How doing profitable business fits within the doughnut economy

The corona crisis offers new perspectives for our society and its economisch. My column (in Dutch) is about how companies could make profit and strive to be regenerative at the same time. In other words: how can making profit and fitting in the doughnut economy (Kate Raworth's theory) can work together.

Because one thing has structurally changed since this crisis: nobody can say 'well this line of business can not be stopped that easy'. If it is necessary, we can keep planes on the ground and stop big parts of our economy. Not without damage to the economy, but it can be done. If we find it important enough. Read more on the website of the Amsterdam Economic Board.