#Consumer goods

Topic within Circular City
Jasmyn Mazloum, Communicatie at Gemeente Almere, posted

Happy 2050 Scenario met Babette Porcelijn | PRICE Boekenclub

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Op 6 juli organiseert PRICE haar eerste boekenclub, op het Floriade terrein!
In deze eerste editie van de PRICE boekenclub bespreken we het boek Happy 2050 Scenario met auteur Babette Porcelijn en Verborgen Impact Ambassadeur én docent Duurzaamheid bij Hogeschool Aeres Kitty van Zijtveld.

Wat kunnen we uit dit boek leren en toepassen in onze eigen wereld en denkbeelden? Hoe kan jij bijdragen aan een happy 2050? Met deze vragen gaan we aan de slag op het Co2 negatieve en circulaire Growing Pavilion op het Floriade terrein. Aansluitend is er de mogelijkheid om The Exploded View te bezoeken, een huis van biobased & circulaire materialen.

Heb je het boek niet helemaal tot op de letter kunnen lezen? Geen probleem! We nemen je graag mee in het gedachtegoed van Babette Porcelijn. Voor €10,- kun je er bij zijn, dit is inclusief toegang tot het Floriade terrein! Heb je al toegang tot het terrein? Dan is een kaartje slechts €5,-. Koop hier een kaartje.

Programma
15:00 – 15:15    Opening
15:15 – 15:45    In gesprek over het Happy 2050 scenario met Babette Porcelijn -  auteur
15:45 – 16:15    Aan de slag met jouw Verborgen Impact met Kitty van Zijteveld
16:15 – 16:45    Toepassing in de praktijk: Ingrid Zeegers
16:45 – 17:00    Afronding en vragen
17:00                 Optioneel: storytelling & rondleiding bij bio-based paviljoen the Exploded View

Moet je het boek gelezen hebben?
Voel je vooral welkom om deel te nemen aan onze boekenclub. Het is niet nodig om het boek volledig gelezen te hebben, maar het is wel fijn. Heb je het boek nog niet in huis? Bestel deze dan via: https://thinkbigactnow.org/nl/. Ook hebben we op locatie een gelimiteerd aantal beschikbaar die je direct kunt laten signeren!
Bij het reserveren van je boekenclubticket krijg je automatisch een toegangsbewijs voor de Floriade Expo (t.w.v. 35 euro). Deze is de gehele dag geldig. Heb je al een seizoenskaart? Dan krijg je toegang tot de boekenclub tegen een gereduceerd tarief.

Wat is PRICE?
Praktijk- & Innovatiecentrum Circulaire Economie, zeg maar PRICE. Wij zijn hét circulaire actielab voor Flevolandse doeners. Ondernemers, studenten, docenten, bewoners en overheid – al deze mensen brengen we samen om de nieuwe economie werkelijkheid te maken. Nieuwe economie? Ja, een economie waarin we verder kijken dan geld verdienen.

Jasmyn Mazloum's picture Lecture / presentation on Jul 6th
Gijs Boerwinkel, Head of communications at Waag, posted

Tentoonstelling: Makers van Noord

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Heb jij weleens nagedacht over hoe de stad eruit zou zien zonder schoenmakers, houtbewerkers en automonteurs?

Van grote industrieën tot kleine werkplaatsen, makerschap is altijd een belangrijk onderdeel geweest van Amsterdam Noord. Verspreid door het stadsdeel vind je individuele makers en collectieven, ambachtslieden en creatieve ondernemers. Hun toekomst in de stad staat, mede door gentrificatie, onder druk. Betaalbaar onderkomen wordt schaars en makers worden de stad uit gedreven.Tegelijkertijd wordt de stad steeds meer  afhankelijk van deze makers voor uitdagingen zoals de energietransitie en de enorme vraag naar huisvesting.

Het goede nieuws is dat er in Amsterdam, en specifiek Noord, nog steeds veel makers zijn gevestigd. Wie zijn deze makers van Noord, wat maken ze, en hoe draagt dit bij aan de stad, de buurt, en ons leven? 

De tentoonstelling Makers van Noord nodigt bezoekers uit om mee te praten en denken over hedendaags en historisch makerschap in het stadsdeel. Bezoekers kunnen eigen ervaringen in het gebied - van nu en vroeger - achterlaten en hun persoonlijke verhalen delen over vakmanschap en de mensen die hen inspireren.

De tentoonstelling Makers van Noord is van 18 juni t/m 27 augustus te zien in Museum Amsterdam Noord. In de maanden juli en augustus vinden publieksevenementen plaats. Voor meer informatie kijk op: www.waag.org/makers

Openingstijden & locatie 
Donderdag t/m zondag, van 13:00 tot 17:00 uur.

