Circular City

Moving from a linear to a circular economy means minimising the waste and pollution by reducing, recycling and reusing. The City of Amsterdam aims to redesign twenty product- or material chains. The implementation of material reuse strategies has the potential to create a value of €85 million per year within the construction sector and €150 million per year with more efficient organic residual streams. Amsterdam set up an innovation program on the circular economy; By converting waste into electricity, urban heating and construction materials, the Amsterdam Electricity Company generates 900 kWh per 1000 kg of waste. 75% of the sewage system is separated for waste and rain water and the silt which remains after treating waste water is converted into natural gas. Share your innovative concepts and ideas on circular economy here.

Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Knowing Cotton Otherwise - Flipping the Script

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Cotton is perhaps the world's most well-known fabric, however, many stories behind cotton are lesser known. These untold and sometimes unexpected perspectives have been collected and brought together in the exhibition, Knowing Cotton Otherwise. 

In the third and final chapter, Flipping the Script, designers Nsimba Valene Lontanga and Angelo Carlos Marcus Elizabeth take you on a journey through their heritage and culture while challenging you to reimagine fundamental concepts within the realm of fashion and design.  

The exhibition unpacks and brings into question established ideas of 'classic' and 'basic' style staples, as well as redefining 'typically African' design and print. What happens when we reconsider our preconceived ideas of what cotton represents around the world? 

Knowing Cotton Otherwise is open to the public until 16 October 2023 at the Fashion for Good Museum, Rokin 102,  Amsterdam.

Cornelia Dinca, International Liaison at Amsterdam Smart City, posted

3 Ways to learn more about Amsterdam Smart City

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Do you want to connect, learn, and exchange experiences about Amsterdam Smart City? We have designed programs to help you connect to Amsterdam’s innovation ecosystem and key learnings from projects in the Amsterdam metropolitan region. Here are our most popular programs:

<strong>1. Smart City the Amsterdam Way**</strong>
We give you an overview of Amsterdam Smart City’s program, governance and key projects. It’s a light way to get introduced to it all in 1,5 hours and we can also offer this online.
Timing & cost: 1.5h hours, from €400 per group

<strong>2. Amsterdam Smart City Deep Dives**</strong>
Go on a Deep Dive with Amsterdam Smart City and get to the bottom of the energy, mobility, digital city or circular economy transition during this customized 2,5 hour session with multiple experts from Amsterdam’s ecosystem.
Timing & cost: 2.5 hours, from €600 per group

3. Smart City Experience
Since 2016, Amsterdam Smart City has hosted more than 300 customized study programs, innovation journeys and trade missions from over 30 countries. With the Smart City Experience we offer tailor-made programs consisting of expert meetings and project visits connecting local and (inter)national stakeholders to the Amsterdam Smart City approach and innovation ecosystem. To request a Smart City Experience, send a request at least one month in advance to
Timing & cost: 6-8 hours, from €1,500 per group

Where do the Amsterdam Smart City Programs take place?
Most programs take place, or at least start at, the Smart City Lab on the Marineterrein Innovation District. This is a "small space for big ideas" where we showcase examples of smart city solutions from Amsterdam. The Smart City Experience Lab is also a workplace where Amsterdam Smart City partners meet and collaborate. Groups visiting the Experience Lab can also visit the Marineterrein Amsterdam Living Lab on their own or as a part of an organized program.

Cornelia Dinca's picture #DigitalCity
Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Exhibition: Knowing Cotton Otherwise - Bodies of Work

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Last year we introduced Knowing Cotton Otherwise, a multidisciplinary exhibition, covering various aspects of this versatile fibre — from its burdened history to sustainable initiatives and innovative implementations worldwide. Through this new chapter, Bodies of Work, the experience of human bodies entangled in (forced) labour in the story of cotton are amplified. With the addition of works by Sha’Mira Covington and Tricia Nganga Mokosi, the exhibition explores some of the complex issues related to cotton's history and the use and re-use of this fabric in fashion and tech. The exhibition also showcases innovative technologies in material traceability and natural fibre recycling from Fashion for Good Innovators Oritain and Natural Fiber Welding. The continuation of the exhibition invites you to consider your own body as you move through space as a spectator in the narrative. How do you position yourself within the community of stories presented here?

Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Knowing Cotton Otherwise

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Exhibition Knowing Cotton Otherwise
Cotton is perhaps the world's most well-known fabric, however, many stories behind cotton are less known. These untold and sometimes unexpected perspectives have been collected and brought together in the exhibition, Knowing Cotton Otherwise. Centred on collectivity and community, local artists have been invited to present work that connects and intersects with different themes relating to the story of cotton. By mixing styles and stories, Knowing Cotton Otherwise creates a multifaceted experience, inviting you to reflect, question, play and wonder. 

Fashion, art and social change
Built around different themes telling the story of cotton, the exhibition highlights the relationship between cotton and the fashion industry, the role of cotton in an increasingly intertwined web of global cultures, and the sustainable innovations driving its circular transformation. The exhibition provides questions such as where does cotton come from? How is it grown? What is the future of cotton and the role of innovation? How should we relate to the more questionable aspects of cotton, from its history of forced migration to more modern-day challenges? And how can we celebrate cotton, the connections it creates and the opportunities around it?

Collectivity and Community
Knowing Cotton Otherwise is presented in different phases throughout the year in which the exhibition grows and changes. The first phase features artists Benoît Gilles Michel, Caithlin Courtney Chong, Mario Gonsalves, Niño Divino, Noah Cohen, Nsimba Valene and Tasio Bidegain as well as the collectives OSSO Archive, Studio Papa and The Gang is Beautiful. The exhibition also showcases innovative technologies in material traceability and dyeing from Fashion for Good Innovators Oritain and Officina39. Knowing Cotton Otherwise invites you to question the content presented, examine your ideas and engage together in a process of self-reflection and critical consideration.

Anne-Ro Klevant Groen, Marketing and Communications director at Fashion for Good Museum, posted

Expo: "Fashion Week: A New Era"

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The expo: 'Fashion Week: A New Era' celebrates fashion through the years and explores how this phenomenon developed over time. How does the event influence the fashion industry? And what does the future hold for fashion week?

Every year during Fashion Week the latest fashion is shown on catwalks in Paris, Milan and New York and other metropoles across the globe. This iconic event has a major impact on the fashion industry and on our own wardrobes. In 'Fashion Week: A New Era', the Fashion for Good Museum unpacks the Fashion Week, delving into its past, present and future. View historic looks from the runways of Balenciaga, Versace, Moschino and many more; discover the innovative work of Dutch fashion designer Ronald van der Kemp and digital fashion house The Fabricant.

De Ceuvel, Smart eco hub & community at De Ceuvel, posted

Take a virtual tour of eco-hub de Ceuvel

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At de Ceuvel we host private tours for interested individuals, schools, companies and other parties. Whether you’re an architect, technical engineer, a high school student, or just a generally interested person: there will be someone at de Ceuvel that can explain our story in a way that’s relevant to your background.

The tour covers the story of De Ceuvel. You will learn about sustainability & the circular economy, urban renewal strategies, architecture and communal experimentation and bottom-up development.

Our virtual tour of de Ceuvel was developed during the corona lockdown. Instead of physically visiting our site, we can show you around virtually! The online tour, or webinar, is conducted in a Zoom meeting. Our guide welcomes you in this virtual environment at a time and date of your convenience. Using photos, exclusive videos and illustrations unavailable elsewhere, we tell the story of our unique site. There will be ample time for questions and conversations with the live tour guide.

The virtual tour can be given to a large group of Zoom participants, or as a remote speaker during a physical event. It is suitable in various contexts: as a guest lecture for schools or universities, as a program item of an (online) sustainability conference, as part of a more extensive (company) training course, or in whatever setting you've designed.

De Ceuvel's picture #CircularCity
Zéger Nieuweboer, Founder / Teacher at Learning is, posted


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THE YIMBY Yes-In-My-Back-Yard EXPERIENCE! is a bottom-up movement aiming at small scale food growing in cities. THE YIMBY EXPERIENCE! started in 2013 in the city of Arnhem in the Netherlands. The YIMBY EXPERIENCE! is expanding with the support of the city of Arnhem and local sponsors.

Eight years of THE YIMBY EXPERIENCE! shows the empowerment of citizens.: Citizens who started with a small food platform have grown to larger urban food growers. Citizens are more aware of the relation between season and growing and adapt their buying of seasonal food in the supermarket. Citizens gained green growing knowledge and have more green connections in their neighbourhood.

Interested? Take a look at the following YouTube film (2 minutes)

Zéger Nieuweboer's picture #Citizens&Living
Zéger Nieuweboer, Founder / Teacher at Learning is, posted

Green Urban Living Lab Arnhem

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The  Green Urban Living Lab Arnhem provides a innovative, cooperative learning and co-creating enviroment, in which multiple stakeholders jointly test, develop and create green metropolitan solutions.

