Worldwide, postal organizations are developing new services using the workforce that has an incredible presence in every street almost every day of the week. In January 2015, Accenture estimated the market value of “proximity services” as a 10 billion market within four years.
Last week I shared the project of the Spanish postal company: mailmen were hired as data collectors for the municipality of Santander. This week, the Belgian postal company announced that their cars will be used to measure air quality. Bpost has the largest fleet of vehicles in Belgium.
The network of a postal company is very interesting: it is a combination of a static network of letterboxes in the street, able for 24/7 measurement which is complemented with a dynamic network of vehicles and mailmen in every street of an entire country.
Postal companies, thus, have an incredible local presence with different networks (static and dynamic) and have the possibility to implement new strategies on a nation-wide level within a short period of time. Their workforce have a great reputation – proven by the fact that people open their door when the mailmen is at the doorstep.
Although the initiatives of Bpost and Correos are yet to be proven business cases, it is my firm belief that the future for postal organizations delivering proximity services focused on data collection is a bright one!
Source Accenture article: https://www.accenture.com/us-en/insight-postal-transformation-postmen-open-door-new-era-consumer
Check news article of Bpost: https://translate.google.nl/translate?sl=nl&tl=en&js=y&prev=_t&hl=nl&ie=UTF-8&u=http%3A%2F%2Fwww.stadszaken.nl%2Fsmart%2Fnetwerksamenleving%2Fbestelbussen-meten-luchtkwaliteit&edit-text=&act=url