Gijs Boerwinkel's picture Lecture / presentation from Jun 18th to Aug 7th
Jorden van der Hoogt, Technical Specialist at Cenex NL, posted

Cenex Nederland is Hiring!

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Ons team wil uitbreiden! We hebben meerdere vacature mogelijkheden, van starter tot senior niveau. Neem een kijkje, tag of deel met je vrienden,... of download de details voor jezelf natuurlijk 😉

Our team is looking to expand! We have multiple opportunities from starter to senior levels. Have a look, tag or share with your friends,... or download the details for yourself of course 😉

Jorden van der Hoogt's picture #Mobility
Claudia Cuypers, posted

Regenerative Round Tables

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Recent is er vanuit het Centre of Economic Transformation
van de HvA een onderzoek gestart naar regeneratieve businessmodellen. Graag nodigen we bedrijven die (stappen zetten naar) regeneratief ondernemen
uit voor een ronde-tafel-bijeenkomst, waarbij we o.a. willen onderzoeken welke
vraagstukken en drempels er zijn om regeneratief te ondernemen –
natuurlijk met als doel om versnelling aan te brengen in deze manier van
werken.

 De ‘Regenerative Round Tables’ vinden plaats op donderdag 9
juni van 14.00-17.00 op de HvA Business Campus (Fraijlemaborg 133, Amsterdam).
We gaan in gesprek met regeneratieve ondernemers in de textiel,
landbouw/biodiversiteit, de bouw en de maak- en verpakkingsindustrie.

Meet-up on Jun 9th
Arthur Guilleminot, Artist , posted

Vote Piss Soap - New European Bauhaus Prize

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Dear Amsterdam Smart city community

I am reaching out to you to present a bit more of my project of Piss Soap and to ask you to vote and support my project at the New European Bauhaus Prize.
You can follow the link that will lead you to the voting page.

Piss Soap is a finalist in the section of “Rising Stars”, category Shaping a circular industrial ecosystem and supporting life-cycle thinking

Please vote, share and support and make sure to check all the amazing projects around sustainability, inclusivity and a greener future together.

"Piss soap is made entirely out of human activity waste materials, namely wood ashes, used cooking oil and urine. All these materials are easily gathered locally, in Amsterdam. The gathering of material and production of the Piss Soap is locally implemented and redistributed to the public cleaning services as well as the inhabitants. Piss soap has a regenerative impact in our cities, allowing to transform in a creative and useful way, wastes that our cities congregate."

If you have any question or comment do not hesitate to contact me

Arthur Guilleminot's picture #CircularCity
Beth Njeri, Digital Communications Manager at Metabolic, posted

Industrial Symbiosis

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At the end of its production process, waste or “output” produced by one company can be reborn into a valuable raw material or “input” for another.

This process is called “Industrial symbiosis”.

Learn more about it in the link below.

Beth Njeri's picture #CircularCity
Claudia Cuypers, posted

Inspired by Nature // Op zoek naar regeneratieve businessmodellen

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ONLINE INSPIRATIESESSIE vrijdag 20 mei 14.00-16.45u met Leen Gorissen, georganiseerd door het HvA innovatienetwerk INNNER.
In deze sessie ontdekken we de vraagstelling “Hoe kan je van
‘gebruikmakend van de aarde’ gaan naar ‘dienend aan haar ecosysteem’?” en
“Hoe zorg je er als bedrijf voor dat je de planeet beter en gezonder
achterlaat dan je haar gevonden hebt?”. We laten ons inspireren door de
keynote van Leen Gorissen, doctoraat in de biologie, expert in onder
andere transitiekunde, Biomimicry en Regenerative Design & Development.

Online event on May 20th
Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Clothes Swap @ Fashion for Good museum

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The Fashion for Good Clothes Swap is making its comeback!

On the 7th of April 2022, Fashion for Good is organising a Clothes Swap at the Fashion for Good Museum. An easy and fun way to refresh your wardrobe with new (second hand) items and also a perfect way of giving your unworn items a new home. Good for you, the planet and your wallet!

Want to join?
Do you have any clothes you’re not wearing anymore? Those items that have been stuck in the back of your wardrobe for ages and never make the cut? Perfect clothing pieces to swap!

Collect your items and hand them in at the Fashion for Good Museum (Rokin 102, Amsterdam) before April 6 (daily between 11 am - 5 pm, please note: the museum is not open on Tuesdays!). You will receive special tokens for the items you bring in, which you can then use on April 7th, during the Clothes Swap, to “buy” your new items.

