AR: The Augmented City

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Research Files #6
How might we use Augmented Reality to create meaningful experiences with and within the urban space? With Layar and Wondarlands.

The increased diffusion of immersive technologies holds the potential to form new, multilayered, experiential opportunities. What might happen when urban clusters add augmented platforms into their (already complex) ecosystem? With experts in the field of urban design and Augmented Reality (AR), we will explore the potential of creating immersive experiences within public and private spaces, discussing its value-creation and challenges.

* Raimo van der Klein has been co-founder, CEO, and board member of Layar – one of the pioneering AR mobile platforms. He is currently an AR expert at Triple, a leading technology partner based in the Netherlands, and through his company VanderKlein Productions he inspires, leads, and guides teams on projects involving various technologies such as bitcoin, Google glass, robotics, 3D-printing, maker movement, artisanal products, tech start-ups, fashion and digital media.

*Galit Ariel is a creative and strategic thinker with international leadership experience in industrial design, retail & fashion, and education. She is a member of Yet2B (a UK-based think-and-do-tank focused on the future of cities) and founder of Wondarlands, a strategic consultancy that examines and develops implementation strategies of emerging technologies – and AR in specific – through a user-focused cultural and societal lens.

This programma is part of a Research Files threefold on Augmented Reality. Other editions will include ‘The Augmented Society’ and ‘The Augmented Self’.