Creativity x Liveability

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What does liveability mean in a city like Amsterdam? What strategies and actions are the municipality taking to make our capital better and more liveable? How can organizations, brands, and citizens get involved and help play a role in the city?

Join us as we bring the municipality, brands, and citizens together to explore how creativity can impact liveability in Amsterdam.


We’ll hear from the municipality’s Hiske De Ridder (Stad in Balans) and Egon Van Wees (Amsterdam Impact). We’ll examine the role of brands in city-making with a panel discussion featuring:
• Lisa Hogg - EMEA Marketing Director at TOMS
• Leslie McGibbon - Brand Consultant and former Global Head of Communications at AkzoNobel
• Tijmen van der Poel - Lead Specialist Local Community Connection at Albert Heijn
• Maurice Seleky - Head of Marketing and Communications at Pakhuis de Zwijger

In collaboration with our friends at Hearsay, the last part of the evening is your chance to have your say, share experiences about living in Amsterdam and explore what liveability means to you.

Please join us for an evening of inspiration, reflection, and discussion: let’s creatively co-define what liveability in Amsterdam means. Bring your ideas…and afterwards join us at the bar!

Access to the event is free, but we have limited availability so please sign up via the Eventbrite link.


This event is brought to you by Made By People Lab, part of A City Made By People network. Across our network of 24 cities and 100+correspondents our mission is to deliver insights, projects, and collaborations which make cities more liveable. We bring together different groups, whether they are brands, institutions, organizations, the municipality, and citizens, to raise awareness and positively impact cities across our network.

We have teamed up with TSH Collab to host the first of our Creativity x Liveability experiences at Het Parool Theatre. Located at Wibautstraat, TSH Collab offers interactive and creative environments for Amsterdammers and beyond to connect, work, and be inspired.

And stay tuned for a whole host of exciting things planned later this year!

Image courtesy to Jan Arsenović.