Clothes Swap rules:

  • You can hand in a maximum of 5 items per person
  • A yellow token is worth 1 point (fast fashion brands), the blue token is worth 2 points (mid end brands), the red token is worth 3 points (high end brands)
  • Underwear and swimwear are not accepted
  • Clothes must be clean and washed
  • Torn or worn out clothing will not be accepted

Be quick! There is a limited amount of tickets available

Want to become part of the Good Fashion Movement and contribute to a more sustainable fashion industry, visit the world's first museum for sustainable fashion innovation at the Rokin 102 in Amsterdam to learn what you can do to contribute or keep an eye  on our calendar for more sustainable fashion related events!

Masterclass / workshop on Apr 7th
Herman van den Bosch, professor in management development , posted

Digital tools as enablers of a circular economy. The Amsterdam case

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In the 19th episode of the Better cities - the contribution of digital technology-series, I address the question of how digital technology can help in the long road to a circular society.

The contribution of digital technology becomes most visible when viewed in conjunction with other policy instruments and actions. That is why in this episode Amsterdam is in the spotlight; this city has been pursuing a consistent circular policy from 2015 onwards.

Why is a circular economy necessary?

European countries together need an average of 2.9 copies of planet Earth to meet the needs for raw materials. But even one Earth has finite resources, and it is therefore obvious that more and more countries aim to be circular by 2050. The circular processing ladder contains a range of options with the lowest step recovery of energy from materials unsuitable for re-use and furthermore recycling, repurposing, remanufacturing, renovation, repair, reuse, reduction, reconsideration to rejection.

A circular economy is an economic and industrial system that eliminates waste and takes the reusability of products and raw materials and the regenerative capacity of natural resources as a starting point, minimizes value destruction in the total system and pursues value creation in every link of the system. In this context, the term cradle-to-cradle design is often referred to. This is done in terms of material flows and the preservation of values, so that in the long term there is no longer any need for an influx of virgin materialsMaersk has developed a cradle-to-cradle passport, a first for the shipping industry, consisting of a database of all ship components, including all the steel, for recycling, reuse and remanufacturing of new ships or their parts.

The Digital Sustainability-memorandum is considering digitization as an enabler on the way to a circular economy. A fourfold distinction is made in this regard: (1) the coordination of supply and demand of materials, (2) facilitating maintenance and repairs, (3) improving the production process, and (4) supporting partners in chain cooperation. Examples of all these options are discussed below.

Amsterdam and the realization of circular principles

Amsterdam's ambition is to use 50% less virgin raw materials by 2030 compared to the current situation. This goal is also very important for achieving its climate targets: 63% of the CO2 emissions for which the city is responsible come from products and materials that are produced abroad. The municipal government can only partly influence this steam. That is why the policy focuses on three areas where the city has most influence, namely food and organic residual flows, consumption and the built environment.

Amsterdam published its first policy plan Amsterdam Circular: Vision and roadmap for the city and regionin 2015. The emphasis was on organic waste and the built environment. It included 75 action points and its approach was positively evaluated in 2018 and a new report was published. It was decided to continue with the same emphasis with the addition of food and consumption. The addition of consumption was obvious, because Amsterdam had been making a strong case for the sharing economy for some time.

Shortly after the publication of the new report, Kate Raworth’s donut-principles made their entrance. Remarkably, none of the previous reports contain a reference to her work on the donut economics. In May 2019, the first fruit of the collaboration with Kate Raworth appeared, building on the report from the previous year. The collaboration resulted in a new report Building blocks for the new Amsterdam Circular 2020-2025 strategy, involving many stakeholders from the sectors, food and organic residual flows, consumption, and construction. It resulted in 17 building blocks, named 'development directions'.

This report was based on the original 2012 publication on the donut economy. However, there turned out to be one pitfall. The original donut model was designed for global-level applications, which, according to Kate Raworth, cannot be directly traced to the urban level. The social implications of behavior in one city not only affect this city itself, but also the rest of the world. The same applies to the ecological aspects.

As a next step Kate Raworth invited representatives from Amsterdam, Philadelphia and Portland to join a task force and discover what a city-level donut model looks like. In each of these cities, dozens of officials and citizens participated in an interactive process. The result was a new model that uses four lenses to view urban activities: The first and second resemble the original lenses but applied at the city level, for example, the impact of local industry on local nature. The third is how activities in a certain city had a negative social impact on the rest of the world, think for example of clothing, produced under poor conditions. The fourth is the impact of local actions on nature worldwide.

These activities resulted in a new publication, The city donut for Amsterdam. It is an instrument for change that can be applied more broadly than to circular policy. In this publication, the new donut model is mainly used as a conceptual model. Instead of exact calculations, snapshots are collected as illustrations.