Zéger Nieuweboer's picture #CircularCity
Manuela Krull-Mancinelli, Digital Transformation & Innovation Manager , posted

Become a Circular Entrepreneur

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Around the First European Upcycle Centre in Almere De Steiger you see what happens when you base your activities on the assumption that ‘waste’ is a human invention. Many innovative entrepreneurs are setting up their new businesses re-using materials and thinking in a collaborative way. Learn how we ended up in the Cities as they are today and learn how to become a more circular organisation yourself.

Around the First European Upcycle Centre you see what happens when you base your activities on the assumption that ‘waste’ is a human invention. Many innovative entrepreneurs are setting up their new businesses re-using materials and thinking in a collaborative way. This vibrant and energetic yet circular economy is getting attention of international visitors.

At Almere - De Steiger the first European Upcycle Centre was opened in January 2018. During the short period the centre has opened their doors, it has attracted many people from various backgrounds such as circular economy- and social impact entrepreneurs, designers, craftsmen, tech & Smart City entrepreneurs and many curious visitors from all over the world. Innovation is their daily food.

When you visit Almere De Steiger, or ‘AllyTown’ as the city is sometimes called, you’ll witness what happens when you bring together entrepreneurs with a focus on circular and sustainable business models.

Examples of people you’ll meet are

  • Craftsmen, producing unique circular marketing products,
  • Craftsmen, producing unique and trendy lamps and furniture,
  • Providers of sustainable and circular Smart Energy solutions,
  • Designers and Manufacturers of Smart & Sustainable Fashion,
  • Innovators sharing knowledge regarding entrepreneurship and new tech,
  • Students with a focus on Tech, Sustainability and Circularity
  • Smart City Designers & Architects
  • ...

During the visit you’ll get an interactive talk of an experienced entrepreneur about innovation and entrepreneurship in a circular economy. Next to that you will go on a tour and visit 2-4 circular entrepreneurs who will explain how they work in this ecosystem, what their product looks like and how they make a living from their circular organisations.

Almere - De Steiger is not just a circular hub, it is a circular economic hub and is slowly becoming an example for others too. Many national and international celebrities have found this area for the unique handcrafted and sustainable products.

A standard visit complies:

  • Presentation about the innovation journey to Smart Cities Today
    How did we get to the point where the world is today? What trends do we see to make our world more sustainable and what can you do to help?
  • Interactive sessions with innovative & circular entrepreneurs examples are:
    • Total solution for Circular & Sustainable households,
    • Unique handcrafted Circular Marketing Materials,
    • Smart Fashion (3D)/Circular Fashion,
    • Upcycled trendy lamps & furniture
    • New Tech developments

The visit can be accommodated to individual requests and can be enriched with sessions such as:

  • running circular workshops: how to make your business more circular, learn from experts;
  • start-up sessions such as coaching or pitch events;
  • run a design sprint to solve complex (business) problems in a sustainable & circular way;
  • Learn how to innovate by using new technologies such as Blockchain, Artificial Intelligence, Internet of Things, 3D technologies or Robotics;
  • visit the circular ateliers of the local entrepreneurs

Almere De Steiger is easily accessible by both car and public transport and is situated next to the Floriade area.

Want to book the tour? Mail to

Manuela Krull-Mancinelli's picture #CircularCity
Coen Bakker, Marketing Manager , posted

Small scale Waste Transformer | Organic waste into value on your own site

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A Waste Transformer is a small-scale anaerobic digester which organisations place on their own site, transforming their own organic waste into green energy (biogas, electricity, heat) and fertilizer. A circular economy around your own waste streams.

A Waste Transformer is the perfect solution for organisations which produce between 600KG and 3600KG of organic waste per day. Normally waste is a cost, with a Waste Transformer it becomes a source of positive (financial) change. It is a high tech installation, but with low tech daily usability. This Waste Transformer in Amsterdam, transforms the organic waste from 10 restaurants, a hotel and micro brewery into green energy. The fertilizer is given back to the park, and the energy created turning the lights on in the restaurants.

A Waste Transformer is suitable in many situations, worldwide. It provides jobs for people with a distance to the labour market, it reduces greatly your waste handling costs, and it creates green energy and fertilizer. Then we have not even discussed the positive stories each Waste Transformer owner can share with their clients and stakeholders.

Upcycling waste, on your own premises.

