eronder zodra ze zich op een groter speelveld begeven of raken ze vleugellam?
Hoewel de term buiten de transitiewetenschap (nog) niet zo bekend is, is ‘capture’ een heet hangijzer voor wie werkt aan fundamentele maatschappelijke verandering. Denk aan een overheid die een burgerinitiatief ondersteunt of eigen innovatieve praktijken opschaalt – in grote veranderingsprocessen als de energietransitie is veel hoop gevestigd op zulke nieuwe bestuursvormen, maar is weinig bekend over de schaduwzijde ervan, stelt Tessa.
Net als bij de PhD-verdediging beginnen we met een ‘lekenpraatje’ — Tessa legt in begrijpelijke taal uit wat ze heeft onderzocht en welke conclusies en aanbevelingen daaruit volgen.
Daarna openen we het gesprek. Onze drie panelleden stellen zich kort voor en dan gaan met de promovendus in gesprek over vragen als: wat betekenen jouw uitkomsten voor mijn beleid, bedrijf of activisme? Wat herken ik en wat zie ik toch anders? En hoe zouden we opgedane lessen en methodes kunnen toepassen in ons (werk)veld?
Op 11 april kun je van 10:00-11:00 via YouTube live meekijken met dit evenement. Meer informatie vind je op onze website:
Online course Just Sustainability Transitions

Across six interactive online sessions, this course offers the tools, knowledge, and inspiration needed to support just and sustainable transformations – grounded in action research, critical reflection, and peer learning.
We are offering the course for the third time, this year in collaboration with Dina Lupin from University of Southampton.
We have made the programme a bit more compact to make it more affordable, and as always offer it at a variable rate (€1,775.00 for well-paid professionals and €1,245.00 for those with more limited financial means) to make it as accessible as possible.
Demoday #27: Zero Emission City Logistics - The Food Center Amsterdam Case. Hosted by the Interdisciplinary Graduation Circle (HvA)

Amsterdam faces a major logistics challenge: from January 2025 onwards, polluting delivery vans will no longer be allowed in the city centre. How can entrepreneurs and suppliers in the food sector prepare for this and turn the transition into a success? Four fourth-year students from the Amsterdam University of Applied Sciences (HvA) are working together in an interdisciplinary graduation circle to find solutions. They are addressing both the technical aspects of this issue and the communication side. Drawing on their different fields of study, they analyse the problem and develop a joint recommendation for the Amsterdam Transport Region (Vervoerregio Amsterdam). As part of their research, they used this working session as a focus group with stakeholders from the Amsterdam InChange network.
Opening of the session
Stan van der Meer (Logistics Management), Chanel Pinas (Digital Marketing), Jay van den Boog (Digital Marketing), and Vanessa Man (Logistics Engineering) opened the session with a few questions to get a sense of the participants in the room. The attendees rated their own level of expertise on the topic and wrote down a word they associated with the issue.
The room was filled with expertise: policymakers from the Municipality of Amsterdam directly involved in the issue, as well as researchers and advisors from Arcadis and Cenex who are actively working on zero-emission logistics. Representatives from the Port of Amsterdam and EIT Urban Mobility (a European network) were also present, each bringing their own perspective on the challenge.
Statements and discussion
The students facilitated the discussion by presenting a number of statements, and moderating the group discussions that followed. Below are a few observations.
Statements 1 and 2 (summarized): Amsterdam entrepreneurs are aware of the new zero-emission policy, and it is clearly presented to them.
There was broad consensus within the group regarding the city’s policy. Communication from the Municipality of Amsterdam has been extensive over the past ten years — first targeting larger logistics partners in the city, and more recently also via letters to local entrepreneurs. In addition, physical signs throughout the city communicate the new regulations. However, what can cause confusion among entrepreneurs are the mixed signals coming from national politics and policies. This can create the impression that there is a lack of determination or vision behind the transition, making entrepreneurs hesitant to invest in new electric vehicles.
Statement 3: There is sufficient support for entrepreneurs to switch to zero-emission transport.
The group also agreed that the municipality is doing a good job offering financial support where needed. Advisors, for example, are available to guide entrepreneurs through the rules and support options. However, it was noted that the target audience still does not always have a clear overview of all the possibilities. While the municipality communicates well and “presents” the available opportunities, confusion and uncertainty remain among entrepreneurs on the streets. This represents an important communication challenge that the students will further explore.
Also, regarding this statement and the ones before, it was noted that the (micro)entrepreneurs and stakeholders we were talking about weren't present in the room. It would have been good to have more of the target group in the room, but for this session specifically the policymakers and specialists from our network were the ones the students focussed on. In the following months of their research, their focus will be on the specialists and (micro)entrepreneurs in the food sector.
Statement 4: Logistics hubs play an important role in reducing transport movements in the city.
This part of the discussion became more technical. The group agreed that a new logistics system with greater use of hubs throughout the city is, in theory, a logical and effective step in this transition. In practice, however, it is not as simple as it sounds. For example, consider the Port of Amsterdam — an existing large hub at the edge of the city for water-based transport. While goods can be transferred there to smaller vehicles for distribution within the city, docking on the busy canals poses a significant challenge. Additionally, water transport was the first sector required to become fully electric, and this system is currently somewhat reduced in scale
Road transport is also complex. Hubs are locations where goods from different suppliers can be combined and delivered with fewer transport movements. But who holds responsibility for these goods if something goes wrong? And how can this be managed without adding too much delivery time?
One of the participants summarized it well: we are shifting from logistics as a chain, where each party is responsible for a small part, to an ecosystem where all actors and the physical infrastructure depend on one another, share collective responsibility, and need to exchange information and services to keep the system running.
In-depth interviews
The second part of the session consisted of two breakout groups in which the students could ask targeted questions for the research they are conducting. Jay and Chanel spoke with several participants about the research side of the project, delving deeper into successful research methods that involve entrepreneurs. Stan and Vanessa spoke with another group of participants about potential solutions for this issue, gathering knowledge about existing innovations and solutions or what might still be needed for this logistical transition.
Follow-up
Through this focus group, the students in this interdisciplinary graduation circle have engaged in dialogue with experts on this topic from various organizations. They also made many new contacts and actively shared their project with the network. During our upcoming Knowledge and Demo Day on June 5, they will once again be part of the program and present their results and potential conclusions.
Would you like to know more about the graduation circle, the research topic, or do you have tips or questions for the students? Feel free to reach out via pelle@amsterdaminchange.com
🚀 Maak je bedrijf toekomstbestendig met de Circulaire Kansenkaart Noord-Holland! 🌍

Wil jij als mkb-ondernemer concrete stappen zetten naar een circulaire bedrijfsvoering? Provincie Noord-Holland en Circulair West bieden samen met Route Circulair een GRATIS traject aan voor maximaal 10 bedrijven.
✅ Praktische tools en begeleiding
✅ Inspiratie en kennis via interactieve sessies
✅ Netwerken met andere ondernemers
✅ Persoonlijk advies en actieplan
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