While city representatives were busy developing the urban donut model, the work towards the circular city continued unabated, resulting in the publication of the final circular strategy for the period 2020 – 2025 and the action plan for the period 2020 – 2021 at almost the same time. In terms of content, these plans are in line with the publication of the building blocks-report from 2019, including the application of the 'old' donut model from 2012.

In the following, I use both the strategy and the action plan to show the role of digital tools. At the end, I come back to the future role of the city donut.

Digital techniques in the circular strategy of Amsterdam 2020 – 2025

I align with the three value chains: food and organic residual flows, consumption and the built environment that are central to the strategy. Three ambitions are formulated for each of these three, further detailed in several action directions, each containing several projects, most with measurable results to attain in 2021. In addition, a couple of projects are described, that bare related to types of companies, institutions and the port. Finally, there are overarching projects, in which I will again pay attention to digitization, also because the role of the city donut will become visible here.

Below I briefly describe the three value chains, name the three ambitions for each, and give references to digital tools that will play a role within each of the three value chains.

Value chain food and organic residual flows

The municipality wants to combat food waste and reuse organic residual flows as much as possible. The role of regionally produced (plant-based) food will be strengthened in line with the Amsterdam food strategy. In realizing its objectives, the municipality participates in an extensive European project, Rumore.

The three ambitions are: (V1) Short food chains provide a robust, sustainable sensory system, (V2) Healthy and sustainable food for Amsterdammers and (V3) Food and organic residual flows.

Examples of digital tools

• GROWx vertical farm is a farm that aims to achieve maximum returns by applying artificial intelligence to the indoor cultivation of food crops, among other things.

• Restore is a measurement system and simulation model for Amsterdam and surrounding municipalities and companies that provides insight into the financial, ecological, and social effects of various forms of composting and bio-fermentation, including the use of biomass.

• The InstockMarket platform will map (surplus) food flows and - if possible - predict them so that the catering industry can anticipate this when purchasing. The data from this project will be linked to the circular economy data platform

• The Platform www.Vanamsterdamsevloer.nl  makes all local food initiatives (including food events) visible and residents of Amsterdam can share news about food and urban agriculture.

Value chain consumer goods

The emphasis is on consumer goods that contribute substantially to the depletion of rare raw materials, their production is polluting and often takes place under poor working conditions. In addition, the impact on climate change is significant. The emphasis is on electronics, textiles, and furniture because repair is also possible in each of these cases.

Furthermore, a lot of profit can be made by good collection and reuse through sharing and exchange.

Here too, a multi-year research project funded by the European Commission is important. The Reflow project maps data on flows of materials and develops processes and technology to support their implementation.

The ambitions are :(C1) The municipality is setting a good example and will consume less; (C2) Together we make the most of what we have and (C3) Amsterdam makes the most of discarded products.

Examples of digital tools

• The municipality will develop digital tools within the (purchasing) systems that support civil officers in circular procurement.

• The West-district supports www.warewesten.nl. This website brings together the sustainable fashion addresses of Amsterdam-West.

• Using artificial intelligence, among other things, it is being investigated how the lifespan of various goods can be extended so that they do not end up with bulky waste. This can be used, for example, on the municipal website to offer the option of first offering goods for sale or for giving via existing online platforms before they are registered as bulky waste.

• Indirectly, it is worth noting that the municipality wants to make the use of ICT more sustainable by purchasing less equipment (for example through 'hardware as a service'), extending the lifespan of equipment and reducing its energy consumption.

Value chain built environment

This value chain was also chosen because the municipality has an important voice in what and where is built and in the development of the public space. The municipality itself is also a major user of buildings.

In terms of the built environment, circular construction can be achieved through large-scale reuse of construction waste. By ensuring that buildings can be used for more purposes, their demolition can be slowed down. Sustainable materials can also be used in the design of public spaces – from roads and bridges to playgrounds. In addition, consideration could be given to the  climate-adaptive design of the city, resulting in cleaner air and dealing with increasing heat and rainfall.

The ambitions are: (G1): We do circular development together; (G2) The municipality sets a good example and uses circular criteria; (G3) We deal circularly with the existing city.

Examples of digital tools

• Introduction of large-scale application of material passports to have the most complete information possible on material use in all phases of the life cycle of buildings. This is linked to national plans, among other things by providing all materials with an OR code.

• Research into the possibilities of a (national) online materials marketplace. Such a marketplace will influence (local) material hubs, such as the Amstel III construction hub and the creation of circular business cases.

• Providing insight into the supply (demolition, renovation) and demand (new construction, renovation) of circular building materials and thus of circular material flows.

• Creating a digital twin of the public space and the subsurface to be able to furnish and maintain it functionally and circularly.