By the way. A Waste Transformer is a closed systems, which means you don't smell it once it is inside the Transformer. Good energy!

Coen Bakker's picture #CircularCity
EKIM TAN, founder at Play the City, posted

Play the City: Circular City Game Training

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Explore circular city strategies through an interactive gaming method.

Learn about working circular city development through Play the City method. We welcome teams that have a serious interest in circularity. In an interactive, multi-actor environment you can test your ideas, build ‘circular city’ scenarios and exchange knowledge with your peers.

Are you an engineer, investor, urbanist, project developer, politician or a non-profit organization? Would you like to know how Buikslotherham neighborhood engages influential stakeholders to enable exchange of knowledge on circular urban transition through a city game?

City-gaming is a working method that allows participants to collaborate, learn and experiment in a realistic yet safe environment. This method allows experts to step outside their usual environment to think freely about ideas and scenarios that might help integrate clean technologies and urban metabolisms for overcoming the complexity of circular transformation.

There are no prescriptive scenarios or solutions. The game training serves players who, with their real-life expertise and experience, create scenarios based on tested policies. Then they assess their decision with and against other players. It is fast-paced and competitive, yet there are no winners and losers — everyone learns!

In this training, we present The Circular City game - a game that merges clean technologies and urban development principles. Built to become applicable both at the institutional and household level, the game’s dynamic relies on the principles of renewable sourcing, repair, reuse and recycling of materials, biodiversity, and attractive human-scale built environment.

By learning about this method, you will:

*Enhance effective decision-making

*Learn from real world cases while networking with professionals from diverse sectors

*Learn how to adapt to and take action in multidisciplinary environments

*Elaborate on the new role of government, companies and communities

*Learn about your own negotiation skills, how they are perceived by other professionals and how you can improve them

If your team is interested in playing with another team from a particular stakeholder group, we can engage actors from municipalities, city-networks, universities, companies and citizen groups to test-play with your team for more diverse knowledge-exchange.

You may choose to book:

Demo session - lasts 1.5 hours

Full training session - lasts 3 hours

More info about Play the City’s practice:

EKIM TAN's picture #CircularCity
Yvonne van Beers, Marketing & Acquisitie at Circular Expo, posted

Circular Expo

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An inspiring and stimulating exhibition on the prominent role of the Netherlands in the transition from a linear towards a circular economy.

An inspiring and stimulating on the prominent role of the Netherlands in the transition from a linear towards a circular economy. The Circular Expo tells the story of the earth and nature as the source of inspiration for sustainable use of resources. Circular organizations, processes and activities will be brought together in one psysical location where "best practises" will show the scalable ideas and techniques developed in the Netherlands for a circular economy. Through the interaction with, by and between participants, the Circular Expo will function as the meeting point of the circular economy, and therefor the icon project within the NL Circular Hotspot Campaign.

Thanks to its multifunctional character, the Circular Expo can be rented for conferences, meeting, inspiring workshops and client events.

Yvonne van Beers's picture #CircularCity
Beate Bouwman, posted

Residential Living Lab

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The International Residential Living Lab (IRLL) stimulates and facilitates the founding of residential living labs. Residents test new housing solutions, components, materials, energy concepts and smart devices in collaboration with stakeholders to develop future-proof housing solutions. The IRLL has developed specialized methods and tools to co-create successful and continuous residential living labs. They cover the city of Amsterdam as other interesting sites in The Netherlands and abroad.

The tours offered differ in terms of length and content consisting of visits to sites, presentations, knowledge transfer, discussions with stakeholders and in-depth project developments. The prototype of the International Residential Living Lab has been placed on the campus of TUDelft and can be visited in combination with a special program on circular and smart urban housing. Different Residential Living Labs are under development with real life users, co-creation and data collection.

For more information or special programs get in touch with the IRLL.

Beate Bouwman's picture #CircularCity
Mara de Pater, Master Student at Wageningen University and Research, posted

Play the City: Circular City Tour

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Play the City offers a tour of the up and coming Buiksloterham area - the largest scale of circular city experiment in the Netherlands

Want to see Europe’s largest housing development madeout of sustainably sourced wood? Want to learn more about alternative officeparks made out of houseboats? Does the idea of a sustainable floating villageinterest you? Together with our research into the area, Play the City willprovide you with valuable insight into the way in which forces are being joinedto achieve the ambitions and goals set out for this exciting new area ofdevelopment in Amsterdam.

The City of Amsterdam wantsto accelerate the sustainability of the capital. In 2020 the city aims togenerate 20% more renewable energy per capita and will use 20 % less energy.

