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Follow is a new social network with a focus on the beauty and fun of the world outside. A fully bookable 'TikTok' for travel, nightlife, culture and shopping. The social network automatically creates its e-commerce counterpart by cutting up and repurposing posted content.

Follow runs on a unique green algorithm that optimizes towards minimal environmental impact. For ranking content and recommending activities the system takes into account: Ghg emissions, Energy use, Air quality, Water use, Water quality, Noise Quality, Biodiversity quality, Safety, Landscape quality, Mobility, Littering, Pollution, Waste quantity. Parts of the algorithm are created with the help of SASTDes, AVANS, BUAS and Wageningen University.



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