• Research in digital production due to the rapid development of digital production techniques and their applications, such as robots and 3D printing.

• Research into making the construction, equipment and water and energy consumption of data centers more sustainable.

• Research into which data about residents and users of buildings can be made public and which data should remain private.

The municipality could further simplify the process of permit applications by digitizing everything, enabling applicants to upload the necessary municipal data and construction drawings and calculating the BREAAM score. This applies to both new and renovated buildings.

Overarching theme: Data platform and monitor circular economy

On the road to a circular economy, a lot of data will become available and just as much data is needed to help citizens, companies, and institutions to make sustainable choices and to determine whether the goal of 100% circularity by 2050 is within reach. That is why a data platform and monitor is being developed. This numerically maps all material, recycle, residual and waste flows that enter, leave, and go around the city. This also makes it possible to calculate the impact on CO2 emissions. The data from the material passports and the materials marketplace are also integrated herein, if possible. The monitor also includes social aspects such as health, education, and equality. Relevant data will be open and accessible, so that it can be used for the development of new innovations and applications by the municipality and third parties, also to connect with other urban transitions.

The monitor connects to the four lenses of the city donut of Amsterdam and will collect the data that is currently missing to provide full quantitative insight. This also concerns the environmental impact of all materials that Amsterdam imports for its own consumption. Where the city donut is currently only a partially quantified, the monitor will continuously provide insight into whether the municipality is staying within the ecological preconditions or where it falls short with regard to the minimum social requirements.

Amsterdam's circular strategy and the resulting action agenda is ambitious and will inspire many other cities. Because many projects are small- and medium scaled, it is not yet possible to assess to what extent the strategy and action agenda help to achieve the targets (50% circularity in 2030 and 100% in 2050). Commitment to the development of the monitor is therefore crucial and the municipality will also have to keep an open eye on the parallel actions that citizens, the business community, the port and other institutions must take to achieve their share. After all, becoming circular encompasses much more than food and organic waste, consumption, and construction.

To document the process of the City of Amsterdam's adaptation of circular policy and the contribution of Kate Raworth, I have put together a brief dossier. This includes references to (copies of) all relevant reports and an indication of their content. This file can be downloaded by following the link below.:

https://www.dropbox.com/s/lntf8izqz7ghvqp/Dossier%20circularity.docx?dl=0

Herman van den Bosch's picture #CircularCity
Catalina Iorga, Content Lead at Amsterdam Impact (City of Amsterdam) , posted

Building Better Business Event 2022

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Is your company looking for a framework to accelerate and manage its impact on people and the planet?

Join the City of Amsterdam's Building Better Business (BBB) programme to explore how you can be part of a more sustainable and inclusive economy, and pursue a B Corp or Economy for the Common Good (ECG) certification! And sign up for this free event to hear from new economy leaders, connect with other impact-minded companies, and learn the ins and outs of the BBB tracks.

BBB event speakers

The BBB event features a keynote by Michael Weatherhead, New Opportunities and Finance Lead of Wellbeing Economy Alliance and contributions from:

- Katie Hill (B Lab Europe),
- Robin Foolen (B Corp-certified company Secrid),
- Christian Felber (initiator of Economy of the Common Good),
- Joost Broeders (ECG-certified company Baril Coatings).

Who is the BBB event for?

The BBB programme and its inspiration event are geared towards Amsterdam Metropolitan Area-based companies that want to formalise their social impact ambitions and make the transition to a sustainable business model.

BBB is powered by Amsterdam Impact (City of Amsterdam), B LabEconomy for the Common Good and KplusV.

Catalina Iorga's picture Online event on Mar 22nd
Dimitri Bak, Strategic Communication Advisor at City of Amsterdam, posted

Monitor Amsterdam Circulair

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In Amsterdam praten we steeds meer over het circulair maken van materiaalstromen. Maar om welke materialen en aantallen gaat het nu eigenlijk? Hoe bewegen ze door Amsterdam en welke impact hebben ze op het milieu?

Wethouder Marieke van Doorninck en Rene Koop, programmamanager CE bij Gemeente Amsterdam, delen de inzichten uit de Monitor Amsterdam Circulair. Een monitor – tot stand gekomen in samenwerking met CBS, geoFluxus en TNO – die laat zien hoe materiaalstromen zich door de regio Groot-Amsterdam bewegen. Van import en productie tot consumptie, recycling en verlies. Dankzij de Monitor Amsterdam Circulair weten we hoeveel materiaal er in onze stad rondgaat en wat daarvan de ecologische impact is. De inzichten die we daar uithalen stellen ons in staat om nog betere keuzes te maken in het belang van de circulaire economie.