Buiksloterham in Amsterdam North has been identifiedas a living lab for circular area development, setting out ambitious goalstowards closed system flows and resource management. Based on the circulareconomy model, the development of this area with its polluted land stretchesand open spaces will become the center of the implementation of new cleantechnologies and a hub for the closure of urban material cycles, serving as thelargest scale of a live circular citymaking experiment.

The area is buzzing with activity, new developmentsare rapidly taking shape, entrepreneurs are passionately self-building theirdream homes and housing corporations are joining forces with self-builders.Investment in technologies are setting new building standards and developmentinitiatives are setting new standards for partnership collaboration models.

Mara de Pater's picture #CircularCity
Mara de Pater, Master Student at Wageningen University and Research, posted

De Gebouwengids

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Architecture and urban planning tours in Amsterdam

De Gebouwengids organizes tours in the field of architecture and urban planning. The organization is founded fifteen years ago and has developed a professional and passionate way to guide you through the city of Amsterdam. Redevelopment, sustainability and future development are central themes.Check here the broad offer of tours, through musea, parks, different neighbourhoods in the city, and much more.

Mara de Pater's picture #Citizens&Living
Mara de Pater, Master Student at Wageningen University and Research, posted

Park 20|20

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Cradle to cradle working environment

Park 20|20 is the first full service Cradle to Cradle working environment in The Netherlands. In Park 20|20 a unique level of sustainability is created together with a human centered design approach to realise the cleanest, most inspiring and productive working environment to date.

Cradle to Cradle® is an innovation platform developed by architect William McDonough and chemist Michael Braungart for designing beneficial economic, social and environmental features into products, processes and systems. Rather than seeking to minimize the harm we inflict, Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in, not lament.

20|20 Experience Center

The 20|20 Experience Center is a valuable meeting point of know-how and skills in the field of Cradle to Cradle. Alongside this, it acts as a showcase for the new way of working and its practical application. Visitors are welcome to come and discover more about Cradle to Cradle and the development of Park 20|20 on weekdays from Tuesday through to Friday. The Center is also available for hire for meetings, conferences and various types of events.

Mara de Pater's picture #CircularCity
Mara de Pater, Master Student at Wageningen University and Research, posted

The Edge Amsterdam

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The world's most sustainable office building

OVG Real Estate, the Dutch commercial real estate developer andinvestor, has created the world’s most sustainable office building after itsnewest property was awarded the highest score ever recorded by the BuildingResearch Establishment (BRE), the global assessor of sustainable buildings. TheEdge, located in Amsterdam, the Netherlands, achieved a BREEAM new constructioncertification of ‘Outstanding’.

The building is Energy Neutral, collects and uses rainwater, has LEDsthat provide real time data on the efficiency of the building and promotescycling by making it as comfortable as possible to arrive by bike and park it.

Photo: The Edge

Mara de Pater's picture #CircularCity
Marcel Peters, CEO at Bundles, posted

Circular Washing

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In the Miele Inspirience Center in Vianen the Materials, Software and Operations of Bundles are demonstrated.

Bundles offers home appliances in a subscription model: Pay per Use. You don't pay for a washing machine, but you pay each time the Bundles washing machine delivers clean laundry. In this product-as-a-service business model the user lowers his total cost of, for example, washing, and the whole chain of companies delivering the service optimize their use of resources and thus margins.

In the Miele Experience Centerin Vianen the Materials, Software and Operations of Bundles are demonstrated. And you get a peak into the impact of the circular subscription economy in your Kitchen

The workshop we offer includes one hour of demo and one hour of testing.

Marcel Peters's picture #CircularCity
Joan kramer, Owner at NDSM Energie, posted


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Tour with dinner included.

We give tours at weekends and in the evenings showing you the sustainable systems on the geWoonboot (duration 1 hour).

After the tour, you can dine on board (evening) or eat lunch (weekend).

The excursion ends with a guided tour around the inspiring NDSM Wharf, in which you will learn about the history of the former shipyard and its development into Europe’s largest creative incubator (duration 1 hour).

Joan kramer's picture #CircularCity
Emma van der Veen, New business development | Product Management at Philips, posted


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Since 2010 De Dakdokters (The Roofdoctors) transform the roofs of Amsterdam. Let us show you some of our most interesting solutions and be inspired by our vision.

An excursion takes between 1,5 and 5 hours, depending on the number of roofs.

Emma van der Veen's picture #Citizens&Living