Benieuwd hoe de monitor werkt? Waarom het een belangrijke asset is voor onze stad? En hoe jouw organisatie een bijdrage kan leveren? Meld je dan aan voor het online event op vrijdag 11 februari tussen 10.00 en 12.00 uur vanuit de studio in Circl.

Met o.a. de volgende sprekers: Marieke Van Doorninck (wethouder Ruimtelijke Ontwikkeling en Duurzaamheid), Rene Koop (programmamanager circulaire economie Gemeente Amsterdam), Arnout Sabbe (Data-expert Geofluxus en AMS Institute), Robert Koolen (directeur duurzaamheid Heijmans) en Nathan de Groot als dagvoorzitter.

Dimitri Bak's picture Online event on Feb 11th
Amsterdam Smart City, Connector of opportunities at Amsterdam Smart City, posted

Meet the members of Amsterdam Smart City! Anne-Ro Klevant Groen: ‘It’s very rewarding to work on a solution with Fashion for Good’

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Anne-Ro Klevant Groen is Marketing and Communications Director at Fashion for Good, a platform that connects established fashion brands with startups.

“Ever since I was a little girl, fashion has been my passion. But I also know that the fashion industry has a large, negative impact on people and our environment. We need to transform our current take-make-waste model into a circular fashion system. For me, it is very rewarding to work on solutions via Fashion for Good.

We connect sustainable and innovative startups to corporate fashion companies and manufacturers such as Adidas and C&A. Many startups have fantastic ideas for more sustainable fashion, but they don’t yet have the network or financial resources to connect with large companies. Others want to know more about intellectual property or marketing. Our mentors help these startups with tailor-made programs based on their maturity.

Corporations invest in us to help us do our jobs, but they also dedicate teams and time to our programmes. We help them with impact assessments so they can see where they will be most effective, and then we connect them to the startups that fit their goals. C&A, for example, was part of a pilot that used blockchain technology to improve transparency in the organic cotton industry. The technology helps trace the origin of organic cotton, similar to what is already being done with coffee and cocoa. Tommy Hilfiger has collaborated with a startup that makes vegan leather from the pectin in apples. We are also starting our own foundational pilot projects, including one with chemical recycling and another that’s working on developing circular polybags for clothes, such as the bags that are wrapped around our clothing when we order from webshops.”

The Amsterdam ecosystem
“Amsterdam offers us plenty of opportunities. It is a very creative city and home to many of the large fashion house’s headquarters. There’s also a good startup and investment climate. We have a co-working space in the heart of Amsterdam for innovative, sustainable fashion startups and freelancers. It’s a large open space where individuals or companies can rent desks and connect to other members of the Dutch circular fashion ecosystem. We always have some space available, so feel free to contact us if you want to be part of our network.

We are also working on an education program for MBO schools to ensure that the fashion industry’s future workforce understands the need to get rid of that take-make-waste model.

For consumers, we have the Fashion for Good Museum on the Rokin in Amsterdam, where we want to educate visitors so they can make better fashion choices. The museum industry is still fairly new to us, and we would like to get in touch with parties that can help us reach more people. Ultimately, it is consumers who either have to buy less or get to know more about the sustainable apparel our partners are developing, make better decisions and demand a better product.

We publish what we learn about sustainable clothing and textiles in our website’s Resource Library. It’s accessible to everyone—free of charge—so startups don’t have to waste valuable time reinventing the wheel. By working together better, we work more efficiently and can accelerate our transformation to a circular fashion system.”

If you’d like to get in touch with Anne-Ro, you can find her on this platform.

This interview is part of the series 'Meet the Members of Amsterdam Smart City'. In the next weeks we will introduce more members of this community to you. Would you like show up in the series? Drop us a message!

Interview and article by Mirjam Streefkerk

Amsterdam Smart City's picture #CircularCity
Caroline Oort, posted

Transform Single-use Waste Plastic into Valuable Products

On Thursday, November 4, 2021 you are most welcome to join the webinar about TRANSFORM-CE in English. The project team will then tell you what it is looking for and provide examples of business support opportunities.

Opportunity for your business?
Interreg NW Europe funded project, TRANSFORM-CE, launches the first in its informative webinar series on turning single-use plastic waste into valuable new products. It will introduce two innovative technologies, additive manufacturing and intrusion-extrusion moulding, which are facilitating the transformation of this common waste stream into the feedstock for countless applications, from roof tiles and decking to architectural models and 3D printed components.  This is a fantastic opportunity for businesses, manufacturers and government authorities interested in learning more about TRANSFORM-CE and the potential benefits of transitioning to a circular economy business model. The project partners also welcome designers, creatives and members of the public who are interested in exploring the potential of single use plastic waste.

New technologies for a circular economy of plastic?
TRANSFORM-CE is currently running two pilots to turn single-use plastic waste into raw plastic feedstock: an AM R&D centre in Greater Manchester (United Kingdom) and an IEM plastic factory in Almere (The Netherlands). A third AM facility, a prototyping centre, will open early 2022 in Belgium. Work has already begun, using the feedstock to manufacture products like outdoor furniture, building materials and even houses. Once the technology is scaled up, TRANSFORM-CE’s partners will have the potential to develop circular economy business models and stimulate new secondary material markets across North West Europe and beyond. Waste plastic can be re-purposed and revalued.

Who will speak?
• Rhiannon Hunt: Circular Economy Project Manager at Manchester Metropolitan University, UK.
• Bram Peters: Owner of the Green Plastic Factory Almere and Save Plastics, the Netherlands.
• Malou van der Vegt: Researcher and Lecturer in the Circular Economy at the Utrecht University of Applied Sciences, the Netherlands.
• Evert-Jan Velzing: Scientist and Lecturer at the Utrecht University of Applied Sciences, the Netherlands.

David Greenfield will be the facilitator of the webinar. He is managing director and founder of SOcial, ENvironmental & EConomic Solutions (SOENECS) Ltd.

What will be preliminary programme?
14:00 Opening address and introduction to TRANSFORM-CE
14:05 Transforming single-use plastic waste into filament for additive manufacturing
14:15 Creating new products from single-use plastic waste using intrusion-extrusion
moulding
14:25 The business case for adopting circular economy solutions
14:45 Be a part of TRANSFORM-CE; opportunities for businesses
15:00 Q&A

Online event on Nov 4th
Jasmyn Mazloum, Communicatie at Gemeente Almere, posted

Circulair ondernemen voor het MBK / Blunder Breakfast Almere

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BLUNDER BREAKFAST - Circulaire ondernemers uit Almere geven je concrete voorbeelden van hoe circulair ondernemen er uit kan zien en vertellen over de dingen waar zij tegenaan zijn gelopen.

Na een eerste editie eerder dit jaar, gaan we verder met een tweede reeks workshops over circulair ondernemen. In de eerste sessie horen we de verhalen van Almeerse ondernemers die hun blunders en successen met ons delen. Welke keuzes hebben zij gemaakt en wat zouden zij anders hebben gedaan?

Wat kun je verwachten?
•    Een informele bijeenkomst met leuke verhalen en leerzame ervaringen uit het Almeerse duurzame bedrijfsleven
•    Netwerken met andere Almeerse ondernemers
•    Leuke start van een boeiende reeks onder het genot van een kopje koffie en zoete broodjes om je dag mee te beginnen!

De Blunder Breakfast  is onderdeel van een reeks bijeenkomsten, georganiseerd door Van Loof in opdracht van de Gemeente Almere. Deze bijeenkomst is op woensdag 22 september en duurt van 10:00 tot 12:00, in het World Trade Center in Almere. Het adres is P.J. Oudweg 4, 1314 CH, Almere. Het WTC ligt naast het station en is daarom makkelijk bereikbaar met het openbaar vervoer, er zijn ook diverse parkeergarages in de buurt.

Zien we je daar? Meld je aan of lees meer via de link!

Jasmyn Mazloum's picture Masterclass / workshop on Sep 22nd
Robin Masereeuw, Speaker curator , posted

TEDxAmsterdam is looking for sustainable entrepreneurs

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Are you a sustainable entrepreneur and would you like to take that next step? TEDxAmsterdam is looking for initiators of disruptive innovations and concrete ideas that fit our planet's future needs; social and/or environmentally. We offer 1-on-1 mentorship, business & storytelling workshops, pitch coaching and presentation design. And the chance to present on a TEDx stage.

Who are our pioneers?

The Impact Program is suitable for people from all walks of life with an ambitious and entrepreneurial nature. It specifically caters to those in need of guidance to jumpstart benevolent solutions within the Amsterdam region. We are not talking about idealistic dreams and utopian fairy tales but rather initiators of disruptive innovations and concrete ideas. We like to call these great minds “Pioneers”.

The criteria

  • All pioneers(s) or team members must be at least 18 years old
  • The pioneer needs to have a concrete, actionable business idea or product
  • A genuine excitement to have a positive impact within Amsterdam and beyond
  • Each pioneer must demonstrate unwavering commitment to work on their business idea
  • Each pioneer must make a commitment to spend around 2 to 3 hours a week at the program; e-learning, online and offline coaching, home work
  • Available in Oct/Nov/Feb for a monthly offsite event
  • The Pioneer is comfortable enough to speak at a TEDx event in English

For the idea to be suitable, you will want to keep in mind about whether you:

  • Found a problem worth solving
  • Have a viable business model (problem/solution fit) for the product/service
  • Have conducted market and competitor research
  • Are fully committed to continue with the startup development
  • Have a proof of concept or Minimum Viable Product in place or working on it
  • Have already some traction

Sign up for the TEDxAmsterdam Impact Program and let us help you bring your idea(s) to life. Apply before October 3rd.

Robin Masereeuw's picture #Citizens&Living
Beth Njeri, Digital Communications Manager at Metabolic, posted

Reimagining our relationship with land through regenerative agriculture.

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The term regenerative agriculture is popping up more and more often in news and articles. Often mentioned as the key to agricultural green transition, important for carbon sequestration purposes… but what is it exactly?

Regenerative farming, or farming in line with nature, also known as restorative agriculture or eco-agriculture, is a nature-based solution, and it is significantly different from organic farming.

Learn more from this article.

Beth Njeri's picture #CircularCity
Beth Njeri, Digital Communications Manager at Metabolic, posted

How to create a sustainable bioeconomy

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Today the bioeconomy is everywhere: We see it in the clothing we wear, the packaging that comes to our house daily, the house we live in, the food we eat, and the energy that fuels our life.

For the bioeconomy to truly be sustainable and circular, it must meet certain conditions:

• Using fundamentally renewable biological feedstocks
• Maximizing the varied types and cycles of biological resources
• Contributing to the biological cycle

Learn more from this article.

Beth Njeri's picture #CircularCity
Camille Janssen, Sustainability Consultant , posted

Students for a Circular Economy

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Let's tackle the most urgent challenges, together. On the 12th of August, we will bring together students from over the world from different domains to exchange knowledge, form teams and tackle circular economy challenges. This can be the opportunity for young individuals who want to use their skills for good to connect with leading companies and make a direct impact.

Looking for solutions.
Can you help Unilever create an operational model for the reuse of packaging? Do you have what it takes to help P&G reduce the environmental contribution of local product
customization? Can you help find Intel industrial symbiosis solutions for specific waste streams? These are just three of the 24 challenges that are part of the Circular Innovation Competition that are looking for a solution.

Explore all challenges at: circularsolutions.co.il

The Circular Innovation Competition.
The competition is open to anyone of any nationality above the age of eighteen - scientists, entrepreneurs, students, intrapreneurs, and other people with ideas. In short, we invite all types of innovators to submit a solution to the circularity challenges of the participating companies. Ten finalists will be selected by our jury, amongst them the President of Philips Israel and the Managing Director of Closed Loop Partners together with the challenge providers. Three winners will be declared, who will win up to 2.500 EUR together with the chance to participate in Afeka’s accelerator program for team members of the first two selected members.

Camille Janssen's picture #CircularCity
Zéger Nieuweboer, Founder / Teacher at Learning is growing.nl, posted

Green food walking trail in Arnhem

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Green consumers engage green growers in the green food trail around the city of Arnhem, The Netherlands.

Zéger Nieuweboer's picture #Citizens&Living
Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Fashion for Good Masterclass: designing with nature (Hybrid)

Hybrid event: join virtually or in person!

The Creative Directors of BOTTER and Nina Ricci, will take you into a deep dive on the relationship between nature and designing fashion.

Since forever, collections are based on the galaxy, designs based on fungus, floral application or leopard print accessoires - nature is a massive source of inspiration for the fashion industry.

Lisi Herrebrugh and Rushemy Botter take this a level up. Their BOTTER manifesto says:

“(...) We care about fashion, as the golden daughter of all arts. We care about nature, as the golden mother of all arts. Without nature, no arts, nothing. Without the sea, no human, no us. (...)”

The BOTTER Coral Nursery, an organization that actively works on reviving the coral reef, and using innovative materials, such as the ocean waste plastic materials, for their collections is part of their mission to make a change in the industry.

Nature is not only their inspiration to create fashion, but also their drive.

Join the masterclass to learn more about their thought processes for creating fashion for BOTTER and Nina Ricci, struggles they’ve come across and their ultimate dreams.

Some questions that will be answered:

What does a day in the life of Lisi and Rushemy look like?

When and how did nature start influencing their work?

What is their biggest source of inspiration?

Are there assessments to be made between nature and commerciality?

What can you, as a consumer, do to make a positive impact?

If you have any questions for Lisi and Rushemy, please make sure to submit them or ask them during the Q&A!

AGENDA:

16.00: start event & welcome by FFG

16.05: deep dive by Lisi Herrebrugh & Rushemy Botter

16.40: Q&A

17.00: end of event

Masterclass / workshop on Aug 12th